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  • Web

Marketing - Doctoral

Product management Tomomichi Amano Sara McKinley Torti Pricing Ayelet Israeli Elie Ofek Value creation Anita Elberse Rajiv Lal Strategy Juan Alcacer Bharat N. Anand Carolyn J. Fu Tarun Khanna Rajiv Lal John... View Details
  • September 2008 (Revised March 2014)
  • Case

Loews Corporation: Corporate Strategy as a Portfolio

By: Joseph L. Bower
In 2007, Loews Inc., under the leadership of James Tisch, was considering whether to buy natural gas properties from Dominion Resources. The question is whether the acquisition fits the corporate strategy. In exploring the questions, students will have the chance to... View Details
Keywords: Corporate Strategy; Business Strategy; Business or Company Management; Value Creation; Acquisition; Management Teams
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Bower, Joseph L. "Loews Corporation: Corporate Strategy as a Portfolio." Harvard Business School Case 309-004, September 2008. (Revised March 2014.)

    The Big Ditch

    On August 15, 1914, the Panama Canal officially opened for business, forever changing the face of global trade and military power, as well as the role of the United States on the world stage. The Canal's creation is often seen as an example of U.S. triumphalism, but... View Details

    • October 2013 (Revised August 2015)
    • Supplement

    Outotec (B): Action Plan

    By: Robert J. Dolan and Doug J. Chung
    Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details
    Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry
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    Dolan, Robert J., and Doug J. Chung. "Outotec (B): Action Plan." Harvard Business School Supplement 514-065, October 2013. (Revised August 2015.)
    • October 2013 (Revised August 2015)
    • Case

    Outotec (A): Project Capture

    By: Robert J. Dolan and Doug J. Chung
    Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details
    Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry
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    Dolan, Robert J., and Doug J. Chung. "Outotec (A): Project Capture." Harvard Business School Case 514-064, October 2013. (Revised August 2015.)
    • March 2015
    • Teaching Note

    CVS Health: Promoting Drug Adherence

    By: Leslie John, John Quelch and Robert Huckman
    Email mking@hbs.edu for a courtesy copy.

    This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
    Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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    John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
    • Web

    CSV Explained - Institute For Strategy And Competitiveness

    minimizes employee absences and lost productivity. The graphic depicts some areas where connections are strongest. Social Needs & Economic Value Creation How can companies create shared View Details
    • 10 Sep 2007
    • Research & Ideas

    High Note: Managing the Medici String Quartet

    A: In business, preparation means thinking something through and establishing a plan. The execution phase is then managing to the plan. That's not remotely how the quartet prepared. Early in their career together they, especially Paul, had learned something of great... View Details
    Keywords: by Martha Lagace; Music

      Anita Elberse

      Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

      Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

      Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
      • February 2024
      • Case

      Oak Street Health: From Start-up to Strategic Acquisition

      By: Leemore S. Dafny and Thomas H. Lee
      Oak Street Health opened its first primary care center for seniors in underserved communities in 2013. By 2022 the company had 169 centers and a market valuation exceeding $10 billion. Oak Street created value by accepting risk-adjusted, capitated payments for Medicare... View Details
      Keywords: Value Creation; Mergers and Acquisitions; Business Strategy; Health Industry
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      Dafny, Leemore S., and Thomas H. Lee. "Oak Street Health: From Start-up to Strategic Acquisition." Harvard Business School Case 324-053, February 2024.
      • 11 Jun 2008
      • Working Paper Summaries

      Gender in Job Negotiations: A Two-Level Game

      Keywords: by Hannah Riley Bowles & Kathleen L. McGinn
      • 2004
      • Book

      Entrepreneurship and Venture Capital

      By: Amar Bhidé
      Academics and practitioners readily admit the importance of entrepreneurs for the wealth of nations. However, the relationship between the economic and social environment, entrepreneurship and value creation is not yet well understood. Moreover, at the micro-level, the... View Details
      Keywords: Entrepreneur; Entrepreneurship; Venture Capital; Corporate Finance
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      Bhidé, Amar. Entrepreneurship and Venture Capital. Vol. 9, Topics in Corporate Finance. Amsterdam: Amsterdam Center for Corporate Finance, 2004.
      • June 2006 (Revised January 2007)
      • Case

      e-Types A/S

      A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they... View Details
      Keywords: Business Model; Mission and Purpose; Value Creation; Creativity
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      Austin, Robert D., Shannon ODonnell, and Silje Kamille Friis. "e-Types A/S." Harvard Business School Case 606-118, June 2006. (Revised January 2007.)
      • September 2021 (Revised October 2021)
      • Case

      Tesla's Uncertain Fate as EV Race Accelerates

      By: David Collis and Haisley Wert
      By September 2021, Tesla had a staggering market cap of $755 billion. As the leader of the automobile industry, Tesla’s worth surpassed that of the six largest runner-ups combined, including Toyota, Volkswagen, BYD, Daimler, Great Wall Motors, and General Motors. As... View Details
      Keywords: Electric Vehicles; Strategy; Corporate Strategy; Valuation; Competitive Advantage; Value Creation; Auto Industry
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      Collis, David, and Haisley Wert. "Tesla's Uncertain Fate as EV Race Accelerates." Harvard Business School Case 722-368, September 2021. (Revised October 2021.)
      • September 1991
      • Case

      Kaiser Steel Corporation, 1984

      By: Timothy A. Luehrman
      In 1984, Kaiser's shareholders were asked to approve a complicated leveraged buyout of the company. Students are asked to analyze the proposed transaction and make a recommendation. To do this, they must determine who gets what in the deal, whether and how any value is... View Details
      Keywords: Leveraged Buyouts; Capital; Value Creation; Insolvency and Bankruptcy; Steel Industry
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      Luehrman, Timothy A. "Kaiser Steel Corporation, 1984." Harvard Business School Case 292-028, September 1991.
      • January 2009
      • Case

      Creating The Partnership Solutions Group at Lehman Brothers

      By: David A. Thomas and Stephanie Creary
      Explores how two senior Wall St. executives created a successful commercial opportunity for Lehman Brothers that focused on building relationships with minority- and women-owned financial services firms. Illustrates how Patricia Miller Zollar and Nadja Fidelia aligned... View Details
      Keywords: Diversity; Gender; Partners and Partnerships; Power and Influence; Value Creation; Financial Services Industry
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      Thomas, David A., and Stephanie Creary. "Creating The Partnership Solutions Group at Lehman Brothers." Harvard Business School Case 409-042, January 2009.
      • February 2025
      • Supplement

      Intenseye: Powering Workplace Health and Safety with AI (B)

      By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri
      Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details
      Keywords: Safety Performance; Occupational Safety; Innovation; Safety; Operations; Health; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Supply Chain Management; Performance Improvement; Entrepreneurship; Product Development; Customer Relationship Management; Value Creation; Venture Capital; Growth and Development Strategy; Information Technology Industry; United States; Europe; Middle East; Turkey
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      Toffel, Michael W., Shane Greenstein, and Sadika El Hariri. "Intenseye: Powering Workplace Health and Safety with AI (B)." Harvard Business School Supplement 625-025, February 2025.
      • 2008
      • Book

      Managing Up

      By: Linda A. Hill
      Managing up is not political game playing. Rather, it's a conscious approach to working with your supervisor toward goals that are important to both of you. Through managing up, you build a productive working relationship with your boss and create a way to use the... View Details
      Keywords: Interpersonal Communication; Employees; Managerial Roles; Alliances; Value Creation
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      Hill, Linda A. Managing Up. Boston, MA: Harvard Business Press, 2008. (Mentor.)
      • July 2004 (Revised September 2004)
      • Case

      Novell: CEO-led Turnaround and Growth Strategy

      By: Richard L. Nolan and Robert D. Austin
      Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open... View Details
      Keywords: Organizational Change and Adaptation; Value Creation; Open Source Distribution; Applications and Software; Intellectual Property; Business Strategy; Information Technology Industry
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      Nolan, Richard L., and Robert D. Austin. "Novell: CEO-led Turnaround and Growth Strategy." Harvard Business School Case 605-004, July 2004. (Revised September 2004.)
      • Web

      Strategy Explained - Institute For Strategy And Competitiveness

      UnIQUENESS Strategy is the creation of a unique and valuable position, involving a different set of activities. making TRADE-OFFS Strategy requires you to make trade-offs in competing – choosing what not to do. FIT across the View Details
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