Product - Publications - Faculty & Research

June 2006
Teaching Note

April–June 1989
Article

How Far Should Global Products Go?

By: Louis T Wells Jr and Sushil Vachani

Keywords: Product

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April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry

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20 Sep 2010
News

Limits of Productivity Growth Bode Well for Jobs

26 Oct 2016
Blog Post

From Product Development to Business School

to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details

2019
Article

When Gender Diversity Makes Firms More Productive

By: Stephen Turban, Dan Wu and Letian Zhang

Does diversity make a company more productive? Many say yes—some researchers argue that gender diversity leads to more innovative thinking and signals to investors that a company is competently run. Others say no—conflicting research indicates that gender diversity can... View Details

Keywords: Gender; Diversity; Performance; Performance Productivity

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1990
Chapter

Cost of Product and Process Complexity

By: S. Datar, R. Banker, S. Kekre and T. Mukhopadhyay

Keywords: Complexity; Cost; Product Development; Business Processes

Citation

May 1989 (Revised June 1990)
Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details

Keywords: Marketing Strategy; Auto Industry

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January 2007 (Revised June 2010)
Teaching Note

Sonoco Products Company (TN) (A), (B), and (C), and Sonoco Products Company (A) (Abridged)

By: Boris Groysberg, David A. Thomas and David Lane

Keywords: Energy; Energy Industry

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2007
Chapter

Competitive Positioning Through New Product Development

By: Elie Ofek

Keywords: Product Development; Competitive Advantage

Citation

May 1992 (Revised June 1992)
Teaching Note

Health Stop: Production Process, Teaching Note

By: Regina E. Herzlinger

Keywords: Production; Health Industry

Citation

04 May 2021
Working Paper Summaries

Accounting for Product Impact in the Telecommunications Industry

Keywords: by George Serafeim and Katie Trinh; Telecommunications

August 1, 2015
Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck

Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details

Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition

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November 2000
Case

Hewlett-Packard's Home Products Division in Europe (1996-2000)

By: David J. Arnold and Carin-Isabel Knoop

By November 2000, Hewlett-Packard's Home Products Division (HPD) had been selling its Pavilion line of personal computers in Europe for almost five years. During that time, HPD had entered and exited Germany, struggled in France and the United Kingdom, and... View Details

Keywords: Competition; Information Infrastructure; Transformation; Performance Evaluation; Computer Industry; France; Germany; United Kingdom

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spring 1988
Article

Product Market Competition and Managerial Slack

By: David S. Scharfstein

Keywords: Product; Markets; Competition; Management

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November 2003 (Revised April 2004)
Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville

Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details

Keywords: Product Launch; Consumer Behavior; Social Psychology

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