Publications

July 1985
Case

Zapata Corp. (A)

July 1985
Case

Zapata Corp. (B)

June 1985 (Revised April 1989)
Case

Benetton (B)

The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details

Keywords: Organizational Structure; Global Strategy; Transition; Growth and Development Strategy; Success; Business Headquarters; Business Subsidiaries; Organizational Change and Adaptation; Business Growth and Maturation; United States; Italy

February 1985 (Revised January 2024)
Case

Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment

By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace

How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book. This note and case series enables readers to conduct... View Details

Keywords: For-Profit Firms; Business Model; Entrepreneurship; Health Care and Treatment; Strategy; Valuation; Health Industry; Retail Industry

September 1984 (Revised February 1989)
Case

Benetton (A)

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe

April 1983 (Revised June 2003)
Case

Shouldice Hospital Limited

Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity... View Details

Keywords: Expansion; Health Care and Treatment; Performance Capacity; Organizational Culture; Service Delivery; Growth Management; Strategic Planning; Quality; Social Enterprise; Health Industry; Canada

April 1977 (Revised February 1983)
Case

Garber Travel Service, Inc.

Keywords: Tourism Industry

November 1974 (Revised July 1975)
Case

Ropax, Inc. (A)

By: James L. Heskett and David H. Maister

June 1974 (Revised April 1983)
Background Note

Note on Marketing Arithmetic and Related Marketing Terms

By: James L. Heskett and Theodore Levitt

A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case. View Details

Keywords: Marketing

December 1970 (Revised October 1980)
Case

Distrigas Corp.

Keywords: Energy Industry

Research Summary

Business Leadership Coalitions

By: James E. Austin

This multiyear research project has been studying the creation and functioning of the organizations business leaders have created in order to mobilize their collective capabilities to address significant issues and problems facing them and their communities. These... View Details

Research Summary

Corporate Social Entrepreneurship

By: James E. Austin

This research is examining the process by which companies engage in strategic corporate social responsibility as an integral part of their enterprise strategy and operations. The research has conceptualized this process as entreprenurial in nature and defined it as... View Details

Research Summary

Cross-Sector Partnering

By: James E. Austin

This on-going research project is examining the motivations, dynamics, and effectiveness determinants of partnering between nonprofit organizations, businesses, and government entities. The first major output of the research focusing on nonprofits and businesses was... View Details

Research Summary

Deep Indicators of Business Model Success