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  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • 13 Jan 2015
  • First Look

First Look: January 13

can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2023
  • Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

of gifts over time. So many in the nonprofit and philanthropy world wondered how Scott’s nonconforming principles would be expressed in her actual giving. Scott, whose net worth has been estimated to top $40 billion, established the... View Details
Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran
  • Research Summary

Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production (with Maggie Chen)

By: Laura Alfaro

Quantifying the gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to domestic firms. An alternative, less stressed explanation is firm selection... View Details

Keywords: Gains From Multinational Production; Firm Selection; Knowledge Spillover
  • 2008
  • Working Paper

Cost of External Finance and Selection into Entrepreneurship

By: Ramana Nanda
This paper examines the extent to which the positive relationship between personal wealth and entry into entrepreneurship is due to financing constraints. I exploit a tax reform and use unique micro-data from Denmark to study how exogenous changes in the cost of... View Details
Keywords: Business Startups; Entrepreneurship; Cost; Financing and Loans; Personal Finance; Human Capital; Wealth; Denmark
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  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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  • 2023
  • Article

Balancing Risk and Reward: An Automated Phased Release Strategy

By: Yufan Li, Jialiang Mao and Iavor Bojinov
Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details
Keywords: Product Launch; Mathematical Methods; Product Development
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  • Article

Extending the Role of Headquarters Beyond the Firm Boundary: Entrepreneurial Alliance Innovation

By: Jaeho Kim and Andy Wu
Prior research on corporate headquarters (CHQ) characteristics identifies the impact of CHQ location and composition on the innovation outcomes of internal subsidiaries. However, given that external strategic alliances with high-tech entrepreneurial firms represent a... View Details
Keywords: Alliance; Innovation; Corporate Headquarters; Geographic Proximity; Entrepreneurship; Corporate Strategy; Alliances; Joint Ventures; Innovation and Invention; Business Headquarters; Geographic Location
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  • 20 Jan 2016
  • Research & Ideas

Maybe Uber isn't God's Gift to Mankind

recently filed for an additional $2.1 billion. And according to various analysts, Uber is on track for an estimated valuation north of $60 billion. To say the least, the company can afford lots of lawyers to fight its global legal... View Details
Keywords: by Carmen Nobel; Transportation; Insurance
  • Research Summary

The Global Networks of Multinational Firms (with Maggie Chen)

By: Laura Alfaro
In this paper we characterize the topology of global multinational networks and examine the macro and micro patterns of multinational activity. We construct indices of network density at both pairwise industry and establishment level and measure agglomeration in a... View Details
  • 2018
  • Working Paper

Shipping Fees and Product Assortment in Online Retail

By: Chaoqun Chen and Donald Ngwe
Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below... View Details
Keywords: Shpping Fee; E-commerce; Multi-category Demand; Search Costs; Shipping Membership; Spending; Consumer Behavior; Retail Industry
Related
  • Research Summary

Current Research: Issues in Corporate Governance

Effectiveness of shareholder voting
Reform of shareholder voting is a key component of legislation arising from the financial crisis of 2008. Professor Gow examines the effect of shareholder voting on corporate actions, particularly on... View Details
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

through three examples: the design of medical residency matching programs, a scrip system to allocate food donations to food banks, and the recent "Incentive Auction" that reallocated wireless spectrum from television broadcasters to telecoms. Our lead examples show... View Details
Keywords: Carmen Nobel
  • Forthcoming
  • Article

Calling All Issuers: The Market for Debt Monitoring

By: Huaizhi Chen, Lauren Cohen and Weiling Liu
95% of long-term municipal bonds have callable features, and yet we find new evidence of a substantial fraction of local governments exercising these valuable options sub-optimally, with significant delays – resulting in sizable losses. Using data from 2001 to 2019, we... View Details
Keywords: Bonds; Financial Institutions; Governing Rules, Regulations, and Reforms; Government Administration; Financing and Loans
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  • May 2023
  • Article

How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates

By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details
Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Choices and Conditions
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  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

better handle on, like the Kardashians, Disney movies, cooking, art and literature, and verbal skills. Then they were quizzed in categories considered favorable for men, such as business, math, videogames, cars, and sports. Respondents were asked to View Details
Keywords: by Dina Gerdeman
  • June 30, 2020
  • Article

Bipartisan Tax-Free Solution to Health Care Financing: Coupling HRAs With a Public Option

By: Regina E. Herzlinger, Richard Boxer and James Wallace
A combination of health insurance initiatives by the presumptive 2020 Democratic and Republican presidential nominees could expand health care coverage and significantly reduce costs, without raising taxes. Along the way, the combination could revitalize private... View Details
Keywords: Health Care Financing; Public Option; Health Reimbursement Arrangement (HRA); Health Care and Treatment; Insurance; Cost Management
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  • May 2018
  • Article

The Downside of Downtime: The Prevalence and Work Pacing Consequences of Idle Time at Work

By: Andrew Brodsky and Teresa M. Amabile
Although both media commentary and academic research have focused much attention on the dilemma of employees being too busy, this paper presents evidence of the opposite phenomenon, in which employees do not have enough work to fill their time and are left with hours... View Details
Keywords: Employees; Working Conditions; Performance Consistency; Performance Productivity
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  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the View Details
Keywords: by Dina Gerdeman
  • 19 Mar 2009
  • Working Paper Summaries

Beyond Gender and Negotiation to Gendered Negotiations

Keywords: by Deborah Kolb & Kathleen L. McGinn

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