Publications

Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

How can managers in creative industries effectively manage products and product... View Details

September 2008 (Revised May 2010)
Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry

05 Jun 2007
First Look

First Look: June 5, 2007

strategies for extracting it. Not surprisingly, when a rival comes along with a friendlier alternative, customers defect. Adversarial value-extracting strategies are common in such industries as cell phone service, retail banking, and... View Details

Keywords: Martha Lagace

May 2011
Supplement

TSA: An Overview

By: Michel Anteby

Video of Federal Security Director at Logan Airport and Deputy Assistant Federal Security Director discussing TSA operations. View Details

Keywords: Air Transportation; Operations; Safety; Business and Government Relations; Air Transportation Industry; Boston

10 Nov 2009
First Look

First Look: Nov. 10

http://hbr.harvardbusiness.org/2009/11/is-it-fair-to-blame-fair-value-accounting-for-the-financial-crisis/ar/1 Cases & Course MaterialsDigital Chocolate Linda A. Hill and Alison Berkley WagonfeldHarvard Business School Case 410-049 Trip Hawkins founded Digital... View Details

Keywords: Martha Lagace

September 2003 (Revised September 2004)
Case

Hearthside Homes

By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman

Investigates the "controllability problem" inherent in bonus systems. Ideally, an incentive system accurately measures performance in areas that the individual can control. But most measures are either too broad, including factors outside the influence of the employee,... View Details

Keywords: Motivation and Incentives; Housing; Performance Evaluation; Construction Industry; Construction Industry; Construction Industry

April 1996
Case

Sunshine Villas

By: William J. Poorvu and John H. Vogel Jr.

Ms. Courtney Lowe is president and sole owner of CL Development. She is looking to sell Sunshine Villas to pay off her bank and make a profit. This case is part of a negotiation game simulation that includes Jason Bosworth, Silver Lane Apartments, and Major Insurance... View Details

Keywords: Property; Mortgages; Negotiation Tactics; Customer Ownership; Sales; Real Estate Industry

Find at Harvard

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

June 2013
Supplement

Hexcel Turnaround—2001 (Video Supplement)

This is the Video Supplement for Hexcel Turnaround - 2001(A), (B) and (C), HBS Cases 806099, 806100, 806101. View Details

19 Sep 2006
First Look

First Look: September 19, 2006

Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and... View Details

Keywords: Sean Silverthorne

March 2015 (Revised September 2016)
Technical Note

Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet

By: Feng Zhu and Aaron Smith

This note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy—Baidu for search, Alibaba for... View Details

Keywords: Competition; Internet; Information Technology Industry; China

January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

March 2020
Case

Hotstar

By: Krishna G. Palepu and Kairavi Dey

Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details

Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; India; Mumbai

2013
Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan

"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details

Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Vancouver; Beijing; London; Brazil; Russia

Read Now

August 2012 (Revised July 2017)
Case

Netflix: Valuing a New Business Model

By: Francois Brochet, Suraj Srinivasan and Michael Norris

In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the DVDs by mail that had brought the... View Details

Keywords: Performance Measurement; Online Business; Asset Recognition; Accounting; Performance Evaluation; Online Technology; Motion Pictures and Video Industry; United States; Canada; Latin America; West Indies

November 2024
Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details

Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States