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  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand marketing consultancy, where he... View Details
Keywords: by Susan Young
  • October 2004 (Revised March 2005)
  • Case

Langer Lab, The: Commercializing Science

By: H. Kent Bowen, Alex Kazaks, Ayr Muir-Harmony and Bryce LaPierre
Professor Robert Langer's laboratory at MIT is the source of an unusually large number of published papers, patents, and technology licenses to start-up and established companies in the biomedical industry. Explores Langer's leadership and other factors that create a... View Details
Keywords: Entrepreneurship; Technological Innovation; Business Startups; Research and Development; Patents; Innovation Leadership; Science-Based Business; Commercialization; Biotechnology Industry; Education Industry
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  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

assigned his patents to La Cellophane Societe Anonyme, a French company formed for the sole purpose of marketing the invention. In 1923, the company licensed to DuPont the exclusive rights to make and sell cellophane in the United States.... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

divide, and to look instead at the hidden role of the supply chain economy in powering innovation and employment. It’s not surprising that most economists have focused on manufacturing when it comes to innovation. “It’s where the majority of View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • 01 May 2017
  • Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

person’s performance be tracked, and what factors will be evaluated to determine success? Evaluation measures could include sales or revenue goals, the number of patents filed or products launched, or customer satisfaction levels. 3. Who... View Details
Keywords: by Dina Gerdeman
  • December 2010 (Revised January 2012)
  • Case

Zespri

By: Jose B. Alvarez and Mary Louise Shelman
Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details
Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand
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  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

CEO Dan Vasella made counterintuitive moves by expanding Novartis's generic drug, vaccines, and consumer health businesses in spending heavily on acquisitions to offer alternatives to patented drugs. Meanwhile, he focused Novartis's... View Details
Keywords: by Martha Lagace
  • 24 Sep 2019
  • Research & Ideas

Do National Security Secrets Hold Back National Innovation?

widespread secrecy is understandably difficult, since by their very nature, secret inventions are hard to find. Recently, a researcher at Harvard Business School found a way to study this issue—by examining patent applications the US... View Details
Keywords: by Kristen Senz
  • 28 Nov 2016
  • Research & Ideas

Challenging the Belief that Liability Laws Kill Medical Device Innovation

if the payout is less than certain amount,” says Luo. Pressure on patents In order to determine those effects on innovation, Luo and Galasso obtained data from the American Tort Reform Association on tort reform efforts between 1985 and... View Details
Keywords: by Michael Blanding; Medical Devices & Supplies
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

Society Starts Here Authors:Eccles Robert G., and George Serafeim Publication:CSR Report 2013 Abstract No abstract available. Book: http://www.mediatenor.com/pdf/CSR_2013_web.pdf The New Patent Intermediaries: Platforms, Defensive... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2021
  • Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

management in sustainable investment funds has grown more than 40 percent. At the same time, the number of patents issued for green technologies has increased significantly. According to Cohen and his colleagues, 5,251 green View Details
Keywords: by Kristen Senz; Energy
  • 24 Oct 2005
  • Research & Ideas

IPR: Protecting Your Technology Transfers

transferring rents to multinational corporate patent holders headquartered in the world's most advanced countries, especially the United States. IPR advocates countered that improved IPR would spur innovation, and that even if this... View Details
Keywords: by Cynthia Churchwell
  • April 2002
  • Article

Where Does State Street Lead? A First Look at Finance Patents, 1971-2000

By: Josh Lerner
Keywords: Patents; Finance
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  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

  Working PapersApplicant and Examiner Citations in U.S. Patents: An Overview and Analysis Authors:Juan Alcacer Abstract Researchers studying innovation increasingly use indicators based on patent citations. However, it is well known that... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

to wonder whether having shed much of her femininity will compromise her effectiveness as a leader. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406096   PublicationsFinding Lost Profits: An Equilibrium Analysis of View Details
Keywords: Sean Silverthorne
  • 04 Aug 2009
  • First Look

First Look: August 4

converging U.S. GAAP with IFRS, competition between the FASB and the IASB would allow GAAP to better respond to market forces. Patent Policy, Patent Pools, and the Accumulation of Claims in Sequential... View Details
Keywords: Martha Lagace
  • June 1998
  • Article

Stronger Protection or Technological Revolution: What is Behind the Recent Surge in Patenting?

By: Josh Lerner and Samuel Kortum
Keywords: Information Technology; Patents
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  • 18 Jul 2018
  • Research & Ideas

No More General Tso's? A Threat to 'Knowledge Recombination'

the first patent for the medical use of the herb. “This knowledge had been locked in their home country for decades, if not centuries, and now these skilled ethnic migrants were able to transfer the knowledge here,” says Prithwiraj “Raj”... View Details
Keywords: by Michael Blanding; Health; Food & Beverage; Accounting
  • 23 Feb 2016
  • First Look

February 23, 2016

the slot-specific priorities framework and can be found by a cumulative offer mechanism that is strategy proof and respects unambiguous improvements in priority. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50637 View Details
Keywords: Sean Silverthorne
  • 09 Jan 2007
  • First Look

First Look: January 9, 2007

R&D organizations, a clear relationship emerges: more long-term incentives (e.g., stock options and restricted stock) are associated with more heavily cited patents. These incentives also appear to be associated with more patent... View Details
Keywords: Martha Lagace

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