Publications

Article

Should I Become an Entrepreneur?

By: Jeffrey J. Bussgang

Register to Read

Web

Rock 100: The Summit - Entrepreneurship

Wasserman Early Stage Financing Compilation of posts on funding , Tom Eisenmann Mastering the VC Game , Jeffrey Bussgang Startup Investing Trends , Paul Graham Venture Deals: Be Smarter Than Your Lawyer and... View Details

January 2025 (Revised April 2025)
Case

Duolingo: On a 'Streak'

By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo

In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details

Keywords: Learning; AI and Machine Learning; Growth and Development Strategy; Motivation and Incentives; Diversification; Business Model; Market Entry and Exit; Technology Industry; Education Industry; United States

Educators

Web

AI at Work | Working Knowledge

output without testing or questioning its results. Featured Faculty Eva Ascarza Jacqueline Ng Lane Hise O. Gibson Letian Zhang Shunyuan Zhang Jeffrey J. Bussgang Read the Latest Faculty Research Read more AI... View Details

July 16, 2016
Article

A Game Theoretic Model for Resource Allocation Among Countermeasures with Multiple Attributes

By: Elisabeth C. Paulson, Igor Linkov and Jeffrey Keisler

We study a strategic, two-player, sequential game between an attacker and defender. The defender must allocate resources amongst possible countermeasures and across possible targets. The attacker then chooses a type of threat and a target to attack. This paper proposes... View Details

Keywords: Resource Allocation; Game Theory; Strategy

Read Now

May–June 1996
Article

Ruling the Net

By: Jeffrey Bussgang and Debora Spar

Register to Read

03 May 2011
First Look

First Look: May 3

http://hbr.org/2011/05/column-the-hollow-science/ar/1 Effective Managers Say the Same Thing Twice (or More) Authors:Tsedal Neeley and Paul Leonardi Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract How do effective managers get employees to act... View Details

Keywords: Sean Silverthorne

01 Dec 2010
News

The Father of Modern Advertising

discussed — to a president, Warren G. Harding. The Man Who Sold America (Harvard Business Review Press) by Jeffrey L. Cruikshank (PMD 51, 1986) and Arthur W. Schultz, goes a long way to reintroducing Lasker... View Details

Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services

01 Jun 2002
News

HBS Press Books in Brief

The Weather Channel: The Impossible Rise of a Media Phenomenon, by Frank Batten (MBA '52) with Jeffrey L. Cruikshank (51st PMD), is the story of a cable network that succeeded when all the experts predicted... View Details

Keywords: Harvard Business School Press; books; Publishing Industries (except Internet); Information

01 Sep 2020
News

How to Launch a New Biosciences Product: Start Small or Dive in?

August 2023
Teaching Plan

Kapor Capital

By: Jeffrey J. Bussgang and Kumba Sennaar

Teaching Plan for HBS Case No. 823-023. View Details

March 2022 (Revised October 2022)
Teaching Note

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang and Tom Quinn

This teaching note accompanies the case “On the Bubble: Startup Bootstrapping.” (HBS No. 822-033) View Details

June 2021
Teaching Plan

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

Teaching Plan for HBS Case No. 821-001. View Details

January 21, 2020
Article

When Community Becomes Your Competitive Advantage

By: Jeffrey J. Bussgang and Jono Bacon

Register to Read

March 2020
Teaching Plan

Giving Birth to Ovia Health

By: Jeffrey J. Bussgang and Julia Kelley

July 2018
Teaching Plan

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull

Teaching Note for HBS No. 818-001. View Details

April 2017 (Revised May 2023)
Teaching Plan

Delivering the Goods at Shippo

By: Jeffrey J. Bussgang and Olivia Hull

Teaching Plan for HBS No. 817-065. View Details

December 2015 (Revised May 2016)
Case

Jibo: A Social Robot for the Home

By: Jeffrey J. Bussgang and Christine Snively

In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On... View Details

Keywords: Business Development; Entrepreneurship; Applications and Software; Information Infrastructure; Business Startups; Technology Industry

Educators