Online Media - Publications - Faculty & Research

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

contributions. For example, on the liberal side of the spectrum, you have Democracy for America, founded by Howard Dean, and also Moveon.org. However, online enthusiasm does not necessarily translate into the superior on-the-ground... View Details

Keywords: by Sean Silverthorne

27 Jan 2009
First Look

First Look: January 27, 2009

documents/opim/seminars/Steffenson_McElheran_JMP_011408.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Publication:Management Science (in... View Details

Keywords: Martha Lagace

Fast Answer

Historical Research - India

Which resources should I use for historical research on India? Online Resources Newspapers and Other News Media The Times of India Check Harvard availability Harvard has access to this national newspaper out... View Details

16 Aug 2017
Research & Ideas

Researchers Use Google Street View to See the Future of Cities

paper was written by Nikhil Naik, a Prize Fellow at Harvard University; Scott Duke Kominers, the Harvard Business School MBA Class of 1960 Associate Professor; Edward L. Glaeser, the Fred and Eleanor Glimp Professor of Economics at Harvard University; and MIT View Details

Keywords: by Michael Blanding; Real Estate

01 Dec 2013
News

Faculty Q&A: Playing the Hits

is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should be making. His theory was that... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

Profile

Willa Zhou

setting" and moved on to Google, where she helped entrepreneurs use online tools to grow their businesses. Embracing ever larger ambitions When Willa arrived at HBS, her driving ambition was to "change the way people work. The... View Details

Keywords: Entertainment/Media; Tech

01 Dec 2017
News

Ask the Expert: Human Intelligence

there are also amazing opportunities, a viewpoint that is closer to Mark Zuckerberg’s thinking. But I’d like to see people who are interested in these big questions look beyond the media buzz. Don’t listen to Elon Musk or Mark Zuckerberg... View Details

Keywords: April White

15 Feb 2016
Blog Post

Coming to HBS with a Non-Finance Background

just before school started. HBX CORe is an online course of three subjects (Economics, Business Analytics, and Accounting) designed to better prepare you for the Required Curriculum (first year courses) at HBS. This new digital learning... View Details

01 Sep 2003
News

These Are the Good Old Days

materials served up to Americans was exploding: In 1978, Time Inc. published 6 magazines; today it publishes 132. Technology transformed broadcast media as well. In the late 1970s, most Americans had three networks on their TV sets: ABC,... View Details

Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services

04 Nov 2008
First Look

First Look: November 4, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709011 Marc Abrahams: Annals of an Improbable Entrepreneur Harvard Business School Case 409-013 Marc Abrahams was a media entrepreneur who specialized in... View Details

Keywords: Martha Lagace

01 Aug 1998
News

Spring Reunions: Milestones and Memories

technology and entertainment. Since graduation, his career path has wound its way through pay-per-view television programming and new media business development to his current job as president of E! Online. Based on his experience writing... View Details

Keywords: Eileen K. McCluskey

03 Nov 2003
Research & Ideas

Making Money Making Movies

investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details

Keywords: by Carmen Nobel

Web

Meet the Team | Information Technology

Chobani. Before joining HBS, she ran a successful video production and media management company for many years, serving a range of corporate, nonprofit, and educational clients. Ruth also has a background in journalism, having served as a... View Details

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

search results. “If you only care about providing your service or marketing your product in the United States, you might decide to filter out other countries,” Master says. “With that said, any name that appears online is intrinsically... View Details

Keywords: Julia Hanna

08 Jul 2014
First Look

First Look: July 8

rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand in the world, by leveraging Chinese social View Details

Keywords: Carmen Nobel

15 Aug 2019
Blog Post

Stan Chang: “A Guided Experience into the World of Entrepreneurship”

best program for me.” Stan had already gained an impressive amount of experience at Microsoft where he worked on operating systems and with online payments technology, responsibilities that “shaped my view on software development and how... View Details

Keywords: Technology; Entrepreneurship

Career Coach

Doug Lester

and wellness, tech, and mission-driven organizations. In addition to coaching at HBS, Doug works with individual and corporate clients through his private coaching practice Career Narratives. He writes regularly about the strategies and tactics of managing a meaningful... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's View Details

Keywords: by Julie Jette

06 Nov 2000
What Do You Think?

Succession at GE: What’s Next?

Summing Up It was announced today (November 27) that Jeffrey Immelt, 44-year-old president and CEO of GE Medical Systems, will succeed Jack Welch as CEO of GE. A CNN online news flash stated that he is "a natural leader,"... View Details

Keywords: by James Heskett

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