Publications

July 1992
Teaching Note

Quantum Corporation--Business and Product Teams TN

By: Steven C. Wheelwright

Teaching Note for (9-692-023). View Details

Keywords: Consumer Products Industry

13 Mar 2017
News

Hiding Products From Customers May Ultimately Boost Sales

March 1993 (Revised July 1994)
Case

Gerber Products Company: Investing in the New Poland

By: Debora L. Spar

Examines Gerber Products Co.'s evaluation of Alima S.A., one of Poland's largest food processing plants, as a potential overseas investment in 1991. Factors that influenced Gerber's decision are discussed in detail: property rights, taxation issues, and Poland's... View Details

Keywords: Foreign Direct Investment; Food and Beverage Industry; Poland

January 2004
Article

Managing Price Expectations through Product Overlap

By: John T. Gourville and Youngme Moon

Keywords: Management; Price; Product

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2002
Book

Production Systems: Handbook of Operations Management

By: L. Gaio, Francesca Gino and E. Zaninotto

Keywords: Production; System; Books; Operations; Management

04 May 2021
Working Paper Summaries

Accounting for Product Impact in the Telecommunications Industry

Keywords: by George Serafeim and Katie Trinh; Telecommunications

February 2017 (Revised August 2018)
Case

Sarah Powers at Automated Precision Products

By: Jeffrey T. Polzer, Michael Norris, Julia Kelley and Kristina Tobio

In 2017, Sarah Powers, VP of Sales at an automation hardware firm, is trying to understand why some members of her sales team have been underperforming. She is tasked with analyzing her firm’s email and calendar data to try to find relationships between communications... View Details

Keywords: People Analytics; Sales Attainment; Communication Networks; Data; Human Resources; Business Processes; Sales; Communication; Analytics and Data Science; Analysis; Industrial Products Industry; Industrial Products Industry; United States

February 2012 (Revised March 2012)
Module Note

Drivers of Productivity and Global Competitiveness

By: Diego Comin

Keywords: Trade; Performance Productivity; Global Range

13 Dec 2022
Video

Santa Claus Debates Whether to Outsource Toy Production

26 Oct 2016
Blog Post

From Product Development to Business School

to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details

June 1984 (Revised February 1988)
Teaching Note

Hoover: Multinational Product Planning, Teaching Note

By: Benson P. Shapiro

Keywords: Product; Planning; Multinational Firms and Management

August 1976 (Revised April 1995)
Background Note

The Integration of Mass Production and Mass Distribution

Describes the sudden appearance of the large industrial enterprise in the 1880s. Reviews the three types of mass-production industries in which the new form came: those producing perishable products; those making low-priced semi-perishable products; and makers of... View Details

Keywords: Business History; Production; Manufacturing Industry

12 May 2021
Working Paper Summaries

Accounting for Product Impact in the Water Utilities Industry

Keywords: by George Serafeim and Katie Trinh

April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry

22 Oct 2014
News

Making products that change the world

As the CEO of Corning, Wendell Weeks (MBA 1987) is developing products that will have a positive impact on the world and leading the company to serve the local community. (Published October 2014) View Details

August 1, 2015
Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck

Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details

Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition