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    • All HBS Web  (1,928)
      • Faculty Publications  (528)

      Startup ManagementRemove Startup Management →

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      • December 2004 (Revised May 2005)
      • Case

      Levenger Company

      By: Myra M. Hart, Kristin Lieb and Victoria Winston
      The Leveens started a high-end catalog business as a small home-based venture in 1987. It grew into a nationally recognized, $60 million company, offering products that ranged from unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it... View Details
      Keywords: Strategic Planning; Financial Liquidity; Business Exit or Shutdown; Expansion; Business Growth and Maturation; Value; Entrepreneurship; Financing and Loans; Globalization; Business Startups; Growth and Development Strategy; Retail Industry; United States
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      Hart, Myra M., Kristin Lieb, and Victoria Winston. "Levenger Company." Harvard Business School Case 805-004, December 2004. (Revised May 2005.)
      • November 2004 (Revised May 2010)
      • Case

      RightNow Technologies

      By: William A. Sahlman and Dan Heath
      The founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt... View Details
      Keywords: Business Exit or Shutdown; Applications and Software; Going Public; Management Teams; Finance; Strategy; Value Creation; Entrepreneurship; Business Startups; Acquisition; Computer Industry
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      Sahlman, William A., and Dan Heath. "RightNow Technologies." Harvard Business School Case 805-032, November 2004. (Revised May 2010.)
      • September 2004 (Revised June 2005)
      • Case

      QUALCOMM, Inc. 2004

      By: David B. Yoffie, Pai-Ling Yin and Elizabeth Kind
      QUALCOMM, Inc. had transitioned from a fledgling startup into a Fortune 500 wireless technology leader. Its CDMA technology was considered the preeminent technology and was the world's fastest growing wireless communications technology. CEO Irwin Jacobs had a number of... View Details
      Keywords: Business Startups; Government and Politics; Leadership Style; Resource Allocation; Product Positioning; Problems and Challenges; Information Technology; Mobile and Wireless Technology; China; India
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      Yoffie, David B., Pai-Ling Yin, and Elizabeth Kind. "QUALCOMM, Inc. 2004." Harvard Business School Case 705-401, September 2004. (Revised June 2005.)
      • September 2004
      • Case

      Valhalla Partners Due Diligence

      By: William A. Sahlman and Dan Heath
      The Valhalla Partners venture capitial firm introduced a new approach to the due-diligence process. An internal due-diligence report analyzes Telco Exchange, a startup company in the IT software space. An extended excerpt examines the trade-offs involved in the new... View Details
      Keywords: Communication Technology; Risk Management; Venture Capital; Business Plan; Corporate Entrepreneurship; Investment; Mobile and Wireless Technology; Corporate Finance; Financial Services Industry; Telecommunications Industry
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      Sahlman, William A., and Dan Heath. "Valhalla Partners Due Diligence." Harvard Business School Case 805-033, September 2004.
      • June 2004 (Revised November 2004)
      • Case

      Birth of the Swatch, The

      By: Youngme E. Moon
      In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details
      Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry
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      Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
      • April 2004 (Revised May 2006)
      • Background Note

      Achieving Profitable Growth and Market Value

      By: James L. Heskett and Richard G. Hamermesh
      Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. View Details
      Keywords: Growth Management; Business Growth and Maturation; Business Startups; Change Management
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      Heskett, James L., and Richard G. Hamermesh. "Achieving Profitable Growth and Market Value." Harvard Business School Background Note 804-157, April 2004. (Revised May 2006.)
      • January 2004
      • Article

      Corporate Venturing: The Origins of Unilever's Pregnancy Test

      By: Geoffrey Jones and Alison Kraft
      The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
      Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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      Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
      • December 2003 (Revised September 2004)
      • Case

      Managing Segway's Early Development

      By: Richard G. Hamermesh and David Kiron
      Describes the early development of the Segway Human Transporter and focuses on the organizational issues that arise between the parent company and the new company that is being spun out to produce and market the Segway. Key issues are the distribution of bonuses and... View Details
      Keywords: Business Subsidiaries; Business Startups; Employee Stock Ownership Plan; Resource Allocation; Organizational Design; Technology Adoption
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      Hamermesh, Richard G., and David Kiron. "Managing Segway's Early Development." Harvard Business School Case 804-065, December 2003. (Revised September 2004.)
      • November 2003 (Revised March 2004)
      • Case

      Marv Tseu at Active Reasoning

      By: William A. Sahlman and Christina Darwall
      Describes a set of decisions confronting the management team of an early-stage software company. The company has made considerable progress in developing its software but will need additional capital to move forward. Unfortunately, conditions in the capital market are... View Details
      Keywords: Applications and Software; Financing and Loans; Capital; Business Startups; Information Technology Industry
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      Sahlman, William A., and Christina Darwall. "Marv Tseu at Active Reasoning." Harvard Business School Case 804-077, November 2003. (Revised March 2004.)
      • July 2003 (Revised October 2013)
      • Case

      Model N Inc.

      By: Marco Iansiti and Alison Berkley Wagonfeld
      The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details
      Keywords: Business Model; Business Startups; Trends; Communication; Customer Focus and Relationships; Selection and Staffing; Time Management; Organizational Change and Adaptation; Business Strategy; Software; Computer Industry
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      Iansiti, Marco, and Alison Berkley Wagonfeld. "Model N Inc." Harvard Business School Case 604-015, July 2003. (Revised October 2013.)
      • February 2003 (Revised October 2003)
      • Case

      Versity.com

      By: Leslie A. Perlow
      Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details
      Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships
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      Perlow, Leslie A. "Versity.com." Harvard Business School Case 403-132, February 2003. (Revised October 2003.)
      • February 2003
      • Supplement

      Silvio Napoli Cross Cultural Management

      By: Christopher A. Bartlett
      Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details
      Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India
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      Bartlett, Christopher A. "Silvio Napoli Cross Cultural Management." Harvard Business School Video Supplement 303-806, February 2003.
      • January 2003 (Revised May 2003)
      • Case

      VendQuest (A): The Business Idea

      By: Dwight B. Crane and David Foster
      A potential founder of a company is considering whether to start up a new enterprise that would link parts distributors with customers in the construction industries via the Internet. This case describes the industry and the potential advantages to distributors and... View Details
      Keywords: Business Startups; Corporate Strategy; Business Model; Distribution; Corporate Entrepreneurship; Internet and the Web; Business Plan; Customer Relationship Management; Business Ventures; Construction Industry
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      Crane, Dwight B., and David Foster. "VendQuest (A): The Business Idea." Harvard Business School Case 203-065, January 2003. (Revised May 2003.)
      • January 2003 (Revised May 2005)
      • Case

      Zipcar: Refining the Business Model

      By: Myra M. Hart, Michael J. Roberts and Julia Stevens
      Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details
      Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry
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      Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)
      • January 2003 (Revised February 2004)
      • Case

      The Credit Suisse Group

      By: Ashish Nanda and Kelley Elizabeth Morrell
      On September 19, 2002, Lukas Muhlemann announced that he would step down as chairman and CEO of the Credit Suisse Group, effective January 1, 2003. The bank had progressed from a small Swiss start-up 150 years ago to a global banking powerhouse. Over the past 5 years,... View Details
      Keywords: Change Management; Business Growth and Maturation; Management Succession; Problems and Challenges; Business Startups; Banks and Banking; Banking Industry; Switzerland
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      Nanda, Ashish, and Kelley Elizabeth Morrell. "The Credit Suisse Group." Harvard Business School Case 903-087, January 2003. (Revised February 2004.)
      • July 2002 (Revised August 2003)
      • Case

      EXP Systems

      By: Malcolm S. Salter and Alison Berkley Wagonfeld
      Discusses selecting investors and avoiding board-level conflicts of interest in start-ups. Using the "term sheet" in third-round financing as a negotiation over future governance and control rights. A rewritten version of an earlier case. View Details
      Keywords: Conflict of Interests; Governance Controls; Governing and Advisory Boards; Business Startups; Management Teams
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      Salter, Malcolm S., and Alison Berkley Wagonfeld. "EXP Systems." Harvard Business School Case 903-022, July 2002. (Revised August 2003.)
      • April 2002
      • Case

      Ocular

      By: Paul A. Gompers, Gregor M. Andrade and Jonathan Man
      Concerns the decision of Ed Kennedy, co-founder of Ocular Networks, as he decides what financing strategy his firm should take. The venture capital and public markets for telecommunications start-ups had dried up and Kennedy must decide whether to cut costs and raise... View Details
      Keywords: Acquisition; Business Startups; Decisions; Venture Capital; Cost Management; Business Strategy; Telecommunications Industry
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      Gompers, Paul A., Gregor M. Andrade, and Jonathan Man. "Ocular." Harvard Business School Case 202-118, April 2002.
      • January 2002 (Revised January 2003)
      • Case

      Finova Group, Inc. (A), The

      By: Stuart C. Gilson and Perry Fagan
      Finova Group, a $14 billion commercial finance company, filed for Chapter 11 in early March 2001, in what was one of the largest U.S. bankruptcy filings of all time and the largest corporate bond default since the Great Depression. While in Chapter 11, Finova became... View Details
      Keywords: Acquisition; Business Startups; Borrowing and Debt; Equity; Insolvency and Bankruptcy; Debt Securities; Price; Crisis Management; Bids and Bidding; Partners and Partnerships; Strategy; Valuation; Financial Services Industry; United States
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      Gilson, Stuart C., and Perry Fagan. "Finova Group, Inc. (A), The." Harvard Business School Case 202-095, January 2002. (Revised January 2003.)
      • December 2001
      • Case

      IntellectExchange, Inc.

      By: James I. Cash Jr. and Janis L Gogan
      A start-up intellect exchange initially offered a public expertise exchange, connecting experts with clients. Now management wonders whether a new, more focused strategy will succeed. View Details
      Keywords: Business Startups; Experience and Expertise; Networks; Business Strategy
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      Cash, James I., Jr., and Janis L Gogan. "IntellectExchange, Inc." Harvard Business School Case 802-113, December 2001.
      • November 2001
      • Case

      Korea-Tender

      By: Das Narayandas and Kate Attea
      Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
      Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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      Narayandas, Das, and Kate Attea. "Korea-Tender." Harvard Business School Case 502-035, November 2001.
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