Technology Strategy - Publications - Faculty & Research

20 Apr 2015
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The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

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Online Digital Marketing Strategy Course | HBS Online

Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital Marketing Strategy $1,850 Next 7-week session starts August 6th... View Details

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Innovation & Innovative Capacity - Institute For Strategy And Competitiveness

Innovation also holds the key to solving many of the world’s most pressing social challenges such as health care and improving the quality of the physical environment. The institute works with U.S. and international leaders to assess innovative capacity and develop... View Details

01 Jul 2019
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The Airbnb Lesson for Startups? Success Takes More Than Technology

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By: Jeffrey F. Rayport

Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details

March 1996 (Revised January 1997)
Case

America Online: Using Information Technology to Better Serve the Customer

By: James I. Cash Jr. and Judy E. Stahl

Mike Connors, president of AOL Technologies, examines several efforts to correct operational problems inhibiting the company's growth. What will need to be done to support growth and counter competition from Prodigy, Compuserv, and Internet-related services? View Details

Keywords: Customer Focus and Relationships; Management Analysis, Tools, and Techniques; Service Operations; Problems and Challenges; Competitive Strategy; Information Technology; Technology Industry

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March 2022
Article

From Proprietary to Collective Governance: How Do Platform Participation Strategies Evolve?

By: Siobhan O'Mahony and Rebecca Karp

When platform leaders change the rules guiding who can access and control a platform, the strategies of those who create value from the platform can be upended. Little research examines how platform participants adapt their strategies when a platform leader changes the... View Details

Keywords: Platform Governance; Access; Crowdsourcing; Applications and Software; Employees; Leadership Style; Cybersecurity; Risk Management

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Corporate Strategy and the Theory of the Firm in the Digital Age

By: Markus Menz, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson and John Prescott

The purpose of this article is to reinvigorate research in the intersection of corporate strategy and the theory of the firm in light of the rapid advancement of digital technologies. Using the theory of the firm as an interpretive lens, we focus our analysis on the... View Details

Keywords: Digitalization; Multi-business Firm; Scale And Scope; Theory Of The Firm; Corporate Strategy; Technological Innovation; Competitive Advantage; Organizational Design; Theory; Research; Digital Transformation

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October 2019 (Revised January 2020)
Technical Note

5G Wireless Technology, 2019

By: David B. Yoffie, Roneal Desai and Lili Ouyang

This Note explores the technology and economics of emerging 5G networks. View Details

Keywords: Technology Change; Information Technology; Strategy; Technological Innovation; Communications Industry

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3 Technologies that Will Change the World - Course Catalog

heart attacks through a one-time change in a single gene. In most of these cases, business choices like market selection, financing strategy and pricing are critical determinants of the value of the View Details

2012
Teaching Note

Beyondsoft Co., Ltd. (B) (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang

The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details

Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China

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May 2025
Case

The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?

By: Anita Elberse and Javiera Larenas

On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details

Keywords: Entertainment; Media; Television; Management; Strategy; Disruption; Technology; Competition

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Aligning Reimbursement with Value - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Aligning Reimbursement w... Aligning Reimbursement with Value Value-based health care delivery... View Details

14 Jul 2023
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Build a Winning AI Strategy for Your Business

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Institute Associates - Institute For Strategy And Competitiveness

as a Senior Institute Associate at the Institute for Strategy and Competitiveness. Dr. Bozic has extensive research and policy experience in the growing field of value-based health care, focused on implementation and evaluation of... View Details

02 Jun 2014
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The Secret to a Successful Social Media Strategy

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The State of Small Business Lending: Innovation and Technology and the Implications for Regulation

Small businesses were among the hardest hit in the Great Recession, accounting for more than 60% of the total jobs lost. The economic crisis was one focused on the banking sector, which is one reason for the disproportionately high impact on America’s small businesses,... View Details