Publications

Article

Scale and Scope in Drug Development: Unpacking the Advantages of Size in Pharmaceutical Research

By: Rebecca M. Henderson and Iain Cockburn

Keywords: Research and Development; Health; Size

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spring 1996
Article

Scale, Scope and Spillovers: The Determinants of Research Productifity in Drug Discovery

By: Rebecca M. Henderson and Ian Cockburn

Keywords: Research; Product; Health

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February 1996 (Revised May 2002)
Teaching Note

Xerox: Outsourcing Global Information Technology Resources TN

By: F. Warren McFarlan

Teaching Note for (9-195-158). View Details

Keywords: Job Cuts and Outsourcing; Information Technology; Global Range; Resource Allocation; Manufacturing Industry; Consumer Products Industry

1996
Article

How Locals Can Win Global Contests

By: R. M. Kanter

Keywords: Local Range; Global Range

1995
Chapter

Global Competition and the Localization of Competitive Advantage

By: M. E. Porter and Rebecca E. Wayland

Keywords: Competitive Advantage; Globalization; Local Range

fall 1995
Article

Stakeholder Negotiations over Third World Natural Resource Projects

By: James K. Sebenius and Hannah Riley

Keywords: Business and Stakeholder Relations; Global Range; Projects; Negotiation

September–October 1995
Article

Is Foreign Infrastructure Investment Still Risky?

By: L. T. Wells Jr. and E. S. Gleason

Keywords: Investment; Risk and Uncertainty; Global Range

September–October 1995
Article

Thriving Locally in the Global Economy

By: R. M. Kanter

Keywords: Economy; Global Range; Local Range

September–October 1995
Article

When Local Goes Global

By: R. M. Kanter

Keywords: Global Range; Local Range

August–September 1995
Article

Managing in Developing Countries: Challenges for the 21st Century

By: J. E. Austin

Keywords: Global Range; Problems and Challenges; Management

Article

The Rise of the Urban Entrepreneur

By: M. E. Porter

Keywords: Urban Scope; Entrepreneurship

April 1995 (Revised June 1996)
Case

Choice Hotels International, 1995

By: Tarun Khanna and Israel Yellen Ganot

Illustrates the various ways in which Choice Hotels, the franchiser for seven mid-market hotel chains, can realize economies of scope across its multiple products. Also provides an opportunity to discuss the benefits and limitations of various organizational forms... View Details

Keywords: Organizational Structure; Competition; Franchise Ownership; Accommodations Industry; United States

April 1995 (Revised July 1996)
Case

Microsoft, 1995

By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot

Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details

Keywords: Corporate Entrepreneurship; Corporate Strategy; Expansion; Software; Computer Industry

April 1995 (Revised April 1995)
Case

Pillsbury: Customer Driven Reengineering

By: Robert S. Kaplan

Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details

Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry

January 1995 (Revised October 1995)
Case

Citibank: Global Customer Management

By: Michael Y. Yoshino and Thomas W. Malnight

Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details

Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States

November 1994
Case

American Rice, Inc. in Vietnam

By: Ray A. Goldberg and Quintus Travis

Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details

Keywords: Joint Ventures; Trade; Global Range; Problems and Challenges; Opportunities; Food and Beverage Industry; Viet Nam; United States