Product Features - Publications - Faculty & Research

01 Dec 2015
Blog Post

What is the HBS FIELD Program?

and decided on a children’s book series featuring real-life protagonists. The chance to converge on an idea, create a physical product or service, and then bring it to market (all in a semester!) is no easy... View Details

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

challenge to predict what would resonate with customers when dealing with such subjective, creative products – but that blend of art and science is also what made it so fun for me. Why did you decide to pursue an MBA? After college, I had... View Details

01 Sep 2006
What Do You Think?

Are We Ready for Self-Management?

specific task within a certain time frame." Self-management is perhaps an extreme case of what we have found, in our research, to be one of the features of high-performance work places that are most attractive to the people who work... View Details

Keywords: by James Heskett

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

maintaining a high level of exploration. Solutions improved most on rounds with social influence after a period of separation. We also show that storing subjects’ best solutions so that they could be reloaded and possibly modified in subsequent rounds—a ubiquitous... View Details

Keywords: Dina Gerdeman

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

Brian Kenny, Cold Call features Harvard Business School faculty discussing business cases they’ve written and the broad lessons they impart.) (Edited for length and clarity) Brian Kenny: Set this case up for us. What is this case about?... View Details

Keywords: by Brian Kenny; Fashion

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967. The ad featured a damsel in... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

04 Feb 2016
Blog Post

Meet the HBS Tech Club

and jointly hosted workshops is quite easy for student clubs around the city to do. We also have a Wednesday night speaker series featuring movers and shakers in tech, a variety of student treks to the Bay Area, New York, and parts of... View Details

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

their products and downplay risks, fearing that any negative sentiment might hurt demand. But research led by Ryan W. Buell, a professor in the HBS Technology and Operations Management Unit, and doctoral student MoonSoo Choi found that... View Details

Keywords: by Danielle Kost

01 Dec 2009
News

One Man Crime Wave

languages. To many writers, critics, and fans, “JDM” lives on as an underappreciated master, a born storyteller who served up riveting, best-selling adventure tales that feature penetrating social commentary and sharp insights into human... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

considered essential? How could employees’ safety be guaranteed? And, most recently, how can businesses preserve financial viability in the face of rapidly declining demand for products and services? The experiences we collected show... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

22 Feb 2022
News

New Urban Order

standardization has been a failure mode for innovation and productivity until recently,” he observes. Yang has spent much of his career in the cleantech industry and is founder and CEO of Liatris, an eco-friendly insulation startup. He... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

17 Aug 2010
First Look

First Look: August 17

data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and change the mix of marketing promotions (price discounts, View Details

Keywords: Martha Lagace

02 Aug 2016
First Look

August 2, 2016

the capital regulation of commercial banks? This paper builds a quantitative general equilibrium model with commercial banks and shadow banks to study the unintended consequences of capital requirements. A key feature of our model is... View Details

Keywords: Sean Silverthorne

01 Mar 2018
News

Every Trick in the Book

represents something quite different [from Amazon], something that’s anchored in the customer’s desire to connect, not just with a product but with a community,” Raffaelli says. That sense of “community”; a dogged attention to the... View Details

Keywords: April White

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

Facebook.” Dyl would “allow users to ‘upgrade’ to a premium paid version where amongst other features (advanced posting abilities, greater post visibility, etc.), ads are not shown and therefore private data is not shared.” Liel noted... View Details

Keywords: by James Heskett; Web Services; Information Technology

28 Aug 2012
First Look

First Look: August 28

The Brazil-USA Cotton Dispute and the Incremental Balancing of Interests Author: Arthur A. Daemmrich Publication: Trade, Law and Development (summer 2012) Abstract The World Trade Organization (WTO) features prominently in studies of... View Details