Publications

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

May 1983 (Revised November 1987)
Case

Technical Data Corp.: Business Plan

By: William A. Sahlman

Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details

Keywords: Business Plan

March 1982 (Revised September 1985)
Case

Sealed Air Corporation

By: Robert J. Dolan

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details

Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States

February 1982 (Revised August 1987)
Case

Hoover: Multinational Product Planning

By: Robert D. Buzzell and Benson P. Shapiro

Keywords: Product Marketing; Global Strategy; Multinational Firms and Management

Find at Harvard

December 1980 (Revised July 1991)
Case

Loctite Corp.: Industrial Products Group

By: John A. Quelch

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details

Keywords: Product Marketing; Industrial Products Industry; Industrial Products Industry

August 1979
Case

Capacity Planning and Facilities Choice, Course Module

By: Steven C. Wheelwright

Keywords: Production; Planning; Decision Making

Find at Harvard

May 1979 (Revised April 1987)
Case

Great Lakes Diversified Corp.: The Detroit Plant

By: W. Earl Sasser and David C. Rikert

Keywords: Buildings and Facilities; Planning; Production; Strategy; Michigan

Find at Harvard

1978
Article

An Incentive Compatible Planning Procedure for Public Good Production

By: Jerry R. Green and Jean-Jacques Laffont

It is only recently that economic theorists have faced the fact that the proposed allocation mechanisms in economies with public goods might have bad incentive properties. In this paper we introduce a new planning procedure such that truthful revelation of the marginal... View Details

Read Now

January 1978 (Revised February 1983)
Case

Polaroid-Kodak (B1)

By: Michael E. Porter

Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry

July 1976 (Revised April 1983)
Case

Corning Glass Works: The Electronic Products Division (A)

By: Michael Beer

Describes a division of Corning Glass Works that finds itself with deep financial and organizational problems. Severe conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. Provides sufficient... View Details

Keywords: Business Divisions; Change Management; Transformation; Employees; Working Conditions; Business or Company Management; Organizational Change and Adaptation