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  • November 1995
  • Case

The Benetton Group

By: James L. Heskett
The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some... View Details
Keywords: Marketing Strategy; Business Strategy; Global Strategy; Sales; Growth and Development; Distribution; Distribution Channels
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  • October 1987 (Revised March 1991)
  • Case

Colgate-Palmolive (A): Company In Transition

By: James L. Heskett
Keywords: Organizational Change and Adaptation; Transition; Consumer Products Industry
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  • October 1986 (Revised September 1987)
  • Background Note

Start-up and Entrepreneurship

By: James L. Heskett
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  • October 1986 (Revised October 1987)
  • Supplement

Sepratech Corp. (C)

By: James L. Heskett
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  • April 1986 (Revised April 1987)
  • Teaching Note

CompuServe (B), (C), (D), and (E), Teaching Note

By: James L. Heskett
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  • October 1985 (Revised November 1986)
  • Supplement

CompuServe (D)

By: James L. Heskett
Describes events and raises issues subsequent to Charlie McCall's acceptance of the job as CEO at CompuServe. View Details
Keywords: Management Teams; Problems and Challenges; Information Technology Industry
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  • October 1985 (Revised February 1986)
  • Supplement

CompuServe (A1)

By: James L. Heskett
This addendum to CompuServe (A) describes how resources were allocated. View Details
Keywords: Resource Allocation; Information Technology Industry
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  • September 1985 (Revised October 1989)
  • Case

CompuServe (A)

By: James L. Heskett
Keywords: Internet and the Web; Information Technology; Information Technology Industry; Communications Industry
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  • 24 Jun 2014
  • First Look

First Look: June 24

http://ukcatalogue.oup.com/product/9780198704072.do August 2013 Journal of Service Management Notes from the Search for Deep Indicators in Services By: Heskett, James L. Abstract—Much of the research in the... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

http://www.hbs.edu/research/pdf/09-101.pdf Does Public Ownership of Equity Improve Earnings Quality? Authors:Dan Givoly, Carla Hayn, and Sharon P. Katz Abstract We compare the quality of accounting numbers produced by two types of public... View Details
Keywords: Martha Lagace
  • 07 Jul 2010
  • First Look

First Look: July 7

compensation limitations. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/310057-PDF-ENG Southwest Airlines: In a Different World James L. Heskett and W. Earl... View Details
Keywords: Martha Lagace
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and this felt closeness predicted... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

Influence (Un)ethical Behavior Authors:F. Gino and Joshua D. Margolis Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four laboratory studies, we find that regulatory focus induced by situational... View Details
Keywords: Sean Silverthorne
  • February 2018
  • Teaching Note

Montes Calcados: A Step Ahead (Brief Case)

By: James L. Heskett and James T. Kindley
Teaching Note for HBS No. 918-513. View Details
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  • April 2011
  • Supplement

Porcini's Pronto: 'Great Italian cuisine without the wait!', Faculty Spreadsheet Supplement (Brief Case)

By: James L. Heskett and Richard Luecke
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  • June 1974 (Revised April 1983)
  • Background Note

Note on Marketing Arithmetic and Related Marketing Terms

By: James L. Heskett and Theodore Levitt
A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case. View Details
Keywords: Marketing
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  • April 2011
  • Supplement

Porcini's Pronto: 'Great Italian cuisine without the wait!', Spreadsheet Supplement (Brief Case)

By: James L. Heskett and Richard Luecke
Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Motivation and Incentives; Analysis; Consumer Behavior; Franchise Ownership; Human Resources; Performance Evaluation
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  • February 2018
  • Supplement

Montes Calcados: A Step Ahead, Spreadsheet for Instructors (Brief Case)

By: James L. Heskett and James T. Kindley
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  • June 2010
  • Teaching Note

Southwest Airlines: In a Different World (TN)

By: James L. Heskett and W. Earl Sasser
Teaching Note for 910419. View Details
Keywords: Competition; Price; Service Operations; Globalization; Cost vs Benefits; Air Transportation Industry; New York (state, US)
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  • February 1993 (Revised June 1993)
  • Case

Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh

By: James L. Heskett and Roger H. Hallowell
Bill Strickland, executive director of both Bidwell Training Center and Manchester Craftsmen's Guild, has built a highly successful training organization to enable underprivileged minorities in Pittsburgh to escape the cycle of poverty. His success has led to questions... View Details
Keywords: Training; Non-Governmental Organizations; Leadership; Society; Competency and Skills; Pittsburgh
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