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Show Results For
- All HBS Web
(1,384)
- People (2)
- News (411)
- Research (534)
- Events (11)
- Multimedia (12)
- Faculty Publications (179)
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- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
90 days. (These countries include Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen.) The order provoked a great deal of opposition, including an online petition entitled “Academics Against Immigration Executive Order,” which argues... View Details
Keywords: by Staff
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that online marketplaces facilitate transactions... View Details
Keywords: Sean Silverthorne
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details
Keywords: Carmen Nobel
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database... View Details
Keywords: by Poping Lin
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
personal rapid transport, or PRT for short, has been percolating since the mid-1950s and is finally gaining ground, according to HBS professor Benjamin G. Edelman. Business and communities small and large are increasingly aware of PRT as... View Details
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
three to six measures for each element being evaluated and no more than twenty measures in total. For each key success factor, a specific target should be identified and results should be measured against these targets. These results should be widely View Details
Keywords: by Marc J. Epstein
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
amenities, like a kitchen. And if you still prefer a hotel room, competition from Airbnb means you'll pay a lower price for it." Airbnb's rapid growth Airbnb, an online community marketplace where... View Details
- 29 Sep 2015
- First Look
September 29, 2015
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49708 Published first online September 16, 2015 Journal of the American Medical Informatics Association Incorporating Longitudinal Pediatric Patient-centered Outcome... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads becoming an integral part of their... View Details
Keywords: Sean Silverthorne
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
llSource: iStock Think that probably inappropriate Snapchat selfie is safe from leaking into your professional life because it disappears? Think again. Features on some communication apps like Snapchat and Instagram Stories allow you to... View Details
Keywords: by Rachel Layne
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online... View Details
Keywords: Sean Silverthorne
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54476 Trust and Disintermediation: Evidence from an Online Freelance Marketplace By: Gu, Grace, and Feng Zhu Abstract—As an intermediary improves trust between two sides of its market to... View Details
Keywords: Dina Gerdeman
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
Clinic had been consistently ranked No. 1 by US News & World Report for heart surgery survival rates, her father opted to go to the No. 2 ranked Mayo Clinic. The reason for his choice: doctors at the Cleveland Clinic had a reputation for View Details
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
"When you talk to people on the front lines, they know this is complicated and hard," she says. Communication Breakdown Investing in technology change without organizational change won't work either. For the Harvard Business Review... View Details
Keywords: by Maggie Starvish
- 08 Jul 2014
- First Look
First Look: July 8
label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
partnership with the online review platform Yelp helped the researchers evaluate consumers’ interest in dining at restaurants as well as ordering food for delivery and takeout. The team found that: People across the US had largely stopped... View Details
- 27 Feb 2012
- Research & Ideas
When Researchers Cheat (Just a Little)
incentive ended up generating $4,200 for four charities; the receipts were posted online afterward for the participants to see. Almost every respondent admitted to having engaged in at least one of these practices, but it's important to... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
the last decade, a variety of novel patent intermediaries have emerged. We discuss how several online platforms have started services for buying and selling patents but have failed to gain meaningful traction. And new intermediaries that... View Details
Keywords: Sean Silverthorne