Publications

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

31 Jul 2014
Blog Post

Launch Your 1st Year Recruiting Efforts at Company Information Day

Company Information Day is the first day organizations are able to present on-campus to 1st year students. Students do not have class on Company Information Day which maximizes your attendance numbers. It is a great way to introduce your recruiting structure, View Details

Research Summary

Innovation and Development in the Household Financial Sector

This research examines the sources of long-run innovations in consumer financial services. The topics of research include the changing background and motives of the founders of new firms, the role of policy in promoting innovation and/or stability, and the impact of... View Details

TeachingInterests

Harnessing Employee Talent: The Diversity Advantage

This course offers a comprehensive examination of diversity, equity, inclusion, and belonging (DEIB) within organizational contexts, focusing on practical strategies for fostering inclusive environments and driving positive change. Furthermore, this course... View Details

April 2010
Article

Managed Globalization: Doctrine, Practice, and Promise

By: Rawi Abdelal and Sophie Meunier

Two alternate visions for shaping and explaining the governance of economic globalization have been in competition for the past 20 years: an ad hoc, laissez-faire vision promoted by the United States versus a managed vision relying on multilateral rules and... View Details

Keywords: Financial Crisis; Trade; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Competition; European Union; United States

April 1997
Case

Romeo Engine Plant (Abridged)

By: Robert S. Kaplan and Amy P. Hutton

A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details

Keywords: Cost Accounting; Cost Management; Groups and Teams; Employees; Performance Improvement; Auto Industry

August 1984 (Revised October 1994)
Case

Suave

By: Mark S. Albion

Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details

Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry

16 Jan 2019
News

How to Make Any Business Trip Less Boring

Clubs

LatAm Club

06 Sep 2011
News

Where the Jobs Aren't

September 1990 (Revised November 1994)
Case

Kao Corp.

By: John A. Quelch

As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details

Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan

24 Oct 2016
News

Meet the Billionaires of Thailand's Red Bull Fortune

September 2021
Article

Gender Stereotypes in Deliberation and Team Decisions

By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov

We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are... View Details

Keywords: Gender Differences; Stereotypes; Teams; Economic Experiments; Gender; Prejudice and Bias; Groups and Teams; Perception

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February 2020 (Revised February 2022)
Case

Sustainable Product Management at Solvay

By: George Serafeim, Vincent Dessain and Mette Fuglsang Hjortshoej

In November 2019, Ilham Kadri, CEO of Solvay, a Belgian specialty chemicals and advanced materials group, with annual revenues of more than €10 billion in 2018, announced the group’s mid-term strategy, eight months after she took the helm as Solvay’s 11th CEO. The case... View Details

Keywords: Sustainability; Sustainable Business And Innovation; Sustainability Management; Sustainable Development; Management Accounting; Innovation; Carbon Emissions; Sustainability Reporting; Sustainability Targets; Target-setting; Product; Management; Transformation; Growth and Development Strategy; Climate Change; Environmental Sustainability; Chemical Industry; Europe; Belgium

Mattias Fibiger is the Poronui Associate Professor of Business Administration in the Business, Government, and International Economy (BGIE) Unit. A historian by training, he conducts research on Asia's twentieth century. He teaches in the Business, Government, and... View Details

May 1975 (Revised May 1982)
Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details

Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States

June 2023
Teaching Note

NIO: A Chinese EV Company’s Global Strategy

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 322-106. Through this case, students will discuss the impacts of government policy on promoting a new industry, how a company with Chinese roots becomes a truly global company, and the paths forward for Chinese businesses in the face of... View Details

Keywords: Global Strategy; Policy; China

January 2006 (Revised June 2008)
Case

Lehman Brothers (A): Rise of the Equity Research Department

By: Ashish Nanda, Boris Groysberg and Lauren Prusiner

Under Jack Rivkin's leadership, Shearson Lehman's research department rose from relative obscurity to the highest ranking research department on Wall Street within three years. When Rivkin is promoted to head of equity, he wonders how to succeed in his new position. A... View Details

Keywords: Talent and Talent Management; Leadership; Service Operations; Organizational Culture; Research; Alignment