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  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details
Keywords: by Kristen Senz; Retail
  • 06 May 2002
  • Research & Ideas

Profits for Nonprofits: Earning Your Own Way

dignity and earnings. This may be the first money they've earned in quite a while or the first money they've earned ever. The bakery is an added facet to the services we offer." For Haley House as a whole, he said, the bakery offers... View Details
Keywords: by Martha Lagace
  • 18 Jun 2001
  • Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

process that comprises many small projects, that evolves to meet the emerging demands of the ever-changing marketplace, that allows for frequent experimentation, and that delivers value on an ongoing basis. "Several decades ago, we... View Details
Keywords: by Jim Aisner
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on... View Details
Keywords: Martha Lagace
  • 10 Aug 2010
  • First Look

First Look: August 10

more than twice as likely to be untrustworthy as uncertified sites. This difference remains statistically and economically significant when restricted to "complex" commercial sites. Meanwhile, search engines create an implied endorsement in their selection of... View Details
Keywords: Martha Lagace
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

characterizes the U.S. model of management as focused on immediate outcomes and results and generally accustomed to having its way. But it has an added feature that enables it to remain powerful even as it is transformed. "When it's... View Details
Keywords: by Garry Emmons
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

aggregation of citizens’ preferences, government preferences are present biased, resulting in over-accumulation of debt. Calibrating this parameter with values in the literature, the model can reproduce debt levels and frequency of... View Details
Keywords: Dina Gerdeman
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

and the development of incremental tradeoffs towards radical moves to create new business models, new forms of satisfying needs that drastically reduce costs and/or raise value perceived by customers. One important enabler of new business... View Details
Keywords: by Sean Silverthorne; Music
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 19 Feb 2014
  • Research & Ideas

Racist Umpires and Monetary Ministers

Church in the Oklahoma conference, which meticulously collected numbers on all aspects of the ministry, including pay, size of churches, and number of baptisms and conversions over a 43-year period. They found a direct correlation between the number of parishioners... View Details
Keywords: by Michael Blanding; Sports; Information; Publishing
  • 24 Sep 2001
  • Research & Ideas

How To Be an Angel Investor

take a look at America Online. My recollection is that they had about 10,000 subscribers at that time who were paying a little less than $20 per month. That gave them a running rate of $2.4 million in gross revenues per year. I thought that that was impressive. In... View Details
Keywords: by David Amis & Howard Stevenson
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

Investments, for instance, have actively moved into online trading operations. But it is also true that many of the Internet-based firms have come to value what the traditional firms offer. At Schwab, for instance, McFarlan discovered... View Details
Keywords: by Susan Young
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

Europe Research Center, which had already cooperated with me on the Total case, if we could take a closer look at BP. Beyersdorfer: During the case interviews, MacLeod, a former financial analyst, presented his project to us. He believed there was huge View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 27 Sep 2011
  • First Look

First Look: September 27

model for explaining how network resources contribute to organizational performance. Reach is the extent to which an organization's network connects it to diverse and distant partners. Richness represents the potential value of the... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

production of the primary product in order to capture more value in the by-product market. In the latter case, all waste is converted into by-product. Because the two markets are linked through the firm's (proportional) production of... View Details
Keywords: Martha Lagace
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

ordinances at the local level. In contrast to other organizations, Target did not threaten to leave the state. However, its public statement in support of LGBT rights prompted a boycott against its stores. Adding to the difficulty was the... View Details
Keywords: Sean Silverthorne
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

have to understand what they're doing and why," Amabile says, adding that it's important that the goals be reachable in a realistic time frame-owing to the idea of small wins. "So, for instance, rather than having the sole goal... View Details
Keywords: by Carmen Nobel
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

values and tried many times to formulate the distinctive characteristics of the various services." In essence, the "Navy spokesmen attempted to distinguish between the Army as a 'manpower' organization and the Navy as a finely... View Details
Keywords: by Pankaj Ghemawat
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

the sources of value in education programs—on the future of executive education. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54353 Executive Development Programs Enter the Digital Matrix: I. Disrupting the... View Details
Keywords: Dina Gerdeman
  • 09 Jan 2006
  • Research & Ideas

What Really Drives Your Strategy?

what corporate value added is. Most business units think that "corporate adds overhead and that's about it." But in fact, great corporate offices do a number of very important things in driving a... View Details
Keywords: by Martha Lagace
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