Online Retail - Publications - Faculty & Research

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

or even whether to sell their products via those channels at all if online retailers impose certain bundling policies. I thought the music industry would be an ideal research setting because it is a sector... View Details

Keywords: by Sean Silverthorne; Music

June 2024 (Revised August 2024)
Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad

Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details

Citation

Educators

Purchase

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

percent off bargain. Online retail giants, such as Temu and Shein, are known for regularly using this tactic, displaying crossed-out anchor prices along with deeply discounted sale prices. “Transparency goes... View Details

Keywords: by Jay Fitzgerald; Retail; Retail

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

a better job of making apartments appealing than the online classified site, but first they had to siphon away its customers. To do that, Chesky and Gebbia created software to hack Craigslist to extract the contact info of property... View Details

Keywords: by Michael Blanding; Retail; Retail; Retail

26 Apr 2016
First Look

April 26

April 2016 Review of Economic Studies Landing the First Job: The Value of Intermediaries in Online Hiring By: Stanton, Christopher, and Catherine Thomas Abstract—Online markets for remote labor services allow workers and firms to contract... View Details

Keywords: Sean Silverthorne

Program

Strategy for Health Care Delivery—Virtual

Summary When you improve value, everyone wins—your patients, your organization, and the global health care ecosystem. This live online program examines the latest strategies and organizational models for transforming the way health care... View Details

Keywords: Health Care; Health Care

07 Jul 2019
HBS Case

Walmart's Workforce of the Future

approach to the customer experience, with an emphasis on employee training and improved ecommerce and automation technology, both on the floor and in back office roles. One foundational move to beef up its technology was Walmart’s $3.3 billion acquisition of View Details

Keywords: by Julia Hanna; Retail

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

companies, however, struggle to find the optimal balance. While Farronato’s research shows that producing fewer items allows retailers to charge more for them, if companies produce too few, they also risk losing out on additional sales.... View Details

Keywords: by Michael Blanding; Retail

April 2024 (Revised July 2024)
Case

Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal

The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details

Citation

Educators

Purchase

02 Aug 2016
First Look

August 2, 2016

the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In... View Details

Keywords: Sean Silverthorne

15 May 2012
First Look

First Look: May 15

changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details

Keywords: Carmen Nobel

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

19 Apr 2011
First Look

First Look: April 19

Becker, Zoran Ivkovic, and Scott Weisbenner Publication:Journal of Finance 66, no. 2 (April 2011) Abstract : We exploit demographic variation to identify the effect of dividend demand on corporate payout policy. Retail investors tend to... View Details

Keywords: Sean Silverthorne

08 Jul 2008
First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details

Keywords: Martha Lagace

10 Feb 2022
Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

70 large retailers using PriceStats, a firm Cavallo co-founded in 2010. In all, researchers examined nearly 2 million products sold online and in brick-and-mortar stores in seven countries, including more... View Details

Keywords: by Rachel Layne

24 Feb 2009
First Look

First Look: February 24, 2009

Mylan, opposed the deal and sued Perry for alleged vote buying. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209097 Online Restaurant Promotions Harvard Business School Case 909-034 A variety of... View Details

Keywords: Martha Lagace

02 Sep 2015
What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

low-retention HR strategy, its customers probably regard it as a highly successful application of that idea. Advocates of a high-retention strategy may wonder why Amazon hasn’t learned something from online View Details

Keywords: by James Heskett; Retail; Retail; Retail; Retail; Retail

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

of experimentation. Taking all these factors into account, a startup can create dozens of ads within just a few days, and learn quickly and cheaply what is most effective to attract suppliers. Uber, for instance, made extensive use of View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Retail; Retail

25 Jun 2024
Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

(worldwide), but service industries like food and retail in this part of the world are great examples, and they occupy very large proportions of the labor force. The findings here apply to a lot of workers,” Tamayo says. Rather than hire... View Details

Keywords: by Kara Baskin; Food & Beverage

November 2018 (Revised June 2019)
Case

Michael Rubin and Fanatics (A)

By: Robert F. Higgins and John Masko

In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details