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Show Results For
- All HBS Web
(1,129)
- People (3)
- News (231)
- Research (728)
- Events (6)
- Multimedia (9)
- Faculty Publications (404)
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- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
communications firm, named “PR Agency of the Decade” by AdAge. He has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the... View Details
Keywords: by Jill Avery and Richard Edelman
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
reputational consequences. Before recently filing for Chapter 11, Neiman Marcus had undoubtedly discussed refinancing options with its creditors, but that did not garner the same headlines as the bankruptcy filing. To avoid or reduce... View Details
- 29 Aug 2005
- Research & Ideas
How Organizations Create Social Value
both nonprofits and corporations, a focus on EV and SV can enhance their reputation with consumers, government, and community. Corporations are seen as caring, and nonprofits are seen as efficient. Comparing Nonprofits And Corporations... View Details
Keywords: by Manda Salls
- 09 Aug 2021
- Research & Ideas
OneTen: Creating a New Pathway for Black Talent
contribute economically." This is a mostly American trend. Germany, for example, offers students comprehensive vocational education and apprenticeships—career paths considered as respectable as studying at a university. But in the US, vocational programs have a View Details
- 04 Jun 2018
- What Do You Think?
Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?
someone, perhaps a highly experienced, high-profile executive, who might not otherwise be available or interested in the job? On the other hand, if the person is to be hired, what are the costs in terms of damage to an organization’s View Details
Keywords: by James Heskett
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
back in compensation to work for a highly reputable company that might counter the black mark from the tarnished firm. “It helps to create a persuasive story that competes with the scandal story,” Groysberg says. Working for a firm that... View Details
- Comment
Which Accusations Stick?
The social function of witchcraft accusations remains opaque. An empirical study of Chinese villagers shows that the label ‘z hu’ influences who interacts across a social network, but appears not to tag defectors in service of promoting cooperation. An open question... View Details
Jordan, Jillian J. "Which Accusations Stick?" Nature Human Behaviour 2, no. 1 (January 2018): 19–20.
- December 2004 (Revised August 2005)
- Exercise
Orientation to the Public Image Assessment Exercise
By: Robin J. Ely
The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details
Ely, Robin J. "Orientation to the Public Image Assessment Exercise." Harvard Business School Exercise 405-057, December 2004. (Revised August 2005.)
- January–February 1995
- Article
Corporate Reputation: Aid to Growth and Shield
By: S. A. Greyser
Greyser, S. A. "Corporate Reputation: Aid to Growth and Shield." Inside PR's Magazine of Reputation Management (January–February 1995).
- 2000
- Other Unpublished Work
Does Corporate Quality Matter?
By: R. M. McLauglin, R. S. Ruback and H. Tehranian
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- November 1995
- Case
"Marketing" at Wachtell, Lipton, Rosen & Katz
By: Jay W. Lorsch and Samanta Graff
Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis... View Details
Lorsch, Jay W., and Samanta Graff. "Marketing" at Wachtell, Lipton, Rosen & Katz. Harvard Business School Case 496-037, November 1995.
- 14 Dec 2021
- Cold Call Podcast
How Japan’s Recruit Holdings Regained Trust after a Scandal
Keywords: Re: Sandra J. Sucher
- Article
After the Fall: Reintegrating the Corrupt Organization
By: Michael D. Pfarrer, K. A. DeCelles, Ken G. Smith and M. Susan Taylor
We propose a four-stage model of the organizational actions that potentially increase the speed and likelihood that an organization will restore its legitimacy with stakeholders following a transgression. Organizations that work to discover the facts of the... View Details
Pfarrer, Michael D., K. A. DeCelles, Ken G. Smith, and M. Susan Taylor. "After the Fall: Reintegrating the Corrupt Organization." Academy of Management Review 33, no. 3 (July 2008): 730–749.
- 2025
- Working Paper
Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups
By: Brian K. Baik and Albert Shin
We examine whether and how investors influence media coverage of their private portfolio companies. Using a stacked difference-in-differences design, we find that media coverage of startups increases significantly following venture capital (VC) investment. The effect... View Details
Baik, Brian K., and Albert Shin. "Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups." Harvard Business School Working Paper, No. 24-073, May 2024. (Revised April 2025.)
- March 2015
- Teaching Plan
Goldman Sachs: Anchoring Standards after the Financial Crisis
By: Rajiv Lal and Lisa Mazzanti
Lal, Rajiv, and Lisa Mazzanti. "Goldman Sachs: Anchoring Standards after the Financial Crisis." Harvard Business School Teaching Plan 515-083, March 2015.
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- April 1989
- Case
News and No Comment at Emery Air Freight
By: Stephen A. Greyser and Norman Klein
A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details
Greyser, Stephen A., and Norman Klein. "News and No Comment at Emery Air Freight." Harvard Business School Case 589-104, April 1989.
- October 14, 2019
- Article
Designing Better Online Review Systems
By: Geoff Donaker, Hyunjin Kim and Michael Luca
Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they... View Details
Donaker, Geoff, Hyunjin Kim, and Michael Luca. "Designing Better Online Review Systems." Harvard Business Review 97, no. 6 (November–December 2019): 122–129.