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Show Results For
- All HBS Web
(1,139)
- People (3)
- News (231)
- Research (728)
- Events (6)
- Multimedia (9)
- Faculty Publications (401)
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- 09 Dec 2002
- Research & Ideas
Most Accountants Aren’t Crooks—Why Good Audits Go Bad
relationship, potential loss of the contract, and possible unemployment. But the costs of a positive report when a negative report is called for—protecting the accounting firm's reputation or avoiding a lawsuit, for example—are likely to... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
Resellers can offer significant added value (and benefit from reputation effects) by verifying the quality of goods when that quality is difficult to confirm. But that position can be prohibitively risky and costly if large numbers of... View Details
Keywords: by Julia Hanna
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
communications firm, named “PR Agency of the Decade” by AdAge. He has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the... View Details
Keywords: by Jill Avery and Richard Edelman
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
reputational consequences. Before recently filing for Chapter 11, Neiman Marcus had undoubtedly discussed refinancing options with its creditors, but that did not garner the same headlines as the bankruptcy filing. To avoid or reduce... View Details
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
- Comment
Which Accusations Stick?
The social function of witchcraft accusations remains opaque. An empirical study of Chinese villagers shows that the label ‘z hu’ influences who interacts across a social network, but appears not to tag defectors in service of promoting cooperation. An open question... View Details
Jordan, Jillian J. "Which Accusations Stick?" Nature Human Behaviour 2, no. 1 (January 2018): 19–20.
- 2000
- Other Unpublished Work
Does Corporate Quality Matter?
By: R. M. McLauglin, R. S. Ruback and H. Tehranian
- December 2004 (Revised August 2005)
- Exercise
Orientation to the Public Image Assessment Exercise
By: Robin J. Ely
The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details
Ely, Robin J. "Orientation to the Public Image Assessment Exercise." Harvard Business School Exercise 405-057, December 2004. (Revised August 2005.)
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
back in compensation to work for a highly reputable company that might counter the black mark from the tarnished firm. “It helps to create a persuasive story that competes with the scandal story,” Groysberg says. Working for a firm that... View Details
- March 2015
- Teaching Plan
Goldman Sachs: Anchoring Standards after the Financial Crisis
By: Rajiv Lal and Lisa Mazzanti
Lal, Rajiv, and Lisa Mazzanti. "Goldman Sachs: Anchoring Standards after the Financial Crisis." Harvard Business School Teaching Plan 515-083, March 2015.
- January–February 1995
- Article
Corporate Reputation: Aid to Growth and Shield
By: S. A. Greyser
Greyser, S. A. "Corporate Reputation: Aid to Growth and Shield." Inside PR's Magazine of Reputation Management (January–February 1995).
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- November 2004 (Revised February 2009)
- Case
Salomon Brothers (A)
By: Lynn S. Paine
Describes Salomon Brothers' recovery from the August 1991 Treasury auction scandal. Details the impact of the firm's disclosure of bidding improprieties and describes how the new management team, led by Warren Buffett and Deryck Maughan, guided the company through the... View Details
Keywords: Crime and Corruption; Ethics; Leadership; Crisis Management; Reputation; Financial Services Industry
Paine, Lynn S. "Salomon Brothers (A)." Harvard Business School Case 305-019, November 2004. (Revised February 2009.)
- November 1995
- Case
"Marketing" at Wachtell, Lipton, Rosen & Katz
By: Jay W. Lorsch and Samanta Graff
Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis... View Details
Lorsch, Jay W., and Samanta Graff. "Marketing" at Wachtell, Lipton, Rosen & Katz. Harvard Business School Case 496-037, November 1995.
- 18 Jul 2012
- Research & Ideas
Penn State Lesson: Today’s Cover-Up was Yesterday’s Opportunity
they wanted "to avoid the consequences of bad publicity." “No longer can leaders be chosen strictly for their abilities” In so doing, these officials—including legendary head football coach Joe Paterno and President Graham Spanier—placed their own View Details
- 2025
- Working Paper
Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups
By: Brian K. Baik and Albert Shin
We examine whether and how investors influence media coverage of their private portfolio companies. Using a stacked difference-in-differences design, we find that media coverage of startups increases significantly following venture capital (VC) investment. The effect... View Details
Baik, Brian K., and Albert Shin. "Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups." Harvard Business School Working Paper, No. 24-073, May 2024. (Revised April 2025.)
- 10 Nov 2016
- Working Paper Summaries
Managing Reputation: Evidence from Biographies of Corporate Directors
- December 2022
- Article
Scarlet Letters: Rehabilitation Through Transgression Transparency and Personal Narrative Control
By: Erin L. Frey, Ethan Bernstein and Nick Rekenthaler
When employees commit transgressions, organizations often use tools of organizational control to prevent them from transgressing again. We investigate whether organizations can use transgression transparency to rehabilitate transgressors. Although making transgressions... View Details
Keywords: Transparency; Workplace; Transgressions; Qualitative Research; Management Practices and Processes; Organizations; Employees; Reputation; Communication
Frey, Erin L., Ethan Bernstein, and Nick Rekenthaler. "Scarlet Letters: Rehabilitation Through Transgression Transparency and Personal Narrative Control." Administrative Science Quarterly 67, no. 4 (December 2022): 968–1011. (The first two authors contributed equally to this manuscript.)
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
manager with a reputation for brilliance tackles a business with a reputation for poor fundamental economics, it is the reputation of the business that remains intact.' That... View Details
- February 2008 (Revised May 2012)
- Case
The Big Easy, Not So Easy
By: Nicolas P. Retsinas, Arthur I Segel and Ben Creo
Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made landfall, the case examines how... View Details
Keywords: Natural Disasters; Housing; Projects; Risk Management; Urban Development; Reputation; New Orleans
Retsinas, Nicolas P., Arthur I Segel, and Ben Creo. "The Big Easy, Not So Easy." Harvard Business School Case 208-068, February 2008. (Revised May 2012.)