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Show Results For
- All HBS Web (943)
- Faculty Publications (180)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
it was an advertising bro fest, but also a reflection of the cultural norms of the time. After all, the 1960s was the dawn of the golden age of advertising when agencies were evolving from product pitchers to storytellers. That first... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 25 Aug 2022
- News
Up on the Corner
capital providers and nonprofit loan funds, seek to expand economic opportunity in low-income communities by providing access to financial products and services. As Michael Pokorny, a senior director at the Reinvestment Fund, explains,... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Boston. Elberse is remaining mum on celebrities planning to attend the next session in order to protect their privacy. Participants sign up to learn strategies for launching creative products, managing talent, coping with advances in... View Details
- Research Summary
Leadership and Leadership Development: An Ontological Approach
This summarizes my research program over the last twelve years (with my co-investigators Werner Erhard, Steve Zaffron, and more recently Kari Granger) in which the objective has been to rigorously distinguish leader and leadership and to create a technology for... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 04 Mar 2014
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
employees to raise their creative game. But Eric Schmidt, CEO of Google, has a different approach, creating an organization that values and rewards innovation rather than attempting to create it with his bare hands. AG Lafley, P&G's... View Details
Keywords: Re: Multiple Faculty
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
development was evolutionary in nature. Companies first would release a low-functionality version of a product to selected customers at a very early stage of development. Thereafter work would proceed in an iterative fashion, with the... View Details
- Career Coach
Cathy Hutchinson
technology and entertainment/media sectors for the office. Cathy’s work experience includes roles in both the entertainment/media and technology industries and she’s available to work with students and alumni pursuing opportunities in those areas. Work Experience:... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
hour-long discussion driving around the city. Young Kapur had just joined the firm Ogilvy & Mather after a brief stint at Citibank, where he’d decided he needed a more creative career. His conversation with Ogilvy confirmed that he’d... View Details
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
products and services. Despite the importance of a good chin wag to creativity, however, research by Koning and Sharique Hasan, of Duke University’s Fuqua School of Business, shows that not all conversations are created equal. Depending... View Details
Keywords: by Michael Blanding
- Profile
Jeremy Andrus
of time. What are some of the challenges that come with conducting business on so many international fronts? Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for... View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
Summing Up Customer inputs to the product development process count, but in different ways and at different times, according to many responding to this month's column. As Alexander Gat put it, competing and pioneering View Details
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
drives. CB: Ultimately, though, the power of modularity does not lie simply in the creation of financial option value and the ensuing impact on competition. Modularity also helps simplify complex systems and divvy up complex tasks so that individuals and companies can... View Details
- Profile
Aline Camargo
& career path? One of my main goals coming to HBS was to identify a career that combines my passion for music and my business skills. During the MBA program, I took Entrepreneurship and Strategic Marketing courses for Creative... View Details
- 11 Dec 2014
- News
Fashion's Retail Revolution
department stores, but it was rare to find them in customer-facing positions, the fashion piece of the fashion retail business. To learn more about these seven HBS Alumni trendsetters, click on their photos below: Marjorie Yang Instilling View Details
- 19 Sep 2018
- Sharpening Your Skills
Say Again? Uncommon Advice for Common Business Problems
when their employees are naturally proactive. When a Competitor Abandons the Market, Should You Advance or Retreat? Companies pay close attention when a competitor drops out of the market. Too often, though, they come to the wrong conclusion. Hiding From Managers Can... View Details
Keywords: by Sean Silverthorne
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
shifting," she said. Panelist Rory Tahari, creative director and brand designer for Elie Tahari, Ltd.—and wife of designer Elie Tahari—said she saw a clear trend toward higher expectations from consumers in the fashion industry.... View Details
- March 2008 (Revised November 2012)
- Teaching Note
GE's Imagination Breakthroughs: The Evo Project (TN)
Teaching Note for [907048]. View Details
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
conflict, and trial and error to advantage. At Pixar, for example, the company was caught up short in 2008 in a clash over production schedules for the movie Up and the short film Cars Toons. Blindsided by news that Cars Toons was behind... View Details
Keywords: by Kim Girard