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  • All HBS Web  (1,154)
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    • News  (143)
    • Research  (888)
    • Events  (4)
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  • March 2025
  • Article

Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management 34, no. 3 (March 2025): 457–474.
  • 09 Dec 2013
  • Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

conflict," says Chua. "The key word here is 'ambient,' looking at the effect that cultural conflicts can have on an observer. That flows more through the perceptions we have about other cultures." The effect of indirect conflict happens... View Details
Keywords: by Michael Blanding
  • Research Summary

Overview of Research

My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details

  • 16 Dec 2019
  • Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

percent in 2015. Yet nearly one-third of Indian housewives express the desire to work. How do governments go about changing perceptions of women in the workforce when it’s in their economic interest to do so? A recent working paper by... View Details
Keywords: by Julia Hanna
  • 5 Sep 2013
  • Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Keywords: Food; Product Marketing; Food and Beverage Industry
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Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
  • 26 Mar 2018
  • Research & Ideas

To Motivate Employees, Give an Unexpected Bonus (or Penalty)

we try and find other reasons to explain it,” Gallani says. Which rewards motivate workers? In a new working paper written with doctoral student Wei Cai, Subjectivity in Tournaments: Implicit Rewards and Penalties in Subsequent Performance, she finds that those View Details
Keywords: by Michael Blanding; Manufacturing
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

Thanks (or no thanks) to social media, brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns. These days, consumers are in command. With an angry tweet, a happy... View Details
Keywords: by Carmen Nobel; Advertising
  • 01 Mar 2021
  • Research & Ideas

How Systemic Racism Can Threaten National Security

a US naval base in Honolulu’s Pearl Harbor. The devastating strike marked an immediate change in American public perception of the war—the US was under attack. During the seven weeks before December 7, 1941, both white and Black volunteer... View Details
Keywords: by Rachel Layne
  • 2010
  • Working Paper

Being a Leader and the Effective Exercise of Leadership: An Ontological Model (PDF File of PowerPoint Slides)

By: Werner Erhard, Michael C. Jensen and Kari Granger

This presentation is based on our research program over the last seven years in which our objective has been to rigorously distinguish leader and leadership and to create a technology for providing access to being a leader and exercising leadership effectively (in... View Details

Keywords: Curriculum and Courses; Innovation and Invention; Leadership Development; Goals and Objectives; Research and Development; Attitudes; Perception; Technology; United States
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Erhard, Werner, Michael C. Jensen, and Kari Granger. "Being a Leader and the Effective Exercise of Leadership: An Ontological Model (PDF File of PowerPoint Slides)." Harvard Business School Working Paper, No. 09-124, October 2010.
  • 2010
  • Working Paper

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence
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Cuddy, Amy J.C., Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Harvard Business School Working Paper, No. 10-097, May 2010.
  • 30 Jul 2018
  • Research & Ideas

Why Ethical People Become Unethical Negotiators

believe that surgery is the proper course of action, but her perception is biased: She has an incentive and makes money off the decision to operate. Another surgeon might just as easily come to the conclusion that if it’s not bothering... View Details
Keywords: by Dina Gerdeman
  • 2022
  • Article

Becoming a Learning Organization While Enhancing Performance: The Case of LEGO

By: Thomas Borup Kristensen, Henrik Saabye and Amy Edmondson
Purpose - The purpose of this study is to empirically test how problem-solving lean practices, along with leaders as learning facilitators in an action learning approach, can be transferred from a production context to a knowledge work context for the purpose... View Details
Keywords: Performance Efficiency; Learning; Organizational Change and Adaptation
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Kristensen, Thomas Borup, Henrik Saabye, and Amy Edmondson. "Becoming a Learning Organization While Enhancing Performance: The Case of LEGO." International Journal of Operations & Production Management 42, no. 13 (2022): 438–481.
  • 02 Mar 2009
  • Research & Ideas

When Goal Setting Goes Bad

of the unethical action—or what we call bounded ethicality. Also, Adam Barsky theorizes that focusing on goals actually distorts our perception of what is unethical behavior so that we are less likely to consider the ethical implications... View Details
Keywords: by Sean Silverthorne
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

pandemic. An increase in risk perception makes consumers more willing to pay for safety features, which, in turn, provides producers greater incentives to develop and commercialize technologies that address consumers' demands for safety.... View Details
Keywords: by Hong Luo and Alberto Galasso
  • March 1998
  • Teaching Note

Personality Types: The Myers-Briggs Type Indicator (TN)

By: David A. Thomas and Emily Heaphy
Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details
Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration
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Thomas, David A., and Emily Heaphy. "Personality Types: The Myers-Briggs Type Indicator (TN)." Harvard Business School Teaching Note 498-069, March 1998.
  • 25 Jul 2013
  • Research & Ideas

Why Unqualified Candidates Get Hired Anyway

People make snap judgments all the time. That woman in the sharp business suit must be intelligent and successful; the driver who just cut me off is a rude jerk. These instant assessments, when we attribute a person's behavior to innate characteristics rather than... View Details
Keywords: by Anna Secino; Education; Employment
  • 01 Jun 2007
  • What Do You Think?

How Should Pay Be Linked to Performance?

for shareholders. However, there is a sense, expressed by John Ippolito, that there is a lack of perception in boards of directors of "what constitutes 'creating value' in the enterprise many boards are too ready to turn over the... View Details
Keywords: by Jim Heskett
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

succeed when the odds are against them." Marketers can use underdog narratives to positively affect consumers' perceptions of and purchase of brands, she says. "Underdog narratives are often delivered to consumers through the... View Details
Keywords: by Martha Lagace
  • March 2023
  • Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

the election don’t do it following TV debates. "We find that debates don’t have any effect on any group of voters." “There’s this perception that debates are this great democratic tool, where voters can find out what candidates... View Details
Keywords: by Danielle Kost
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