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  • All HBS Web  (1,740)
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  • July 2004 (Revised March 2007)
  • Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon
In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
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Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Case 505-024, July 2004. (Revised March 2007.)
  • November 2008
  • Article

Chartering New Territory: Diversification, Legitimacy and Practice Area Creation in Professional Service Firms

By: Heidi Gardner, N. Anand and Timothy Morris
Diversification into innovative domains through new practice area creation is a critical imperative for professional services firms. Using theories of organizational territoriality and corporate charters, we conceptualize professional firms as federations of distinct... View Details
Keywords: Diversification; Lawfulness; Code Law; Management Practices and Processes; Service Operations; Innovation and Invention; Management Analysis, Tools, and Techniques
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Gardner, Heidi, N. Anand, and Timothy Morris. "Chartering New Territory: Diversification, Legitimacy and Practice Area Creation in Professional Service Firms." Special Issue on Professional Service Firms: Where Organization Theory and Organizational Behavior Might Meet, edited by Roy Suddaby, Royston Greenwood, and Celeste Wilderom Journal of Organizational Behavior 29, no. 8 (November 2008).
  • April 2025
  • Case

Campbell's Recipe for Advancing School Nutrition

By: Hise O. Gibson, F. Christopher Eaglin and Ai-Ling Jamila Malone
In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and... View Details
Keywords: Strategy; Leadership; Corporate Social Responsibility and Impact; Education; Health; Nutrition; Social Enterprise; Relationships; Business and Community Relations; Decision Making; Operations; Food and Beverage Industry; New Jersey; North Carolina; Pennsylvania
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Gibson, Hise O., F. Christopher Eaglin, and Ai-Ling Jamila Malone. "Campbell's Recipe for Advancing School Nutrition." Harvard Business School Case 625-117, April 2025.
  • September 2011 (Revised February 2013)
  • Case

Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry
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Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)
  • 29 Oct 2024
  • Cold Call Podcast

Can a Coffee Shop in Utah Help Solve Underemployment for People with Disabilities?

Keywords: Re: Richard S. Ruback
  • May 2023 (Revised November 2023)
  • Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details
Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America
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Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald's in Latin America." Harvard Business School Case 623-017, May 2023. (Revised November 2023.)
  • 2008
  • Book

On Competition

By: M. E. Porter
Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
  • June 2007 (Revised March 2011)
  • Case

The CW: Launching a Television Network

By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
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Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
  • Web

Strategy - Faculty & Research

trading companies with sprawling global footprints)—reflected on the company’s record-breaking profits. Its operations spanned multiple industries—including energy, chemicals, healthcare, and infrastructure—and more than 80% of its... View Details
  • Web

Courses - Entrepreneurship

2024 Q3Q4 3.0 Scaling Technology Ventures Jeffrey Rayport Spring 2024 Q3Q4 3.0 Startup Operations Studio (SOS) Julia Austin Spring 2024 Q3Q4 1.5 Strategy for Entrepreneurs (also listed under Strategy) Rembrand Koning Fall 2023 Q1Q2 3.0... View Details
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

The admiral elaborated further on the concept when, at a West Point graduation, he was asked if he dwelt on the end of his imprisonment to sustain him, or if he lived day to day? “I lived on a day-to-day basis. [M]ost guys thought it was... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • January 2021 (Revised March 2021)
  • Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details
Keywords: Retail; Business Models; Business Model; Business Startups; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
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Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021. (Revised March 2021.)
  • November 2024
  • Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin
Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details
Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Consumer Products Industry; Retail Industry; Manufacturing Industry; Asia; China
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Bell, David E., and Shu Lin. "Innovation at Master Kong Beverages." Harvard Business School Case 525-037, November 2024.
  • 01 Apr 2024
  • In Practice

Navigating the Mood of Customers Weary of Price Hikes

be less shocked by your electricity bill, or the price of the eggs when you visit the grocery store. Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration at HBS. Emily Williams: Sustained higher... View Details
Keywords: by Rachel Layne; Retail; Consumer Products
  • Web

About - Business & Environment

on business and environment topics Educate students to transform organizations to become environmentally sustainable Disseminate insights from research and foster alumni engagement on critical environmental topics BEI brings together more... View Details
  • 14 Mar 2007
  • Op-Ed

Government’s Misguided Probe of Private Equity

and Forstmann Little & Co., have dramatically downsized or announced their intention to cease operations after experiencing investment missteps and succession problems. Meanwhile, new organizations have amassed enormous sums of... View Details
Keywords: by Josh Lerner; Financial Services
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

Norway, cartels received support from the Norwegian government when they were deemed to be beneficial to Norwegian economic interests. The legislation was used to foster the development of domestic cartels, while at the same time it was employed as a tool to limit the... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 14 May 2018
  • Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

rapid growth from its Austin, Texas, home across the country. Managers operated stores like autonomous fiefdoms, able to tailor offerings based on customer preferences for fresh, local produce. Employees—also known as team members—built... View Details
Keywords: by Michael Blanding; Food & Beverage
  • January 2011
  • Case

Masdar and Tianjin: Eco-Cities

By: John D. Macomber
Compares Masdar City and Tianjin Eco-City, two high profile "sustainable cities." Each showcases technological and financial innovation. Is it real? Is it replicable and defensible? The case is intended to introduce main concepts and tradeoffs with respect to rapid... View Details
Keywords: Technological Innovation; Business Model; Development Economics; Urban Development; Cash Flow; Project Finance; Competitive Advantage; Environmental Sustainability; City; Infrastructure
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Macomber, John D. "Masdar and Tianjin: Eco-Cities." Harvard Business School Case 211-064, January 2011.
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