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  • All HBS Web  (1,102)
    • People  (3)
    • News  (231)
    • Research  (737)
    • Events  (6)
    • Multimedia  (9)
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Show Results For

  • All HBS Web  (1,102)
    • People  (3)
    • News  (231)
    • Research  (737)
    • Events  (6)
    • Multimedia  (9)
  • Faculty Publications  (402)
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  • Web

History of Excellence - Doctoral

Community Do Yoon Kim Strategy Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management Science Extraverts Reap Greater Social... View Details
  • Blog

Take Control of Your Personal Brand

doesn’t happen overnight—and it is a continuous process. It may take some time to change how others see you. And throughout your career, your brand is likely to evolve. You may be known for certain specialized skills in your 20s, while you later develop a View Details
  • Web

Human Behavior & Decision-Making - Faculty & Research

Alignment: Firm Speech in Autocratic Regimes." Harvard Business School Working Paper, No. 25-064, June 2025. Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance By:... View Details
  • 16 Apr 2024
  • News

Netflix Enters Its Dan Lin (MBA 1999) Era

they were growing up just like Indiana Jones is my favorite movie or Star Wars was my favorite movie.” The Hollywood Reporter article notes that Lin will likely advance Netflix’s “fewer, bigger, better” approach to films, and noted his View Details
  • June 2007 (Revised January 2008)
  • Case

The Vanguard Group, Inc. in 2006 and Target Retirement Funds

By: Luis M. Viceira
The Vanguard Group is one of the largest asset managers in the U.S., with over $1 trillion in assets, ninety percent of which are mutual fund assets, and more than 12,000 employees at year-end 2006. Vanguard has built a strong reputation as the manager of reference for... View Details
Keywords: Asset Management; Investment Funds; Personal Finance; Brands and Branding; Retirement; Trust; Financial Services Industry; United States
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Viceira, Luis M. "The Vanguard Group, Inc. in 2006 and Target Retirement Funds." Harvard Business School Case 207-129, June 2007. (Revised January 2008.)
  • Research Summary

Overview

Downstream businesses that utilize global suppliers frequently use auditing programs to monitor their suppliers’ working conditions and are often deployed to address reputational concerns associated with procuring from unregulated suppliers. Despite their widespread... View Details
Keywords: Audit Quality; Remote Work; Outsourcing; Econometric Analysis; Switching Costs; Service Operations; Performance Effectiveness; Retail Industry; Service Industry
  • May 2024 (Revised June 2024)
  • Case

Together for Sustainability

By: Ranjay Gulati, David Shin and Emily Tedards
This case documents the origin and development of Together for Sustainability (TfS), a chemical industry initiative dedicated to raising sustainability standards throughout the industry’s supply chains. In 2011, six Chief Procurement Officers (CPOs) from some of the... View Details
Keywords: Environmental Sustainability; Standards; Supply Chain Management; Corporate Social Responsibility and Impact; Partners and Partnerships; Nonprofit Organizations; Corporate Accountability; Chemical Industry
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Gulati, Ranjay, David Shin, and Emily Tedards. "Together for Sustainability." Harvard Business School Case 424-062, May 2024. (Revised June 2024.)

    Rebel Talent

    Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth,... View Details

    • 27 Sep 2018
    • Research & Ideas

    Religion in the Workplace: What Managers Need to Know

    escalating to becoming the distraction, financial expense, and reputation risk that both of these cases devolved into. “In both of these cases, people felt offended. The gay couple felt offended to be seen as sinful. The Muslim woman felt... View Details
    Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
    • 07 Feb 2022
    • Research & Ideas

    Digital Transformation: A New Roadmap for Success

    algorithms can lead to unintended bias that harms certain employees and customers, and the company’s reputation (a bias story can go viral on social media within minutes). 5. Design for inclusive and agile problem-solving As they become... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
    • 18 Mar 2024
    • Research & Ideas

    When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

    Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details
    Keywords: by Desmond Dodd; Energy; Utilities
    • July 2020 (Revised September 2020)
    • Case

    Property Finder's Strategy for Online Classifieds in the MENA Region

    By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
    The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
    Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
    Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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    Palepu, Krishna G., Gamze Yucaoglu, and Fares Khrais. "Property Finder's Strategy for Online Classifieds in the MENA Region." Harvard Business School Case 321-009, July 2020. (Revised September 2020.)
    • 26 Aug 2019
    • Research & Ideas

    Lipstick Tips: How Influencers Are Making Over Beauty Marketing

    product. Therefore, an influencer builds a reputable reputation with me when they are able to say, ‘I didn’t like this product as much as ’ or ‘This product didn’t work as well for me because ’” Consumers... View Details
    Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
    • 07 Jun 2012
    • Working Paper Summaries

    How Short-Termism Invites Corruption--And What to Do About It

    Keywords: by Malcolm S. Salter
    • 06 Jun 2011
    • Research & Ideas

    Why Leaders Lose Their Way

    unblemished reputations for such ephemeral gains? Do they think they won't get caught or believe their elevated status puts them above the law? Was this the first time they did something inappropriate, or have they been on the slippery... View Details
    Keywords: by Bill George
    • January 2009
    • Case

    When Supply is of Public Interest: Roche & Tamiflu

    The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details
    Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry
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    Watson, Noel H., Laura Rock Kopczak, and Prashant Yadav. "When Supply is of Public Interest: Roche & Tamiflu." Harvard Business School Case 609-061, January 2009.
    • 05 Dec 2016
    • Research & Ideas

    How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

    their reputations that can permanently sever relationships. That’s because targets of paltering feel misled and consider the practice to be just as unethical as lying by commission. Participants said that in both cases, they were less... View Details
    Keywords: by Dina Gerdeman
    • Web

    Leadership Initiative - Leadership

    multinational environments she has built a reputation for innovative strategic thinking and transformational leadership. Most recently, Ann served as Wētā FX’s Global Head of Talent and Animation Production. In this role, she oversaw all... View Details
    • 07 Mar 2011
    • Research & Ideas

    Why Companies Fail—and How Their Founders Can Bounce Back

    that goes against the normal tenets of morality and fair play. Ghosh cites as example a CEO who fires a bunch of employees in order to pay for his own severance package. In such cases, a manager's reputation will be tarnished to the point... View Details
    Keywords: by Carmen Nobel
    • 23 Jan 2023
    • Research & Ideas

    After High-Profile Failures, Can Investors Still Trust Credit Ratings?

    important lesson: getting it wrong can seriously damage their reputations and hurt their businesses. As economic fears mount and raise default concerns, a fresh analysis of new-and-improved credit rating agencies sounds a hopeful note... View Details
    Keywords: by Ben Rand
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