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Show Results For
- All HBS Web
(523)
- News (228)
- Research (235)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
- 01 Jun 2015
- News
Higher Ground
LPO in August 2005. A week later, while guest conducting in Korea, he saw reports on CNN that New Orleans, though battered by Hurricane Katrina, had managed to avoid major damage. But constant email updates from an LPO member, which had earlier matched the somewhat... View Details
- 01 Mar 2023
- News
Happy Monday
Primary.com’s policy says that employees are free to use their Fridays however they wish. Get a haircut, take the kids to the orthodontist or watch TV while they’re at school, or possibly finish up a work task. “It’s all fair game,”... View Details
- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
- 01 Dec 2011
- News
Alumni Book Briefs
Brown and Company) Beginning in 1979 as a cable channel televising sporting events in Connecticut, ESPN is arguably now the most successful network in TV history. The authors tell the inside story of this amazing rise, drawing on over 500... View Details
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
pre-shift briefing room featured in (1970s TV hit) Hill Street Blues? “Be careful out there!” Perhaps that is the seventh sense we all need to adopt.” The tone of Jobc’s comment was that the issue does not require more laws: “Only... View Details
Keywords: by James Heskett
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
and kids’ homework, or the five minutes before your favorite TV show starts. The researchers confirmed that observation. “There’s an underlying inflexibility here,” Greenstein says. “What we observe suggests that households have fixed... View Details
- 01 Mar 2011
- News
The Path to Economic Revival
high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Could semiconductor makers have foreseen that outsourcing one day would hurt the country’s ability to produce flat-screen TVs... View Details
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
companies will manage the marketing of e-cigarette brands to maximize profitability for their shareholders” The growing sales of electronic cigarettes also caught the attention of regulators. The products had been completely unregulated—they could be advertised on... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
more appealing since it comprises a higher-than-normal proportion of women (especially when gymnastics and swimming are featured) compared to typical sports programs. The TV tradition of "up-close-and-personal" human interest... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
respect as the TV unit. The sports division had to fight for airtime. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame. Invensys: A global conglomerate that was created largely through... View Details
Keywords: by Rosabeth Moss Kanter
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
bucks made renting out its ubiquitous terminals. Or how News Corp.’s film and TV numbers conveniently hide the rounding error that is the Wall Street Journal. One commentator even proposed that the nation’s wealthiest universities set... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
products of countries where those sports were already widely popular and enjoyed high-caliber infrastructure and player-development systems. The success of these star imports to North America created demand back home, and globally, for their View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
why this launch worked despite violating the rules.” But for every smash hit like Beyoncé’s, the entertainment industry sure sees its fair share of flops. “A lot of products these companies introduce fail,” Elberse says. “If you think about a publisher, movie studio,... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
media” But TV is no longer the only game in town when it comes to watching sports. Yes, in 2013, 94 percent of fans watched games on TV, but 71 percent also viewed sports online, and 49 percent got their fix on mobile devices. "What... View Details
- Profile
Michael R. Bloomberg
career plan. “I was supposed to go to Vietnam,” Bloomberg recalled during a recent Bloomberg TV interview. “But at the last minute they wouldn’t take me because I had flat feet. A friend of mine said to `Go to Wall Street.’” Bloomberg... View Details
- 01 Oct 1997
- News
Doing Something Real
Russian TV in which he addressed some 90 million bemused viewers in his version of their native tongue. Notes Tobias, "Sure, it meant I had to pronounce words like pryedopryzhdyeniye> while reading from a makeshift teleprompter. But night... View Details
Keywords: Andrew Tobias (MBA '72)
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
newspapers respond to entry by TV broadcast stations in 1945–1963. We find that newspaper firms’ responses depend on their customers’ tendencies to multi-home (adopt both newspaper and TV) or single-home (adopt only newspaper or only TV).... View Details
Keywords: Sean Silverthorne
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
really don't want to be bothered. On social media, an ad can involve a lot more play than seen in traditional advertising—in some cases to the point where the consumer isn't sure what, exactly, is being advertised. Comedian Nathan Fielder received publicity for his... View Details
- 10 Sep 2013
- First Look
First Look: September 10
of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details
Keywords: Sean Silverthorne