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2020
Book

Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness

By: Max Bazerman

Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends over others. Bazerman argues that we can better balance both dimensions—and we needn’t seek perfection to make... View Details

Keywords: Decision Making; Moral Sensibility; Ethics; Corporate Social Responsibility and Impact

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February 2011 (Revised December 2012)
Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear

Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details

Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry

April 2013 (Revised October 2013)
Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred

This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details

Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas

2011
Working Paper

The 'IKEA Effect': When Labor Leads to Love

By: Michael I. Norton, Daniel Mochon and Dan Ariely

In a series of studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate the boundary conditions for what we term the "IKEA effect&"—the increase in valuation of self-made products. Participants saw their... View Details

Keywords: Investment; Labor; Resource Allocation; Valuation

2020
Case

Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration

By: Andrew J. Hoffman

The Sustainable Apparel Coalition (SAC) was founded in 2010 to develop a common set of sustainability standards for the apparel, footwear, and home textile industries. The organization was an example of pre-competitive collaboration, a strategy in which companies... View Details

Keywords: Environmental Sustainability; Cooperation; Social Issues; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Performance Evaluation; Apparel and Accessories Industry

January 1999 (Revised March 2004)
Case

AMB Consolidation, The

By: William J. Poorvu and Daniel J. Rudd

Anne Shea, assistant vice president at the Curators' Fund (The Fund), is responsible for investing roughly $80 million in real-estate assets. Less than three years ago, Anne invested $40 million into a commingled fund run by AMB Institutional Realty Advisors, Inc., a... View Details

Keywords: Private Ownership; Conflict of Interests; Industry Structures; Property; Investment; Public Ownership; Real Estate Industry

April 1996 (Revised May 1997)
Case

Netscape's Initial Public Offering

By: W. Carl Kester and Kendall Backstrand

In August 1995, Netscape's board of directors was confronted with a decision about what price to offer the company's shares in its initial public offering (IPO). Preliminary demand for shares was high, but the company had not generated any positive earnings at the time... View Details

Keywords: Initial Public Offering; Information Technology; Problems and Challenges; Valuation; Governing and Advisory Boards; Information Technology Industry

August 2020 (Revised August 2023)
Case

Nubank: Democratizing Financial Services

By: Michael Chu, Carla Larangeira and Pedro Levindo

Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details

Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico

January 2017
Case

T. Rowe Price and the Dell Inc. MBO (A)

By: Lena G. Goldberg

T. Rowe Price’s mutual funds, separate accounts, institutional investors, and retirement accounts were, in the aggregate, Dell Inc.’s third largest shareholder in 2013 when Dell announced a management-led buyout, or MBO, structured as a merger. In considering whether... View Details

Keywords: Fiduciary Duties; Management Buy-out; Mergers and Acquisitions; Valuation; Business and Shareholder Relations; Financial Services Industry; Computer Industry; Delaware

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

When I began reflecting on my summer working for At Night Management / PRMD Music, I was reminded of the “10 Pictures” exercise I completed during the first month of my time at HBS. In the exercise, we were instructed to bring ten pictures to View Details

Keywords: Entertainment / Media / Sports

2015
Article

The Nobel Prize: The Identity of a Corporate Heritage Brand

By: Mats Urde and Stephen A. Greyser

Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details

Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding

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March 2004 (Revised May 2005)
Case

Shurgard Self-Storage: Expansion to Europe

By: Richard G. Hamermesh and Indra Reinbergs

Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details

Keywords: Private Equity; Valuation; Business Model; Governing and Advisory Boards; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Service Industry; Belgium; France; Sweden; United States; Europe

Web

Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 1) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

29 Jan 2019
HBS Seminar

Bryan Bollinger, Fuqua School of Business at Duke University

12 Nov 2018
Blog Post

Student Portraits - Armed Forces Alumni Association

armed forces. Many served in combat. They are proud to share this deeply personal aspect of their lives with you. CAMERON R. ARMSTRONG / 1st Battalion, 67th Armored Regiment / US Army ENTERED SERVICE FROM: Woodstock, GA REASON FOR... View Details

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

September 2012
Other Article

An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism

By: Michaela Driver and Michael E. Porter

In this interview Michael Porter explores social entrepreneurship in the context of a larger transformation of capitalism. He suggests that social entrepreneurship is an important transitional vehicle toward the creation of shared value and a capitalist system in which... View Details

Keywords: Strategy; Economic Systems; Social Entrepreneurship; Transformation

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2008
Working Paper

Some Neglected Axioms in Fair Division

By: John W. Pratt

Conditions one might impose on fair allocation procedures are introduced. Nondiscrimination requires that agents share an item in proportion to their entitlements if they receive nothing else. The "price" procedures of Pratt (2007), including the Nash... View Details

Keywords: Resource Allocation; Valuation; Price; Cost

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

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