by David Stauffer - Publications - Faculty & Research

04 Jan 2021
What Do You Think?

How Do We Sustain Organization Diversity?

That’s the way they are typically stated. It implies that you first set out to achieve diversity by bringing in more people of color, and then take steps—through inclusion training, mentoring, fast-tracking, or whatever—to plug the... View Details

Keywords: by James Heskett

18 Apr 2005
Research & Ideas

Tips to Reinvent the Department Store

department stores will once again redefine themselves." David Overton, vice president and director of strategic planning and research for JC Penney, said, "Our biggest competitors are no longer the other department stores."... View Details

Keywords: by Julie Jette; Retail

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

entertainment in advertising. In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

18 Jun 2001
Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

Manufacturing and information technology these days go together like bread and butter. But it wasn't always so. As Professor David Upton pointed out in a Global Alumni Conference panel titled "E-Commerce and the New Operations,"... View Details

Keywords: by Jim Aisner

01 Oct 2009
What Do You Think?

Can the “Masks of Command” Coexist with Authentic Leadership?

leadership? Those arguing that the two can coexist cite situations, generally involving adversity, in which the "greater good" is served by masking a leader's feelings. Frances Pratt argued that " we must be careful (and... View Details

Keywords: by Jim Heskett

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

far. Boston Red Sox baseball player David Ortiz took a selfie with President Obama, which seemed playful at first until it was later revealed that he had done so on behalf of Samsung cameras. Some fans are not amused when the "soft edge... View Details

Keywords: by Dina Gerdeman; Advertising

22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

Podcast with: Joseph Bower Interviewer: James Aisner Running Time: 8 min., 23 sec. In early September, Ford Motor Company announced that Bill Ford would be replaced as CEO by Boeing's Alan Mulally, credited with the turnaround of the... View Details

Keywords: by Jim Aisner; Auto; Employment

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers... View Details

Keywords: Sean Silverthorne

24 Jul 2019
Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

out a new letter with an extra line, letting people know that their neighbors were ponying up, implying that they should, too: “We are writing to inform you that we have still not received your tax payment. By now, nine out of 10 people... View Details

Keywords: by Dina Gerdeman

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details

Keywords: by Dina Gerdeman; Consumer Products

02 Apr 2014
What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open mind on the subject of leadership was stressed by several. Ronnie Kavuma commented that, "I think... View Details

Keywords: by James Heskett; Service

March 2024
Case

Lyft 2023: Roads to Growth and Differentiation

By: Ranjay Gulati and Jeffrey Huizinga

Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details

Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry

Citation

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07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

A few years ago, Sandra J. Sucher received worried emails from two MBA students in her first-year Leadership and Corporate Accountability (LCA) class at Harvard Business School. Elana Green (now Elana Silver) and David Rosales (both HBS... View Details

Keywords: by Carmen Nobel; Manufacturing

11 Jul 2012
Research & Ideas

The Future of Boards

lead to dysfunctional group dynamics) and the perspectives brought to the table by board leaders and director. Finally, the benefits of two opposing leadership structures are debated: one chapter argues for electing a chairman who is... View Details

Keywords: by Julia Hanna

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

written by Lal with HBS colleague David Bell, was published in Quantitative Marketing and Economics last June. Lal discusses his findings with Manda Salls. Salls: Frequent shopper programs have become part... View Details

Keywords: by Manda Salls; Consumer Products; Retail

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

product line within Xerox. He had the support of Xerox's chief executive officer, David Kearns, for establishing the new internal structure. This structure would work much like an internal venture capital firm. Xerox would exploit Adams's... View Details

Keywords: by Henry Chesbrough

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

David Upton's Alumni Conference report on the state of information technology for business-to-business began with a lesson in technology history because, said the HBS professor, "understanding doesn't come easy without an... View Details

Keywords: by Kenneth Liss

21 Sep 2009
Research & Ideas

Excessive Executive Pay: What’s the Solution?

that led to the financial crisis. And while the intricate details of pay plans don't evoke the outrage of multimillion-dollar paydays, curbing the risk-taking incentives embedded in those plans is key to resolving the current crisis and preventing another. That task... View Details

Keywords: by Roger Thompson

08 Oct 2012
Research & Ideas

The Immigrants Who Built America’s Financial System

of the many immigrant policymakers who played a part in establishing the foundational financial system of this country, along with Robert Morris [England], Haym Solomon [Poland], Alexander James Dallas [Jamaica], Stephen Girard [France] and John Jacob Astor and View Details

Keywords: by Julia Hanna; Financial Services; Banking

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

open bar happy hours with David Fairhurst, a personal friend he had promoted to oversee human resources, and the two men developed reputations for “flirting with female employees.” HR allegedly didn’t intervene despite knowledge of the... View Details

Keywords: by Avery Forman; Food & Beverage

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