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Show Results For
- All HBS Web (1,216)
- Faculty Publications (344)
- March 2011 (Revised August 2012)
- Case
Groupon
By: Sunil Gupta, Ray Weaver and Dharmishta Rood
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation
Gupta, Sunil, Ray Weaver, and Dharmishta Rood. "Groupon." Harvard Business School Case 511-094, March 2011. (Revised August 2012.)
- 17 May 2011
- First Look
First Look: May 17
and Matthew C. Weinzierl Abstract This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in... View Details
Keywords: Sean Silverthorne
- 17 Aug 2023
- Research & Ideas
‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto
between crypto tokens and other assets has increased over time, Di Maggio found indications that household investors still saw crypto as a hedge against price increases. Many in the investment community have argued that cryptocurrencies,... View Details
Keywords: by Ben Rand
- 07 Apr 2009
- First Look
First Look: April 7, 2009
Strategic Leadership Development. The mission of the CDC is to improve the capabilities of clients' in-house legal departments, such as by making them better partners with the business units and improving their leadership skills. The CDC has adopted an innovative View Details
Keywords: Martha Lagace
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
its stores. But, obviously, it didn't make money from movies sitting on the shelves; it was only when a customer rented a movie that Blockbuster made anything. It therefore needed to get the customer to... View Details
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
fact, they can just as easily lose great customers in the process. “There is such a thing as a poorly thought-out subscription model,” says Ofek, the Malcolm P. McNair Professor of Marketing at HBS. “You have to be careful in terms of... View Details
- Web
Strategic Positioning - Institute For Strategy And Competitiveness
of two things: a premium price or lower costs for the company. Achieving Superior Performance Within an Industry It’s possible to compete on low cost and be differentiated at the same time—but companies that try to be all things to all... View Details
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details
- Web
Hiring Organizations
Hydration Curio Digital Therapeutics Inc. Custom Truck One Source Cyprium Partners D D. E. Shaw Group, The Danone Databricks Datadog David Protein DaVita DC Advisory De Soi Decarbonization Partners DECKED Deloitte Delta Air Lines Diageo... View Details
- Web
Marketing - Faculty & Research
Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
our economic analysis.” Crafting a careful communications strategy Stack and his colleagues fully expected a backlash from angry customers and gun-rights groups, such as the National Rifle Association, and they were additionally concerned... View Details
Keywords: by Jay Fitzgerald
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
the core of the near-miraculous turnaround Joly spearheaded at the company during the 2010s. Joly stepped in as CEO of Best Buy in 2012, just after its quarterly profits plummeted by 91 percent and its stock price hit a nine-year low.... View Details
- 08 Apr 2014
- First Look
First Look: April 8
August 2013 MIT Sloan Management Review The High Price of Customer Satisfaction By: Keiningham, Timothy, Sunil Gupta, Lerzan Aksoy, and Alexander Buoye Abstract—Managers often assume that improving View Details
Keywords: Sean Silverthorne
- May 2024
- Supplement
gWorks (B)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
Ruback, Richard S., and Royce Yudkoff. "gWorks (B)." Harvard Business School Multimedia/Video Supplement 224-722, May 2024.
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
Competition Corrupts Business Practices, suggests that many organizations in highly competitive markets are likely to bend the rules if doing so will keep their customers from leaving for a rival firm. "Competition is generally... View Details
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
Grocery bills may be ridiculously high these days, but supply chain problems, energy costs, and inflation aren’t the only factors to blame. New research suggests that companies are raising prices simply because they can. In 2021, US... View Details
Keywords: by Rachel Layne
- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
subscription without usage limits as we are used to today. Usage pricing is going to be much more important. A second distinction is that a significant portion of the core technology is open source, and a lot of the data being used to... View Details
- Web
South Asia - Global
pricing structure, TagHive enhanced its software with artificial intelligence and expanded its customer support team and their responsibilities to subscription fee customers. By December 2024, TagHive was... View Details
- 24 May 2011
- First Look
First Look: May 24
in terms of price and cutting edge products. Should they outsource some of their production to Eastern Europe? Market their products to new customers like non-governmental organizations? Diversify into new... View Details
Keywords: Sean Silverthorne