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  • 25 Jul 2023
  • Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

cost, worthwhile profits can be made, while bringing enormous health and happiness to large populations.” The approach turns traditional marketing on its head This model encourages manufacturers to offer their often-contested patented View Details
Keywords: by Esther Schrader; Pharmaceutical; Health
  • Web

Advisory Board - Entrepreneurship

and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or... View Details
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • January 1998 (Revised May 1999)
  • Case

General Scanning, Inc. (A)

By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details
Keywords: Transition; Entrepreneurship; Management Practices and Processes; Product Development; Strategic Planning; Research and Development; Risk and Uncertainty; Commercialization; Manufacturing Industry
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  • Web

Faculty & Researchers - Managing the Future of Work

consultancy now called Monitor-Deloitte. He is a graduate of Harvard College and Harvard Business School and a director of PVH Corporation, Aera Technology and Helios Consulting, a trustee of Western Governors University and a Senior... View Details
  • Web

Winners & Runners-Up | New Venture Competition

Runner-Up Vertically integrated tomato processing company. Business Track, 2013 Tauros Engineering Adrian Ross Alison Flatau David Flatau Tyler Flatau Business Track Winner Tauros Engineering is commercializing a revolutionary View Details
  • 2025
  • Working Paper

The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling

By: Caleb Kwon, Antonio Moreno and Ananth Raman
Problem Definition: Considerable academic and practitioner attention is placed on the value of ex-post interactions (i.e., overrides) in the human-AI interface. In contrast, relatively little attention has been paid to ex-ante human-AI interactions (e.g., the... View Details
Keywords: AI and Machine Learning; Employees; Performance Effectiveness
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  • 25 Oct 2016
  • First Look

October 25, 2016

understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
  • 10 Aug 2010
  • First Look

First Look: August 10

more than twice as likely to be untrustworthy as uncertified sites. This difference remains statistically and economically significant when restricted to "complex" commercial sites. Meanwhile, search engines create an implied... View Details
Keywords: Martha Lagace
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

to the Secretary of Energy, US Department of Energy Gordon Jones , President, College of Western Idaho (CWI) Building the workforce is critical to scaling climate ventures, to valuation, and to public uptake of climate technologies both... View Details
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

cannot surface: Abjuring rigorous debate about its merits, a youthful president John F. Kennedy essentially rubber-stamped a 1961 plan to invade Cuba at the Bay of Pigs, resulting in one of the biggest U.S. foreign policy fiascoes in decades. During a 1996 View Details
Keywords: by Garry Emmons
  • 13 Dec 2022
  • Research & Ideas

The Color of Private Equity: Quantifying the Bias Black Investors Face

groups by combining information from data analytic firms like Burgiss and PitchBook with SEC filings and research from public sources like LinkedIn, news articles, commercial datasets, and private communications. The researchers noted... View Details
Keywords: by Pamela Reynolds; Financial Services
  • Web

Founder - Entrepreneurship

to pursue it in your EC year: Apply for the Student i-Lab Membership FALL Accelerate your venture: Apply for the Blavatnik Fellowship for commercializing technology out of Harvard research center and... View Details
  • 14 Jul 2023
  • Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

fellows will be a part of the next decade of life science venture creation. I am truly delighted to continue to be a part of the fellowship’s growth and to be able to mentor the next generation of entrepreneurs who are commercializing... View Details
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

not take a great deal of capital nor technological expertise to launch an entrepreneurial venture in many beauty products—although for such a venture to have any hope of success, high levels of imagination and creativity have always been... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

strategy. Heads of shared service units—marketing, human resources, and information technology, among others—were included in the membership of the leadership team to ensure that information about customers, people, and technology were... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • Web

Research Areas - Institute For Strategy And Competitiveness

What enables a country to produce and commercialize a flow of innovative technology over time? Societal Issues Health Care Redefining the delivery of health care around value for patients. Restructuring care... View Details
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

launch of its line of EVs, the first commercially available, highway-safe cars in the world that produced zero greenhouse emissions. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808070 WL Ross &... View Details
Keywords: Martha Lagace
  • Article

Health App Policy: International Comparison of Nine Countries' Approaches

By: Anna Essén, Ariel Dora Stern, Christoffer Bjerre Haase, Josip Car, Felix Greaves, Dragana Paparova, Steven Vandeput, Rik Wehrens and David W. Bates
An abundant and growing supply of digital health applications (apps) exists in the commercial tech-sector, which can be bewildering for clinicians, patients, and payers. A growing challenge for the health care system is therefore to facilitate the identification of... View Details
Keywords: Digital Health; Apps; Health Care and Treatment; Internet and the Web; Policy; Global Range; Applications and Software
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  • Web

For Alumni - Health Care

like to get involved healthcare_initiative@hbs.edu Apply to be a Blavatnik Fellow The Blavatnik Fellowship in Life Science Entrepreneurship provides a select group of Harvard Business School MBA alumni with the opportunity to work with Harvard inventors to promote the... View Details