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- Faculty Publications (78)
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- All HBS Web (461)
- Faculty Publications (78)
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the company licenses the... View Details
Keywords: Susan Young
- 01 Jun 2010
- News
$how Me the Money
actors. “The richest countries are the biggest promoters of lawlessness in international trade and finance,” Baker writes in his 2005 book, Capitalism’s Achilles Heel. “In a process that parades as agreeable enterprise illegal money... View Details
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
additional 60,000 rural villages. By relying exclusively on low-income women as their frontline sales force, it also provided a significant source of income to a traditionally marginalized group. Q: What are some of challenges that... View Details
Keywords: by Sean Silverthorne
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
about 22,000 employees and made about 4.5 billion Swiss Francs (or $4.589 billion USD) in sales in 2015, managed 1.5 million tools under fleet management contracts in 40 countries, resulting in a contract value of more than 1.2 billion... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
listed a pair of women's sandals on Flipkart's website at 799 Indian rupees ( ) and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
Eventually there's an alternative economy of people who trust each other." The Village Promoter program, spearheaded by Masha, grew this way, eventually reaching about 58,000 small farmers. Overall, Notore's products and activities have... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
text, four HBS alumni demonstrate what they and their companies are specifically doing to promote sustainable development. Their efforts show how environmental strategies can both enhance productivity and help to ensure that the earth... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
firms headquartered in the United States have performed well since 1980 when compared to firms in Europe or Asia (measured both by sales and by numbers of new product introductions), this essay explores the interplay of regulation,... View Details
Keywords: Martha Lagace
- 28 Oct 2014
- First Look
First Look: October 28
to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and programs that View Details
Keywords: Carmen Nobel
- 01 Dec 1997
- News
Growing Together
excellence-becoming the best in the world; enhancing business-to-business networking and partnering; becoming world-ready, foreign-friendly, and globally linked; creating employability security and spreading workplace education; and View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 02 Aug 2016
- First Look
August 2, 2016
of CP Group This case describes the megafarm model launched by the CP Group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly eggs) in China while also promoting the... View Details
Keywords: Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for... View Details
Keywords: Martha Lagace
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
ideas and approaches that promote growth. Employees can become inspired with their understanding of how their organization creates value and intends to be a healthy, growing entity. For example, at Duke Children's Hospital Dr. Jon... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 21 Dec 2010
- First Look
First Look: December 21
PublicationsHas the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development? Authors:Lee Branstetter, C. Fritz Foley, and Kamal Saggi Publication:The WIPO Journal: Analysis and Debate... View Details
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
pirates means that Linux's installed base does not grow as much as it would have if piracy weren't there. The second type of pirates (those who in the absence of piracy would have bought Windows) reduces Windows' sales and profit. Thus,... View Details
- 01 Apr 1998
- News
World Class Learning
'96), was recently promoted to director of National Accounts with L'Oreal in Spain. "Prior to my MBA studies," says Baeza, a Swiss native, "I had been working in Switzerland for Nivea for four years as a group product manager in the... View Details
Keywords: Eileen K. McCluskey
- 14 Jan 2014
- First Look
First Look: January 14
and square," was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplify the shopping experience for... View Details
Keywords: Sean Silverthorne
- 10 Apr 2012
- First Look
First Look: April 10
market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details
Keywords: Carmen Nobel
- 01 Feb 1997
- News
Doing It Your Way
management for individuals. Startups that reward the entrepreneur's ability to "hustle," such as those involving business-to-business selling, are also better bets. "If you want to sell a mass-market product, you won't be able to personally have View Details