Publications

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08 Apr 2014
First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details

Keywords: Sean Silverthorne

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

and other outlets that sold only cosmetics. Equally important, she thought most women would rather learn to make themselves more beautiful than pay expensive beauticians to do this. She thus eschewed the early selling strategies of... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

November 2009
Journal Article

A Theory of Growth and Volatility at the Aggregate and Firm Level

By: Diego A. Comin and Sunil Mulani

This paper presents an endogenous growth model that explains the evolution of the first and second moments of productivity growth at the aggregate and firm level during the post-war period. Growth is driven by the development of both (i) idiosyncratic R&D innovations... View Details

Keywords: Volatility; Microeconomics; Innovation and Invention; Growth and Development Strategy; Resource Allocation; Performance Productivity; Mathematical Methods; Research and Development

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February 2005 (Revised November 2016)
Background Note

Forecasting the Adoption of a New Product

By: Elie Ofek

Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition

January 2003 (Revised January 2008)
Case

The British Motorcycle Industry at a Crossroads

By: Jan W. Rivkin

By 1975, the collapse of the British motorcycle industry is nearly complete. Only one British manufacturer, NVT, remains in operation. In this setting, the British government commissions the Boston Consulting Group to identify and evaluate strategic alternatives for... View Details

Keywords: Cost; Industry Structures; Business and Government Relations; Mathematical Methods; Competition; Consulting Industry; Manufacturing Industry; Motorcycle Industry; Great Britain

15 Jan 2008
First Look

First Look: January 15, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207069 ThedaCare: System Strategy Harvard Business School Case 708-424 Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of... View Details

Keywords: Martha Lagace

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

For its part, HBS never traveled as far down the disciplinary road as other top business schools. While the School did hire more faculty with strong disciplinary research backgrounds, it remained steadfast in its mission to deliver a general management education,... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the value the firm... View Details

Keywords: by Sarah Jane Gilbert

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

high-value customers.” It would almost be as if a high-end retailer such as Louis Vuitton or Gucci told people to go their outlet store first, Ngwe says. Huge gain in sales In a series of experiments involving a real online fashion and apparel retailer, Teixeira and... View Details

Keywords: by Michael Blanding; Retail

January 2011 (Revised January 2015)
Case

Matrix Capital Management (A)

By: Malcolm P. Baker and David Lane

Ben Balbale, a partner at hedge fund Matrix Capital, must decide whether to exit their investment in Rovi Corporation, a company with a diverse portfolio of patents used primarily for digital interactive guides. Rovi's shares are up over 50% from the time Balbale... View Details

Keywords: Forecasting and Prediction; Asset Management; Cash Flow; Stock Shares; Financial Markets; Investment Funds; Measurement and Metrics; Mathematical Methods; Strategy; Valuation; Financial Services Industry

04 Jan 2012
First Look

First Look: January 4

PublicationsCases about Redefining Global Strategy Authors:Pankaj Ghemawat and Jordan I. Siegel Publication:Harvard Business Publishing, 2011 An abstract is unavailable at this time. Publisher's Link:... View Details

Keywords: Carmen Nobel

February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

2009
Article

Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske

The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both... View Details

Keywords: Competency and Skills; Mathematical Methods; Emotions; Personal Characteristics; Prejudice and Bias; Status and Position; Culture; Competition

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July 1996 (Revised June 2001)
Case

Atlantic Corporation-Abridged

By: Thomas R. Piper

A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis. View Details

Keywords: Projects; Cash Flow; Interest Rates; Valuation; Mathematical Methods; Horizontal Integration; Acquisition; Competitive Advantage; Aerospace Industry