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Show Results For
- All HBS Web
(1,044)
- People (1)
- News (141)
- Research (820)
- Events (7)
- Multimedia (4)
- Faculty Publications (213)
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's... View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales... View Details
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
"You really forget that you're speaking across a fiber-optic cable," says Slind, who has observed videoconferences at the San Jose, California-based company. "You feel like you're sitting across from this person." Slind hastens to add that technology is only as View Details
Keywords: by Carmen Nobel
- 06 Mar 2012
- First Look
First Look: March 6
Racial Asymmetries, and Team Learning Environment: Effects on Performance Authors:Robin J. Ely, Irene Padavic, and David A. Thomas Publication:Organization Studies (forthcoming) Abstract This paper argues that learning in cross-race... View Details
Keywords: Sean Silverthorne
- Web
HBS Entrepreneurship Summit - Alumni
Landscape Lynn Schenk, Director, Business and Environment Initiative Rahul Shendure (MBA 2001) Sidney McLaurin, Material Impact Monica Varman (MBA 2016), G2 Venture Partners Entrepreneurial Sales Lou Shipley (MBA 1990), Senior Lecturer of... View Details
- Web
Buy Now, Pay Later: Cars on Time
arrangement that shared the risk of car loans between dealer and manufacturer. Its goals were, initially, to smooth out seasonal fluctuations in sales, but the ultimate effect was to dramatically increase the numbers of units sold. Henry... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
dealership can be effective tools, although sales staffs also know the walk-away tactic and sometimes even encourage it to put a deal in play. Experts also suggest buyers hunt down dealerships that are... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get on-time deliveries or access to... View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
and outflows. As a result, stocks held by these funds have lower volatility, and flows out of these funds have smaller spillover effects on other funds holding the same securities. Our results provide evidence of meaningful fire View Details
Keywords: Dina Gerdeman
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
women." Hence brands like Broga (yoga for bros) and Powerful Yogurt ("the first yogurt for men," according to its website). Brand managers also must consider the effect of expanding a historically male-centric brand to... View Details
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
looking to develop innovative opportunities, grow new offerings effectively with limited budgets and resources, and relate to the landscape of digital platforms. You can take the courses in any order. Design Thinking and Innovation... View Details
- 25 Sep 2007
- First Look
First Look: September 25, 2007
employees. As he is getting ready to introduce his framework at the firm's annual meeting, however, he faces many questions about its implementation. Could a single framework effectively apply to lawyers across so many different regions... View Details
Keywords: Martha Lagace
- Web
Baker Library / Bloomberg Center | About
was justified by the faculty. Professor Thomas J.C. Raymond said, in 1954, “because when schooling is over and the graduate has embarked on his business career, no one will hand him a case. Instead, the graduate will have to go out and in View Details
- 05 Jun 2020
- Research & Ideas
How Anchor Investors Help Impact Funds Succeed
investor is the first investor to commit capital to a new fund. Anchor investors can have an important influence on a fund’s ability to raise meaningful amounts of capital; our interviews suggest that an early endorsement by a respected investor has a catalytic halo... View Details
- 22 Oct 2013
- First Look
First Look: October 22
expenditures on teammates lead to better performance in both sports teams in Canada and pharmaceutical sales teams in Belgium. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to... View Details
Keywords: Sean Silverthorne
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
don’t normally like to talk about. Blendtec captured attention and increased sales with a video showing that its blender was so powerful it could crush a cell phone into a pile of powder. “The best defense against people who are speaking... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its important role as an information... View Details
Keywords: Sean Silverthorne
- Web
Historical Data & Sources - Business History
Harvard Business Review 90 (July/August 2012): 141-45 Natura Annual Reports, 2007-2013 Map created by John Regan, MBA 2016 Download Data Set in Excel Pampers Brand Sales by Country Courtesy of Proctor & Gamble Map created by John Regan,... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
by nearly 1,000 female sales agents across the country. How did Walker journey from the cotton fields to the status of an enterprising businesswoman, perhaps even the first self-made African American millionaire in the United States? Her... View Details
- 12 Apr 2016
- First Look
April 12, 2016
link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse, Meghan, Ayelet Israeli, and Florian... View Details
Keywords: Sean Silverthorne