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Show Results For
- All HBS Web
(2,180)
- News (438)
- Research (1,563)
- Multimedia (6)
- Faculty Publications (1,251)
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- 01 Mar 2024
- News
Vital Signs
along the way. Accessed by a mobile phone, tablet, or web application, the software also builds medical notes throughout the consultation. Those notes, along with the management plan or any necessary referrals, feed directly into a... View Details
- 11 Jan 2021
- Research & Ideas
Is A/B Testing Effective? Evidence from 35,000 Startups
researchers analyzed the characteristics, web metrics, and technology adoption trajectories of the startups over four years starting in April 2015 to determine not only whether A/B testing affected firm performance, but how. What they... View Details
Keywords: by Kristen Senz
- Fast Answer
Patent search: A comparative table of databases
staff). Pitchbook: patent data related to Pitchbook covered companies (HUKey and individual account set up required) SciFinder: chemistry and chemical engineering. (HUKey required) Web of Science: provides patents that are... View Details
- 01 Jun 2024
- News
Quantum Leap
technology into a commercially viable tool. Any sector that relies on computers for simulation, optimization, machine learning, or security—from finance to pharmaceuticals, logistics to web services—will be disrupted, with experts... View Details
- December 2017 (Revised May 2018)
- Case
Amazon Buys Whole Foods
By: José B. Alvarez, David Lane and Joni Coughlin
The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move... View Details
Keywords: Amazon; Whole Foods; Grocery; Grocery Delivery; Mergers & Acquisitions; Business Models; Food Value Chain; Agribusiness; Mergers and Acquisitions; Operations; Competitive Strategy; E-commerce; Agriculture and Agribusiness Industry; Retail Industry; Web Services Industry; Food and Beverage Industry; United States
Alvarez, José B., David Lane, and Joni Coughlin. "Amazon Buys Whole Foods." Harvard Business School Case 518-056, December 2017. (Revised May 2018.)
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
as your markets change. In subscription-based businesses like software and many consumer web services, sales activities with high variance and impact early on are about customer acquisition. But as the market matures, key activities tend... View Details
Keywords: by Carmen Nobel
- August 2013 (Revised July 2025)
- Case
Amazon in 2025
By: Sunil Gupta and Margaret L. Rodriguez
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry
Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2025." Harvard Business School Case 514-025, August 2013. (Revised July 2025.)
- Web
Use of Harvard Name & Logo | About
Guidelines . Department Marketing Materials The Harvard Business School logo may be used on official HBS marketing materials (brochures, flyers, Web sites, etc.). (Note that this does not include an individual's activities outside of... View Details
- Web
Online Business Analytics Course | HBS Online
critical for business success and I now feel confident that I have the foundations in place. I am looking forward to embracing this capability further in my career. Emily Hardy Sr. Director Traffic Generation & Web Analytics, adidas Group... View Details
- Web
Winners & Runners-Up | New Venture Competition
HBS Social Enterprise Track Runner-Up Aggregates options for consumers to trade in or recycle unwanted electronics in a simple and efficient web platform. Business Track, 2009 CloudFlare Michelle Zatlyn Matt Prince Business Track Winner... View Details
- June 2005 (Revised August 2013)
- Case
Amazon.com's European Distribution Strategy
By: Janice Hammond and Claire Chiron
Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry
Hammond, Janice, and Claire Chiron. "Amazon.com's European Distribution Strategy." Harvard Business School Case 605-002, June 2005. (Revised August 2013.)
- 01 Jun 2023
- News
Pet Project
plateau online with rising costs due to iOS 14 privacy limiting tracking, so retail will open the door to a huge new pool of captive customers. Maev can offer different SKUs for retail, even if it’s just a sticker on the packaging—and include a View Details
- 19 Sep 2023
- Blog Post
2023 Summer Internships in Business & Environment
Development Manager at Amazon Web Services. Vanessa Wu (MBA 2024, Section D), Summer Internship: Business Development Intern, Ebb Carbon Ebb Carbon is an carbon dioxide removal startup that uses an electrochemical ocean alkalinity... View Details
- November 2003 (Revised January 2004)
- Case
eBay Inc.: Internet Success or Fairy Tale?
By: David F. Hawkins and Jacob Cohen
A well-known financial analyst claims that eBay has never been profitable and currently does not generate any "unfettered" cash flow. View Details
Hawkins, David F., and Jacob Cohen. "eBay Inc.: Internet Success or Fairy Tale?" Harvard Business School Case 104-049, November 2003. (Revised January 2004.)
- 01 Mar 2024
- News
Leading Businesses in a Web3 World
Illustration by Daniel Hertzberg Web3 is poised to transform everything we do online by decentralizing and democratizing the internet. That transformation is already underway in the business world: built on blockchain technology that offers increased security and... View Details
- 01 Apr 2013
- Research & Ideas
First Minutes are Critical in New-Employee Orientation
The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of companies do it wrong. In many firms, employee orientation focuses solely on... View Details
- 10 May 2010
- Research & Ideas
What Top Scholars Say About Leadership
we're using Web 2.0 technology; accompanying essays, debates, and discussion have started on the Harvard Business Review Web site. In many ways, the conference is just going to be the midpoint of the... View Details
- March 2023
- Case
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Web Services Industry; Web Services Industry; Web Services Industry; Europe; France; Paris; United States
Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
- 01 Mar 2024
- News
Giving All Stakeholders a Voice
were discovering the first version of the internet, Web 1.0. It had static web pages, was open source, built by web developers, and meant to be decentralized. Only a few... View Details
Keywords: April White