Publications
Publications
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(1,689)
- Faculty Publications (543)
- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
- October 1996 (Revised April 1997)
- Case
Team New Zealand (C)
By: Marco Iansiti and Alan D. MacCormack
Supplements the (A) and (B) cases. View Details
- August 1996 (Revised May 1997)
- Case
Delta & Pine Land: Measuring the Value of Transgenic Cotton
By: Ray A. Goldberg and Charlotte A. Tasker
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details
- August 1996 (Revised August 1997)
- Case
TNT Limited's Logistics Services in Asia (A): The Strategy
By: Michael Y. Yoshino and Carin-Isabel Knoop
Meredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in... View Details
- August 1996 (Revised December 1999)
- Case
J Boats, Inc.
By: Robert L. Simons
During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession... View Details
- July 1996 (Revised January 1997)
- Case
Northwest Airlines: Strategic Alliance and Strategic Position--May 1996
By: Leonard A. Schlesinger and Davis Dyer
Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at... View Details
- July 1996 (Revised January 1997)
- Case
Northwest Airlines: Brush with Bankruptcy (A)--November 1992
By: Leonard A. Schlesinger and Davis Dyer
Deals with Northwest's financial crisis between the fall of 1992 and the following spring. Northwest's leaders face the problem of how to meet an impending $600 million payment on the 1989 LBO loan when the airline had run out of cash. Concludes by outlining options... View Details
- May 1996 (Revised March 2005)
- Case
Bombardier TEG (A)
By: Stephen P. Bradley and Takia Mahmood
Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from a new entrant, U.S.-owned Morrison Knudsen, that has come into the industry with closely related capabilities in engineering and... View Details
- May 1996 (Revised October 2001)
- Case
BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System
By: Lynda M. Applegate, H. James Nelson, Ramiro Montealegre and Carin-Isabel Knoop
Describes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind... View Details
- April 1996 (Revised November 1996)
- Case
BAE Automated Systems (A): Denver International Airport Baggage-Handling System
By: Lynda M. Applegate, Ramiro Montealegre, Carin-Isabel Knoop and H. James Nelson
Describes the events surrounding the construction of the BAE baggage-handling system at the Denver International Airport. It looks specifically at project management, including decisions regarding budget, scheduling, and the overall management structure. Also examines... View Details
- January 1996
- Case
Transportation Displays Incorporated (C): The Case for a Preemptive Restructuring
By: Stuart C. Gilson, Joel T. Schwartz, Steve Silver and David Stemerman
A company nears the end of a long multiyear turnaround and now must consider how to "cash out" so its management can realize a financial return on investment. The privately held company has several options, including a leveraged ESOP and a leveraged recapitalization. View Details
- December 1995 (Revised September 2001)
- Teaching Note
Tale of Two Airlines in the Information Age: Or Why the Spirit of King George III Is Alive and Well! TN
Teaching Note for (9-195-240). View Details
- September 1995 (Revised March 1999)
- Teaching Note
Canadian Airlines: Reservations About Its Future (A) and (B) TN
- April 1995
- Case
USAir "Letters to Travelers" Campaign
By: Stephen A. Greyser and Norman Klein
- March 1995 (Revised July 1996)
- Case
Mattson Foods, Inc. (Revised): The Bardolini Division
The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details
- November 1994 (Revised October 1995)
- Case
Canadian Airlines: Reservations About Its Future (A)
By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall
- November 1994 (Revised August 1995)
- Supplement
Canadian Airlines: Reservations About Its Future (B)
By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall
- October 1994 (Revised September 1995)
- Case