Publications

August 1993
Supplement

Japan Confronts an Interdependent World, Supplement

By: George C. Lodge

Provides an update. View Details

Keywords: Japan; United States

January 2023 (Revised February 2025)
Module Note

LCA Module Overview: Customers

By: Nien-hê Hsieh

This note provides an overview of key questions, themes, and concepts to be covered in the module and provides a brief description of each case and how it relates to these questions, themes, and concepts. View Details

2007
Text Book

Business Analysis and Valuation: Using Financial Statements

By: Paul M. Healy and Krishna G. Palepu

Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for... View Details

Keywords: Valuation; Framework; Decision Choices and Conditions; Financial Statements

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June 2019 (Revised February 2020)
Supplement

Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (B)

By: Tsedal Neeley, Paul Leonardi and Michael Norris

Supplements the (A) case, HBS No. 419-066, and provides information about what happened after the (A) case ends. View Details

Keywords: Agile; Values; Vision; Corporate Culture; Leadership; Transformation; Organizational Culture; Values and Beliefs; Digital Transformation; Technology Industry; United States; California

June 2016 (Revised May 2017)
Case

A Note on Activist Investors and the Tech Sector

By: David B. Yoffie and Eric Baldwin

This short note provides background and data on the growing role of corporate activists, especially in high-technology industries. View Details

Keywords: Governance; Activist Investors; Strategy; Investment Activism; Financial Services Industry; Technology Industry

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

Finding and nurturing future leadership talent is a primary concern for most organizations. How can they identify top people, train them, and—here's the catch—retain them? And do so in the face of ever-increasing global challenges? Harvard Business School professors W.... View Details

Keywords: by Martha Lagace

November 2009 (Revised December 2009)
Case

DaChan Food (Asia) in China

By: Ray A. Goldberg and David Lane

DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details

Keywords: Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China

January 2000 (Revised June 2001)
Background Note

Seven Rules for New Leaders

Provides guidelines for how to successfully enter a new senior management position. Identifies key traps into which new leaders fall and provides a framework for organizing to succeed in the first few months on the job. View Details

Keywords: Leadership; Management Teams

Summer 2024
Article

The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms

By: Hanna Halaburda, Jeffrey Prince, D. Daniel Sokol and Feng Zhu

In this essay, we identify several themes of the digital business transformation, with a particular focus on the economy-wide impacts of artificial intelligence and digital platforms. In doing so, we highlight specific industries, beyond just the high-profile “Big... View Details

Keywords: Digital Transformation; Digital Platforms; AI and Machine Learning

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July 2022
Teaching Note

TraceTogether

By: Mitchell Weiss and Sarah Mehta

This Note provides guidance for teaching "TraceTogether," HBS Case No. 820-111. View Details

Keywords: Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Mobile and Wireless Technology; Technology Adoption; Health Industry; Public Administration Industry; Singapore

April 1988 (Revised September 1989)
Case

Tektronix: Portable Instruments Division (C)

Provides the rationale behind the design of the new cost system. View Details

Keywords: Cost Accounting; Production; Management Systems; Manufacturing Industry

March 1997 (Revised April 2001)
Supplement

Microsoft in the People's Republic of China: 1998 Update

By: Tarun Khanna and Danielle J. Melito

Provides an update to Microsoft in the People's Republic of China--1993. View Details

Keywords: Applications and Software; Globalized Markets and Industries; Information Technology Industry; China

January 2019 (Revised October 2020)
Technical Note

Brand Storytelling

By: Jill Avery

Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details

Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry

March 2022
Teaching Note

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta

This teaching note provides guidance for instructors teaching “Digital Manufacturing at Amgen,” case no. 621-008. View Details

February 2014
Background Note

“When I look back…” Reflections of Bernard Madoff

By: Eugene F. Soltes and Sara Hess

This background note for instructors provides details of Bernard Madoff's career and the classroom recording. View Details

Keywords: Ponzi Scheme; Crime and Corruption; Personal Development and Career; Finance; United States

January 1996
Background Note

Brand Valuation Methodology: A Simple Example

By: Alvin J. Silk

Provides a simple illustration of a methodology for making a financial evaluation of a brand. View Details

Keywords: Finance; Brands and Branding; Valuation

December 2019
Case

The Business of Pain: Johnson & Johnson and the Promise of Opioids

By: Erik Snowberg, Trevor Fetter and Amy W. Schulman

This case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson’s (J&J) subsidiary Janssen has to decide whether or... View Details

Keywords: Opioids; Addiction; Stakeholder Capitalism; Business and Stakeholder Relations; Product Launch; Decision Making; Ethics; Social Issues; Pharmaceutical Industry

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry