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  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Admittedly, this is no easy feat when you run a scrap metal dealership. But it can be done. One popular video on YouTube, "A Big Ad," features 3 young men parodying a grand-scale, cast of thousands Carlton Draught beer ad for a small... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

successful, but there are probably lots of great things that will have this kind of excitement and get a lot of traction. Would it be more effective to spend my money online rather than in another car or beer ad on television?... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 01 Apr 2014
  • First Look

First Look: April 1

Business School Case 514-054 Diageo: Innovating for Africa Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand Guinness first exported to Sierra Leone in 1827. By 2013, 13% of... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Michael Beer and his coauthors at the Center for Higher Ambition Leadership, the executives underscored the importance of higher-ambition goals, including engaging with and developing employee and customer commitment, contributing to the... View Details
Keywords: by Dina Gerdeman
  • 19 Dec 2005
  • Research & Ideas

The Regional Slice of Your Global Strategy

for gasoline in the United States to consist of five distinct regions. Other large markets where transport costs are relatively high in relation to product value, such as cement in Brazil or beer in China, can be similarly broken down.... View Details
Keywords: by Pankaj Ghemawat
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

world's greatest economist, lover, and horseman—and admitted to failure only with the horses. Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals Authors:Michael View Details
Keywords: Martha Lagace
  • 17 Jul 2012
  • First Look

First Look: July 17

Julie Battilana and Andras TilcsikHarvard Business School Note 412-114 An abstract is unavailable at this time. Purchase this note:http://hbr.org/search/412114-PDF-ENG Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future' Michael View Details
Keywords: Sean Silverthorne
  • 13 Jan 2015
  • First Look

First Look: January 13

Higher-Ambition CEOs Need Higher-Ambition Boards By: Ludwig, Edward J., Anna Elise Walton, and Michael Beer Abstract—Over the past years, forward-looking CEOs have adopted a higher-ambition approach to strategy and leadership. These... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

Beers at the Millennium Harvard Business School Case 706-518 At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being... View Details
Keywords: Martha Lagace
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president of the company—a... View Details
Keywords: by John S. Rosenberg
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

Compete: Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy When company leaders can't hear the voices of their workers, serious strategic mistakes are likely. Michael Beer discusses ways... View Details
Keywords: by Staff
  • 27 Sep 2011
  • First Look

First Look: September 27

Intervention Method, Empirical Evidence, and Theory Author:Michael Beer Publication:In Research in Organizational Change and Development. Vol. 19, edited by Richard Woodman, William Pasmore, and Abraham B. (Rami) Shani, Emerald Group... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2012
  • First Look

First Look: September 11

Michael Beer and Lynda St. ClairHarvard Business School Case 913-521 A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2012
  • First Look

First Look: March 6

Stationers: Enabling Our Partners to Succeed Michael Beer and Russell EisenstatHarvard Business School Case 912-407 The case depicts a mission and values driven company. It describes the development of the firm over time, its leadership,... View Details
Keywords: Sean Silverthorne

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