Publications

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

Sneakers Game “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with... View Details

Keywords: Dina Gerdeman

21 Feb 2017
First Look

First Look at New Research: February 21

served by existing retailers. The team moved on to formulate a new market strategy. To date, the team has seen some improvements in sales and market share in its millennial apparel business, but they believe that additional opportunities... View Details

Keywords: Carmen Nobel

February 2019 (Revised January 2021)
Case

Quiksilver Inc. and Oaktree Capital Management

By: Kristin Mugford and Mike Harmon

Sports lifestyle company Quiksilver filed for bankruptcy in September 2015. Oaktree is considering an additional investment in the company to facilitate the restructuring. Students must consider whether Oaktree should invest given the risks of the turnaround... View Details

Keywords: Bankruptcy; Bankruptcy Reorganization; Insolvency and Bankruptcy; Acquisition; Restructuring; Debt Securities; Transformation; Decision Making; Borrowing and Debt; Investment Return; Crisis Management; Negotiation; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; France; United States

30 Jan 2017
Working Paper Summaries

The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

Keywords: by Geoffrey Jones and Ben Gettinger; Apparel & Accessories; Apparel & Accessories

February 2023
Supplement

Coats Dyehouse Management

By: Willy C. Shih

Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details

Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia

December 2014 (Revised May 2016)
Case

Dhamani Jewels: Becoming a Global Luxury Brand

By: Lynda Applegate and Lisa C. Mazzanti

Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details

Keywords: Luxury Retail; Jewelry; Luxury Goods; UAE; Retail; Brands and Branding; Family Business; Apparel and Accessories Industry; Dubai; India

November 1994
Case

Electrical Distributors, Inc.

By: David F. Hawkins

The owner of a small electrical supply firm has grown beyond his ability to fund growth with internally generated funds. He seeks a bank loan, which falls short of his needs. View Details

Keywords: Financial Management; Private Equity; Decision Choices and Conditions; Financing and Loans; Borrowing and Debt; Corporate Finance; Apparel and Accessories Industry

Find at Harvard

March 2012 (Revised September 2014)
Supplement

Clarks at a Crossroads (C)

By: John A. Davis and Suzanne Stroh

Clarks (C) describes the turnaround of C&J Clarks Ltd., 1993-2002. It describes the roles of family chairman Roger Pedder, and CEO Timothy Parker, in this successful effort. View Details

Keywords: Managerial Roles; Apparel and Accessories Industry

March 2012 (Revised September 2014)
Supplement

Clarks at a Crossroads (B)

By: John A. Davis and Suzanne Stroh

Clarks (B) summarizes the results of the shareholders vote described in the (A) case. View Details

Keywords: Voting; Business and Shareholder Relations; Apparel and Accessories Industry

June 2011
Teaching Note

Knight the King: The Founding of Nike (TN)

By: Noam Wasserman

Teaching Note for 810077. View Details

Keywords: Market Participation; Public Ownership; Transformation; Business Startups; Going Public; Competition; Technology; Apparel and Accessories Industry

January 2010
Teaching Note

Gucci Group N.V. (TN) (A), (B), (C) and Gucci Group in 2009

By: David B. Yoffie

Teaching Note for [701037], [701089], [702479], and [709459].. View Details

Keywords: Apparel and Accessories Industry

2009
Case

Mercury Athletic Footwear, Inc.: Valuing the Opportunity (TN): Brief Case No. 4051.

By: Timothy A. Luehrman and Joel L. Heilprin

Keywords: Mergers and Acquisitions; Restructuring; Valuation; Apparel and Accessories Industry

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

March 2007 (Revised November 2011)
Teaching Note

Nike Inc. - Heading Toward 2012 (TN)

By: William E. Fruhan Jr.

Keywords: Apparel and Accessories Industry

August 1989 (Revised October 1990)
Case

Reebok Brands

By: David E. Bell and Christian Schaack

Keywords: Apparel and Accessories Industry

Find at Harvard

November 2006 (Revised March 2007)
Case

Liz Claiborne and the New Working Woman

By: Anthony Mayo and Mark Benson

At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Business History; Leadership; Gender; Brands and Branding; Personal Development and Career; Apparel and Accessories Industry