Publications

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details

Keywords: by Carmen Nobel; Consumer Products

28 Aug 2015
Blog Post

What is the HBS Health Care Initiative?

Care Initiative (HCI) at HBS was founded to bring together the people, ideas, and resources that yield new innovative models for health care practice. The HCI connects MBA students, alumni, faculty, staff... View Details

August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan

2018
Book

Horngren's Cost Accounting: A Managerial Emphasis

By: Srikant M. Datar and Madhav Rajan

Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for... View Details

Keywords: Cost Accounting; Management

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

Rebecca Henderson is one of 25 University Professors at Harvard, a research fellow at the National Bureau of Economic Research and a fellow of both the British Academy and of the American Academy of Arts and Sciences. She also has more than twenty-five years of... View Details

Keywords: energy; information technology industry

December 2001
Case

iSteelAsia-2001

By: F. Warren McFarlan and Iris T. Li

Presents a follow-up one year later. Shows how this online steel distributor has now reached breakeven. Focuses on the new challenges for the future. View Details

Keywords: Management Analysis, Tools, and Techniques; Economy; Goods and Commodities; Cross-Cultural and Cross-Border Issues; Information; Knowledge Use and Leverage; Problems and Challenges; Steel Industry; China; United States

02 Apr 2010
What Do You Think?

Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?

Summing Up Are there too many "hostages" in the work force? Before turning to responses to this month's column, let me note that this marks the tenth anniversary of "What Do You Think?" I want to thank all of you for... View Details

Keywords: by Jim Heskett

12 May 2016
News

What Ernest Shackleton has in common with Jeff Bezos and Elon Musk

31 Dec 2019
News

Math Geeks Were In Their Glory in the 2010s

2014
Book

Cost Accounting: A Managerial Emphasis

By: Charles T. Horngren, Srikant M. Datar and Madhav Rajan

Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different... View Details

Keywords: Cost Accounting; Management

April 2020 (Revised October 2021)
Case

SpaceX, Economies of Scale, and a Revolution in Space Access

By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang

From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make... View Details

Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry

TeachingInterests

Exec Ed: Real Estate Executive Seminar: Capital, Partnerships, and Portfolios

By: John D. Macomber

With both a quest for yield and new opportunities emerging across the real estate supply chain, business leaders must have the financial capabilities, analytical tools, and strategic skills to ensure the long-term profitability of their development projects and... View Details

24 May 2013
News

'What You're Really Meant To Do'

20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

Editor's note: According to the authors of The Handbook for Teaching Leadership, Scott A. Snook, Nitin Nohria, and Rakesh Khurana, we have reached a crossroads in leadership education. Many experiments,... View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

2025
Working Paper

Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna

This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details

Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India

2017
Article

The Energizing Nature of Work Engagement: Toward a New Need-Based Theory of Work Motivation

By: Paul Green, Eli Finkel, Grainne Fitzsimons and Francesca Gino

We present theory suggesting that experiences at work that meet employees’ expectations of need fulfillment drive work engagement. Employees have needs (e.g., a desire to be authentic) and they also have expectations for how their job or their organization will fulfill... View Details

Keywords: Needs; Motivation; Work Engagement; Disengagement; Authenticity; Self-Expression; Employees; Motivation and Incentives; Behavior; Human Needs

Find at Harvard

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment