Theatre And Community - Publications - Faculty & Research

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

Citation

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01 Sep 1974
Conference Presentation

Social Multiplier Effects in Community Economic Development

By: R. M. Kanter and B. A. Stein

Keywords: Development Economics; Civil Society or Community

Citation

14 Sep 2021
Video

A Moment To Reflect: Pandemic Community Reflections

28 Sep 2023
News

Meet the New HBS Team Helping Alumni Clubs and Associations to Thrive

HBS, the work of supporting this global alumni network falls to the HBS Alumni Clubs & Associations Team, which provides guidance on programming, governance and operations, facilitates faculty engagement and... View Details

Keywords: Margie Kelley; community service

31 Mar 2022
News

A Community Hunger Solution with Global Ambitions

Every evening on the streets of Pune, in western India, a 67-year-old man coordinates a food drive to benefit the people in his community. As a local leader in the Robin Hood Army, a nonprofit volunteer organization, he’s on the front lines of an ambitious mission to... View Details

14 Oct 2014
News

Financial Services Support Mexico’s Most Underserved Communities

Alvaro Rodriguez-Arregui (MBA 1995), cofounder and managing partner of Ignia, explains how his organization’s impact investing has brought personal finance services to residents of the largest slum in Mexico City while also strengthening... View Details

October 1992 (Revised October 1993)
Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes

Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details

Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales

Citation

Find at Harvard

01 Jun 2020
News

Effective Communication in the Age of Zoom

Times-bestselling author, and a business communication consultant, and in this episode of Skydeck, she tells contributor April White about the parallels between the business... View Details

Keywords: Zoom

Winter 2020
Article

'Tone at the Top' and the Communication of Corporate Values: Lost in Translation?

By: Alfredo Contreras, Aiyesha Dey and Claire Hill

Citation

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Web

2.3 Community Standards of Conduct | MBA

2.3 Community Standards of Conduct It is the expectation of HBS that all students, whether or not they are on campus or are currently enrolled as degree candidates, will behave in a mature and responsible... View Details

2011
Chapter

The Embeddedness of Social Entrepreneurship: Understanding Variation across Local Communities

By: Christian Seelos, Johanna Mair, Julie Battilana and M. Tina Dacin

Social enterprise organizations (SEOs) arise from entrepreneurial activities with the aim to achieve social goals. SEOs have been identified as alternative and/or complementary to the actions of governments and international organizations to address poverty and... View Details

Keywords: Social Entrepreneurship; Civil Society or Community; Local Range

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23 Apr 2024
News

Developing Skills and Finding a Sense of Purpose Through Volunteering in Your Community

01 Dec 2018
News

What a Difference a Community Can Make

our ties as members of a global community with a shared belief in the importance of educating leaders for the 21st century. I have been humbled by the extraordinary generosity and talents of the alumni,... View Details

Keywords: John B. Hess (MBA 1977), Chair, The HBS Campaign

19 Jan 2021
Cold Call Podcast

Engaging Community to Create Proactive, Equitable Public Safety

Keywords: Re: Mitchell B. Weiss; Public Administration

June 2011
Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis

Teaching Note for 511093. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry

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2002
Chapter

Use the Balanced Scorecard to Partner with Strategic Constituents: Employees, Customers, Suppliers, and Communities

By: Robert S. Kaplan and David P. Norton

Keywords: Balanced Scorecard; Employee Relationship Management; Customer Relationship Management; Business and Community Relations; Business and Stakeholder Relations

Citation

Video

HBS Online Partners with United Planet for the Third Annual Community Challenge

October 2021
Teaching Note

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Teaching Note for HBS Case No. 621-056. View Details

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01 Mar 2015
News

Communicating the Language of Business Across Borders

Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few places on earth where I... View Details