Filter Results:
(6,027)
Show Results For
- All HBS Web
(6,027)
- People (9)
- News (1,054)
- Research (4,397)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,261)
Show Results For
- All HBS Web
(6,027)
- People (9)
- News (1,054)
- Research (4,397)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,261)
- 14 Oct 2015
- HBS Seminar
Scott Stern, Professor, MIT Sloan School of Management
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- August 2013
- Teaching Note
Atento: Managing the Employee Lifecycle in Brazil
By: F. Asis Martinez-Jerez, Pablo Casas-Arce and Christopher D. Ittner
- 13 Oct 2020
- News
The Post-Pandemic Rules of Talent Management
- 01 Mar 2022
- News
Effective Employee Development Starts with Managers
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
cycle(s) and get ahead of the curve. They understand the family's cash needs, now and in the future, along with its true strengths and weaknesses. They want to educate themselves about the differences between families with operating businesses and post-liquidity... View Details
- March 2009
- Case
The Home Depot: Leadership in Crisis Management
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Examines the challenges The Home Depot faced in the aftermath of natural disasters such as Hurricanes Katrina, Rita, and Andrew. By providing 40,000 to 50,000 items sold by knowledgeable associates, The Home Depot became a destination place for customers in need of... View Details
Keywords: Disruption; Customer Focus and Relationships; Leadership; Crisis Management; Logistics; Natural Disasters; Retail Industry
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "The Home Depot: Leadership in Crisis Management." Harvard Business School Case 309-055, March 2009.
- June 2011
- Teaching Note
Freddie Mac: Managing in Conservatorship (TN)
By: Robert Steven Kaplan
Teaching Note for 411048. View Details
- 17 May 2022
- News
3 Strategies for Managing an Understaffed Team
- Web
Law, Management and Entrepreneurship - Course Catalog
HBS Course Catalog Law, Management and Entrepreneurship Course Number 1540 Senior Lecturer John Batter Fall; Q1Q2; 3.0 credits Exam Senior Lecturer John Batter Spring; Q3Q4; 3.0 credits Exam Career Focus: Every MBA should understand how... View Details
- 27 Nov 2020
- News
Managing Someone Whose Life Has Been Upended
- June 2010 (Revised October 2014)
- Teaching Note
Enterprise Risk Management at Hydro One (A)
By: Anette Mikes
Teaching Note for 109-001 View Details
- 2016
- Working Paper
Signaling without Certification: The Critical Role of Civil Society Scrutiny
By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel
In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details
Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation
Kayser, Susan A., John W. Maxwell, and Michael W. Toffel. "Signaling without Certification: The Critical Role of Civil Society Scrutiny." Harvard Business School Working Paper, No. 15-009, August 2014. (Revised July 2016.)
- Article
A Blueprint for Pharmacy Benefits Managers to Increase Value
By: William Shrank, Michael E. Porter, Sachin H. Jain and Niteesh K. Choudhary
Pharmacy benefits managers (PBMs) have a unique opportunity to promote public health and generate value in the healthcare system. However, PBMs are largely evaluated on their ability to control costs rather than improve health. PBMs should be evaluated along three... View Details
Keywords: Opportunities; Health; System; Cost Management; Partners and Partnerships; Motivation and Incentives; Value; Innovation and Invention; Performance Effectiveness; Health Industry; Pharmaceutical Industry
Shrank, William, Michael E. Porter, Sachin H. Jain, and Niteesh K. Choudhary. "A Blueprint for Pharmacy Benefits Managers to Increase Value." American Journal of Managed Care 15, no. 2 (February 2009).
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
- January 2022 (Revised August 2022)
- Case
Hello Heart: The Next Generation of Chronic Disease Management Apps
By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details
Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
- March 2009
- Article
Earnings Management and Corporate Tax Shelters, and Book-Tax Alignment
By: Mihir Desai and Dhammika Dharmapala
This paper reviews recent evidence analyzing the link between earnings management and corporate tax avoidance and considers the implications for how policymakers should evaluate the financial reporting environment facing firms. A real-world tax shelter is dissected to... View Details
Desai, Mihir, and Dhammika Dharmapala. "Earnings Management and Corporate Tax Shelters, and Book-Tax Alignment." National Tax Journal 62, no. 1 (March 2009): 169–186.
- 2009
- Chapter
R&D Project Selection and Portfolio Management: A Review of the Past, a Description of the Present, and a Sketch of the Future
By: D. Brunner, L. Fleming, A. MacCormack and D. Zinner
Brunner, D., L. Fleming, A. MacCormack, and D. Zinner. "R&D Project Selection and Portfolio Management: A Review of the Past, a Description of the Present, and a Sketch of the Future." In The Handbook of Technology and Innovation Management. Edited by Scott Shane. Blackwell Publishing, 2009.
- October 2009 (Revised November 2016)
- Case
Generation Health: A Pioneer in Genetics Benefit Management (A)
By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon
Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these... View Details
Keywords: Business Startups; Entrepreneurship; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Partners and Partnerships; Genetics; Health Industry; Insurance Industry
Higgins, Robert F., Jeffrey D. Marrazzo, and Rachel Gordon. "Generation Health: A Pioneer in Genetics Benefit Management (A)." Harvard Business School Case 810-007, October 2009. (Revised November 2016.)
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
and organizations, strategic planning, and operations management as we have come to know them. Professor Christopher Bartlett is faculty chair of the Program for Global Leadership. Executive Education recently invited him to discuss his... View Details
Keywords: by Staff