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- All HBS Web (1,144)
- Faculty Publications (344)
- April 2012
- Case
Introducing iSnack 2.0: The New Vegemite
By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry
Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
- June 2017
- Article
When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology
By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can... View Details
Keywords: Ritual; Intergroup Dynamics; Intergroup Bias; Neural Reward Processing; Open Data; Open Materials; Preregistered; Groups and Teams; Behavior; Prejudice and Bias; Cooperation
Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750.
- 27 Jan 2023
- Op-Ed
Have We Lost Sight of Integrity?
means “telling the truth.” Santos has since admitted the lies he told during his campaign but has repeatedly refused to take accountability for his actions, referring to them as merely “embellishments” of his resume. Integrity is not the absence of lying. To solve... View Details
Keywords: by Bill George
- 29 Jan 2018
- Book
How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster
possible.” Duncan brought experience with long space ights to help solve concerns related to the miners’ physical and psychological survival in their small quarters. NASA engineers played a crucial role in the design of the escape capsule... View Details
- 06 Sep 2011
- Research & Ideas
Cheese Moving: Effecting Change Rather Than Accepting It
hard time dealing with big (or even small) changes in life, WMMC is a compelling read. The book is a useful reminder that we need to accept that change happens, that it may be beyond our control, and that we View Details
Keywords: by Carmen Nobel
- May–June 2019
- Article
U-Shaped Conformity in Online Social Networks
By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
- June 2010
- Article
Leadership Competencies for Implementing Planned Organizational Change
By: Julie Battilana, Mattia Gilmartin, Anne-Claire Pache, Metin Sengul and Jeffrey A. Alexander
This paper bridges the leadership and organizational change literatures by exploring the relationship between managers' leadership competencies (namely, their effectiveness at person-oriented and task-oriented behaviors) and the likelihood that they will emphasize the... View Details
Keywords: Leadership; Competency and Skills; Organizational Change and Adaptation; Planning; Relationships; Business Processes; Projects; Theory; Change; Behavior; Health Industry; United Kingdom
Battilana, Julie, Mattia Gilmartin, Anne-Claire Pache, Metin Sengul, and Jeffrey A. Alexander. "Leadership Competencies for Implementing Planned Organizational Change." Leadership Quarterly 21, no. 3 (June 2010).
- September 2006 (Revised February 2007)
- Case
Friendster (A)
By: Mikolaj Jan Piskorski and Carin-Isabel Knoop
In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details
Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry
Piskorski, Mikolaj Jan, and Carin-Isabel Knoop. "Friendster (A)." Harvard Business School Case 707-409, September 2006. (Revised February 2007.)
- August 2019
- Case
Humanistic Capitalism at Brunello Cucinelli
By: Francesca Gino and Gary Pisano
This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details
Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy
Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
generics like ibuprofen. A middle-aged man needs heart medication to avoid another attack. He’s more likely to take his pills regularly if his plan doesn’t have a copay for the prescription. Yet, even with a copay, he’s arguably much... View Details
- 17 Apr 2019
- Research & Ideas
How Managers Stifle Creativity
you don’t need to be a coding genius in a dorm room to birth a breakthrough, says Harvard Business School Professor Teresa M. Amabile, who has studied the interplay between creativity, productivity, and innovation for more than four... View Details
Keywords: by Danielle Kost
- June 2009 (Revised April 2019)
- Case
Crosley
By: Tom Nicholas and David Chen
In October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow... View Details
Keywords: Information Technology; History; Production; National Security; Organizational Structure; Corporate Strategy; Research and Development; Product Development; Business and Government Relations; Creativity; Innovation and Invention; Ohio
Nicholas, Tom, and David Chen. "Crosley." Harvard Business School Case 809-160, June 2009. (Revised April 2019.)
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
"shameful," especially for companies in need of federal bailouts. Such pay, he said, is "exactly the kind of disregard for the costs and consequences of their actions that brought about this crisis—a culture of narrow... View Details
Keywords: by Roger Thompson
- 15 Sep 2022
- Research & Ideas
Looking For a Job? Some LinkedIn Connections Matter More Than Others
floor interacting with people every single day,” says Bojinov. “You really need to focus on getting yourself exposed to novel information.” Lessons for job seekers and recruiters The study demonstrates the usefulness of cultivating a... View Details
Keywords: by Michael Blanding
- 20 Jul 2011
- Research & Ideas
Five Discovery Skills that Distinguish Great Innovators
"Why does a computer need a fan?" They love to ask, "If we tried this, what would happen?" Innovators, like Jobs, ask questions to understand how things really are today, why they are that way, and how they might be changed or disrupted.... View Details
- Article
Bargaining with Imperfect Enforcement
By: Lucy White and Mark Williams
The game-theoretic bargaining literature insists on non-cooperative bargaining procedure but allows 'cooperative' implementation of agreements. The effect of this is to allow free-reign of bargaining power with no check upon it. In reality, courts cannot... View Details
Keywords: Agreements and Arrangements; Body of Literature; Contracts; Motivation and Incentives; Code Law; Game Theory
White, Lucy, and Mark Williams. "Bargaining with Imperfect Enforcement." RAND Journal of Economics 40, no. 2 (Summer 2009).
- February 2011 (Revised June 2011)
- Case
Stock Reform of Shenzhen Development Bank
By: Li Jin, Li Liao, Aldo Sesia and Jianyi Wu
Shenzhen Development Bank, China's first publicly traded company, was undergoing the non-tradable share reform. Its current controlling shareholder, private equity firm Newbridge Capital LLC, needs to negotiate with its diverse minority shareholders to find a... View Details
Keywords: Capital; Private Equity; Investment; Corporate Governance; Managerial Roles; Emerging Markets; Negotiation; Business and Shareholder Relations; Conflict of Interests; Banking Industry; China
Jin, Li, Li Liao, Aldo Sesia, and Jianyi Wu. "Stock Reform of Shenzhen Development Bank." Harvard Business School Case 211-080, February 2011. (Revised June 2011.)
- 2024
- Working Paper
Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance
By: Ramana Nanda
At the heart of entrepreneurial finance lies a persuasion challenge: regardless of
the strength of an entrepreneur’s belief in the potential of their idea, they typically
need to convince investors to provide the financial capital required for its... View Details
Keywords: Entrepreneurial Finance; Business Startups; Communication Intention and Meaning; Prejudice and Bias
Nanda, Ramana. "Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance." Harvard Business School Working Paper, No. 25-020, October 2024.
- 03 Jun 2002
- Research & Ideas
How to Succeed With Your New Boss
the resources you need. In conjunction with establishing goals, begin to negotiate for the key resources—people, funding, and knowledge—you need to succeed. Don't commit to goals without getting corresponding commitments on resources.... View Details
Keywords: by Michael Watkins
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
pants,' " Norton says. "And it keeps going on until finally someone comes out and asks, 'Oh, is he Asian?'" Norton and several colleagues documented this phenomenon in a study that they described in an article for the journal View Details
Keywords: by Carmen Nobel