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- All HBS Web (776)
- Faculty Publications (85)
- 01 Jun 2013
- News
School of Hard Knocks
Collegiate Research Services, designed to help all students, including disadvantaged minorities and the first-generation college bound. Over time, my initial focus on students has evolved into a larger mission: helping organizations build... View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
Introduction to Credential of Digital Innovation and Strategy This Credential Includes Leading in the Digital World, Design Thinking and Innovation, Digital Marketing Strategy, and Winning with Digital Platforms + team activities and a... View Details
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
important and lasting way of creating value and wealth in the new economy? Morten Hansen, Henry Chesbrough, Nitin Nohria, and Donald Sull argue that one type of incubator, called a networked incubator, represents a fundamentally new and... View Details
- Profile
Viktor Puzakov
participated in expeditions searching for the remains of soldiers missing in combat from the Great Patriotic War (World War II). “We found forty-one soldiers. But Russians soldiers didn’t have dog tags,” Viktor explains. Instead, they carried little wood or plastic... View Details
- 01 Dec 1998
- News
HBS Alumni Association Board of Directors: President's Report
the School and their fellow alumni. I wanted to take a moment to update you on the work of the Alumni Board, a group drawn from the greater pool of HBS volunteers who represent the interests of the alumni body and those of the School. As... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details
Keywords: by James Heskett
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
entrepreneurs can exploit through the development of products and services specifically for inclusion in platforms, whether they are technological or marketing in nature? And do increasingly powerful platforms represent opportunities or... View Details
Keywords: by James Heskett
- 06 Nov 2017
- Research Event
Who is Responsible for the Future of Cities?
late architect Cedric Price, who bottom-lined thousands of years of urban history into a breakfast order. The ancient city was a hard-boiled egg, surrounded and protected by a wall. Next came the fried egg, representing the city of the... View Details
Keywords: by Carmen Nobel
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
the newly designed Alumni Web site (www.alumni.hbs.edu), which was launched earlier this summer. In addition, a subset of the committee worked with the School to develop an in-depth, informative, and lively presentation about the current... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 06 Sep 2018
- Blog Post
How to Thrive in an Unstructured Environment
global corporate sales strategy. Throughout this experience, I worked on everything from “blue sky” brainstorming sessions and developing strategies, to attending conferences, implementing new software systems, and designing marketing... View Details
Keywords: Entrepreneurship
- 01 Jun 2017
- News
Streamlining the Supermarket
center closest to you, which may be attached to the back of a gas station or convenience store. “Because of their low-cost design and size [most will be 3,000 to 5,000 square feet] we can put fulfillment centers in thousands of places,”... View Details
Keywords: Francis Storrs
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- 01 Jun 2004
- News
Strengthening Ties with Executive Education Graduates
Committee’s work in context. The HBS global community includes more than 25,000 alumni who have completed residential Comprehensive General Management or Owner/President Management Executive Education programs. That’s an impressive number, View Details
- 01 Dec 2005
- News
Buy the Book
publishing industry today ships books to stores and waits for customers to purchase them. James Patterson represents the age of brands, in which a supplier builds a persistent demand and designs production... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace
- 12 Feb 2016
- News
Creating Common Ground in Communities of Conflict
helped create tens of thousands of products representing more than 150 countries. The designers share in the revenues and the company offers literacy programming to its manufacturers. “For me, what I wanted... View Details
Keywords: Jill Radsken
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive... View Details
- 03 Sep 2014
- What Do You Think?
Who Should Choose Your Boss?
conclude that business leadership would be wise to push past pride and the false sense of self importance, and include within the decision making process those in the enterprise who know the actual nuts and bolts of the business." Several respondents described... View Details
- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
HBS runs a Dedicated Interview Period for internship hiring. This week students do not have class and can dedicate time to interviewing. Over 100 companies come to Boston to conduct these interviews held at the DoubleTree Hotel. E – EC. EC stands for Elective... View Details