by John Deighton - Publications - Faculty & Research

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

when life goes back to normal. Forward-thinking leaders can run better organizations by creating conditions that allow customers to be more helpful. When service provision is a true partnership and customers are pitching in, employees... View Details

Keywords: by Dina Gerdeman

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

19 Dec 2014
News

Super-fast delivery is the new game in town

25 Oct 2011
Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

Anaheim Angels starting pitcher John Lackey, signed in December 2009 to a five-year $85 million deal; San Diego Padres first baseman Adrian Gonzalez, lured in 2011 by a seven-year deal at $154 million; and... View Details

Keywords: by Carmen Nobel; Sports; Banking

31 Mar 2023
Research & Ideas

Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?

By the early 1980s, several high-income countries—including Switzerland, the United Kingdom, Australia, Canada, and New Zealand—had universal health insurance covering 100 percent of the population. Meanwhile, 40 years later, the United... View Details

Keywords: by Kasandra Brabaw; Insurance; Health

15 Mar 2022
Research & Ideas

This Workplace Certification Made Already Safe Companies Even Safer

the Senator John Heinz Professor of Environmental Management. He partnered on the research with HBS doctoral student Kala Viswanathan and Duke University professor Matthew Johnson. Widespread adoption, but does the standard work? Some 2.8... View Details

Keywords: by Rachel Layne

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

source of much stress because they almost always have implications that ripple throughout the film and force multiple changes, as we just saw. In that postmortem, one employee recalled that John Lasseter, director of the film and a... View Details

Keywords: by Linda Hill; Entertainment & Recreation

17 Feb 2015
HBS Case

HBS Cases: The Battle for San Francisco

promising trends, the questions raised by economic inequality in San Francisco are not easily solved. Rose is teaching the case in a relatively new MBA elective, Reimagining Capitalism: Business and Big Problems, taught with View Details

Keywords: by Michael Blanding; Technology

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

world," notes Simons. The topic of marketing, taught by Professor John Quelch, is brought up to the executive boardroom level, says Simons. “There's a realization that they only have so much time left.”... View Details

Keywords: by Julia Hanna; Education

21 Jul 2010
Research & Ideas

HBS Faculty Debate Financial Reform Legislation

The Dodd-Frank Wall Street Reform and Consumer Protection Act slated to be signed this week by U.S. President Barack Obama has been called the most sweeping set of rules for banks and Wall Street since the Great Depression. But what do... View Details

Keywords: by Staff

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

Turkey’s economic development story has always been something of a black box for scholars to understand, perhaps in part because many of the most successful business enterprises there have been in family hands and largely closed to public scrutiny. The authors of a new... View Details

Keywords: by Sean Silverthorne

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

Four titans who defined a new era in business during the past decade recently concluded their terms: PepsiCo’s Indra Nooyi, Unilever’s Paul Polman, Mayo Clinic’s John Noseworthy, and US Bancorp’s Richard Davis. When they became CEOs, the... View Details

Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

percent of all LEGO sales in 2011. "LEGO is a huge success story in Western Europe and America," Mikes says. "The question is will they be able to repeat this success story in Asia?" The company is a fascinating business study for its extreme ups... View Details

Keywords: by Kim Girard; Entertainment & Recreation

The Value of Data

Professor Deighton was the lead author on a new study entitled "The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy". The study investigates the amount of incremental value data-driven marketing contributes to the U.S. economy... View Details

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

splashed with evocative pictures of the after-effects of too much sugar, like a man’s bulging belly, an insulin needle inserted into a stomach, and a mouthful of decaying teeth. “We were working with a graphics team and they had these stock photos and clip art cartoon... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

Speaker's Box, Journal of Advertising Research

“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details

13 Jun 2017
Blog Post

4 Things You Need to Know about the MS/MBA: Engineering Sciences Program

Harvard Business School has offered joint degrees for many years—including those with Harvard Law School, Harvard Kennedy School, and Harvard Medical School. Harvard recently announced the launch of a new program: a joint MS/MBA: Engineering Sciences degree offered... View Details

10 Aug 2010
First Look

First Look: August 10

often expensive, relationships with artists and other clients. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709441-PDF-ENG Sony and the JK Wedding Dance John Deighton and Leora KornfeldHarvard... View Details

Keywords: Martha Lagace

15 May 2017
Sharpening Your Skills

The Promises and Limitations of Big Data

scattered everywhere. John Quelch discusses approaches to integrate patient data so that medical professionals and patients can make better decisions. Related Research Papers How the Water Industry Learned to Embrace Data Most current... View Details

Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health

June 2005 (Revised April 2008)
Case

Whole Foods Market, Inc.

By: John R. Wells and Travis Haglock

Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? Chainsaw John Mackey did. This CEO took a five-month sabbatical to hike the Appalachian Trail. More credentials: Sales-per-square foot of $690 and rising. Hiring... View Details