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Show Results For
- All HBS Web
(1,632)
- People (8)
- News (689)
- Research (499)
- Events (1)
- Multimedia (50)
- Faculty Publications (138)
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- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage... View Details
Keywords: Sean Silverthorne
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
From Tunisia to Egypt, Bahrain to Yemen, as a number of nations in North Africa and the Middle East go through cataclysmic changes, the world watches and wonders what the future may hold as myriad protestors risk their lives for... View Details
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
and residences with proximity at least as convenient as current bus stops, and a quality of service far above what buses can offer. Right now, the field is wide open. Companies with existing transit experience are certainly watching PRT.... View Details
- 08 Jan 2008
- First Look
First Look: January 8, 2008
but I Want to Watch the Comedy Now: Intrapersonal Conflict and Myopia in Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between... View Details
Keywords: Martha Lagace
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
its market share was around 10 percent, surpassing that of the United States. As German firms compete on quality they also compete on brand: "Glashütte watches are not competing with Timex," he notes. Brand and quality are... View Details
- 14 Dec 2020
- Research & Ideas
What Does December's Drug-Approval Dash Mean for COVID-19 Vaccines?
Technology, on the working paper Internal Deadlines, Drug Approvals, and Safety Programs, released by the National Bureau of Economic Research in November. Danielle Kost: How should people interpret your research as they watch the... View Details
- 08 Apr 2013
- Research & Ideas
Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’
your smartphone to how to earn a seat on a corporate board and make socially responsible investments. They gathered Thursday evening to watch a screening of a new documentary on the history of women at HBS, "A Woman's Place."... View Details
Keywords: by Katie Koch & Harvard Gazette
- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
spigots too tightly, we must be prepared to accept an economy that stagnates. Absent access to credit, we must also be prepared to watch low-wage workers slide into desperate straits. On an individual level, we will see more misery. On a... View Details
- 20 Mar 2012
- First Look
First Look: March 20
understands foreign markets. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512013-PDF-ENG Hengdeli: The Art of Co-existence Rohit Deshpandé and Nancy Hua DaiHarvard Business School Case 512-058 In October 2011, Zhang Yuping, founder and chairman of Hengdeli,... View Details
Keywords: Sean Silverthorne
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
University of Verona and the University of Amsterdam, Daniel Houser of George Mason University, and Marco Piovesan, a research fellow at Harvard Business School. Key concepts include: Experimental research finds that subjects who were told to resist the temptation of... View Details
Keywords: by Staff
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
else is watching the store, as it were? George: Mark has absolute power. He has over 50 percent of the voting shares and you remember Lord Acton said, "Power corrupts. Absolute power corrupts absolutely." And I think he has... View Details
Keywords: Re: Andi Wang
- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
and downtown Beijing, and during the trip we saw maybe one other car every five minutes or so.” Fast-forward 37 years, and that same roadway is 10-lanes wide and jammed with traffic from 7:00 in the morning until 9:00 at night. During more than 70 visits to China,... View Details
Keywords: by Deborah Blagg
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
watching the response." Let them lead while you learn. When you identify new offerings or markets where your assessment of initial risk versus potential returns suggests caution, a competitor may do you the favor of venturing onto... View Details
Keywords: by David Stauffer
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
the market in terms of shipments—next only to Apple and Samsung. As they finished watching Cook’s presentation, Yu and Cheung thought about the Mate 10 series, Huawei’s most advanced smartphone that would be launched on October 16, 2017,... View Details
Keywords: Sean Silverthorne
- 27 Jan 2014
- Research & Ideas
Family CEOs Spend Less Time at Work
Sadun says. "Regardless of whether they were professional or family CEOs, they'd all leave early, and according to our interpretations, they were all leaving to watch the game." However, the data showed that the professional CEOs on... View Details
Keywords: by Carmen Nobel
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
especially anything incorporating electronics. It’s also instructive to watch industries China is subsidizing where there are dramatic capacity expansions. It’s actually amazing how cheap (for the level of quality you get) it is to buy a... View Details
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
1973, captures the essence of denial. You didn't have to be a genius to see "these things." Thanks to the transparency of retailing, all you had to do was to walk into a store and try to buy a steak, try to buy broccoli, watch your child... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
watching television can deliver higher than expected audiences at lower cost-per-thousand impressions. Brands with deep pockets may be able to negotiate favorable advertising rates and lock them in for several years. If you have to cut... View Details
Keywords: by John Quelch
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull View Details
Keywords: Dina Gerdeman
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
risks—including spending hours reading or watching the news. "This is such an impermanent state of affairs that we just have to do as best we can." Rather than ruminating on the virus and replaying possible future outcomes in our minds,... View Details
Keywords: by Dina Gerdeman and Danielle Kost