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- Faculty Publications (180)
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- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines how companies continue to... View Details
Keywords: by Martha Lagace
- 15 Apr 2014
- First Look
First Look: April 15
Publications August 2013 American Economic Review Private Equity, Jobs, and Productivity By: Davis, Steven J., John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner, and Javier Miranda Abstract—Private equity critics claim that... View Details
Keywords: Sean Silverthorne
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
period. Stock indexes can transform longstanding behavior via nonpecuniary channels. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53030 Machine Learning and Human Capital: Experimental Evidence on Productivity... View Details
Keywords: Dina Gerdeman
- 04 Jun 2001
- Research & Ideas
Why dot.coms Will Rise Again
McFarlan's high-spirited session, called "Global Internet and E-Commerce Strategies in the 21st Century," stressed the creative approaches four companies—Li & Fung, Cisco Systems, Charles Schwab & Co. Inc., and Merrill... View Details
Keywords: by Martha Lagace
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
economies where they are a novel phenomenon. Such entrepreneurs face more uncertainty than other entrepreneurs—they are embarking upon a new venture, in a new industry in economies that are emerging. The creative and founder-dependent... View Details
- 02 Sep 2002
- What Do You Think?
What Can Business Schools Do to Avoid Bad Apples?
disclosures hit the headlines. For this reason, it is perhaps a good time to solicit creative ideas about how leading business schools that mint a high proportion of senior executives in large organizations can identify and weed out... View Details
Keywords: by James Heskett
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
But this is a far cry from the PSF CEO, who lives and works among her "shareholders." She passes them in the hall, eats lunch with them, and has to guide them productively to accomplish her objectives. Even if they work in... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
entertainment in advertising. In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers rather than entertaining them.... View Details
- 30 Oct 2007
- First Look
First Look: October 30, 2007
pre-specified limit. Mr. Sattaiah, managing director of the BASIX's bank, considers a revised insurance policy for the coming season, weighing the costs and potential risks of expanding the product against the potential benefits. Purchase... View Details
Keywords: Sean Silverthorne
- 07 Nov 2006
- First Look
First Look: November 7, 2006
administrative, cultural, and corporate capital of the Ruhr, Germany's industrial heartland of smoke, coal, and steel. Art became a source of competitiveness. Through creative cooperative efforts, which we could call cluster activities... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
trials. As a result, this could change the types of products that can be profitably brought to market. To better understand the landscape of precision medicines, we use a comprehensive database of over 130,000 global clinical trials over... View Details
Keywords: Carmen Nobel
- 23 Jul 2001
- Research & Ideas
How Relationships are Building Biotech
Creativity (Oxford University Press) spells it all out. The Missing Link Higgins became interested in this missing link after watching a young biotech company go through two public offerings in the early 1990s. The observations she made... View Details
Keywords: by Martha Lagace & Mallory Stark
- 20 Jul 2010
- First Look
First Look: July 20
the role of bottlenecks and constraints in sparking innovations in business models by the creative entrepreneur. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810075-PDF-ENG Purchase this supplement... View Details
Keywords: Martha Lagace
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
products and services. The assignment required geographic and product-line expertise, a broad understanding of the industry, and a large dose of creative thinking. Blenko, who had been with Bain for 12... View Details
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
through the crowd to lesser-known microfinance borrowers in developing countries. Nanda puts most current crowdfunding platforms such as Kickstarter and Indiegogo in the equivalent of the donation or lending category. Kickstarter began as a way for View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
research as well as economic, organizational, and cross-disciplinary methodologies. The innovative process is broadly considered here, as well as the technologies that result from it, including business model innovation, service-level innovation, and View Details
Keywords: Sean Silverthorne
- 08 Jul 2015
- What Do You Think?
Do Americans Work Too Much and Think About Work Too Little?
activities on the job that are not perceived as work while "working" in ways that are non-productive. In short, we're not thinking creatively enough about work. Those are themes that recur in the comments to this month's column.... View Details
- 19 May 2009
- First Look
First Look: May 19, 2009
risk and uncertainty. Download the paper: http://www.hbs.edu/research/pdf/09-127.pdf It Is Okay for Artists to Make Money...No, Really, It's Okay Authors:Robert D. Austin and Lee Devin Abstract In this paper, we examine the apparent conflict between artistic and... View Details
Keywords: Martha Lagace
- 17 Dec 2013
- First Look
First Look: December 17
mind. Implications for mind perception, dehumanization, and intergroup relations are discussed. August 2013 Journal of Applied Psychology Rainmakers: Why Bad Weather Means Good Productivity By: Lee, Jooa Julia, Francesca Gino, and Bradley... View Details
Keywords: Carmen Nobel