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Show Results For
- All HBS Web
(487)
- News (89)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (142)
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details
- 30 Apr 2013
- First Look
First Look: April 30
an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase... View Details
Keywords: Sean Silverthorne
- 19 Feb 2013
- First Look
First Look: Feb. 19
the last decade, a variety of novel patent intermediaries have emerged. We discuss how several online platforms have started services for buying and selling patents but have failed to gain meaningful traction. And new intermediaries that... View Details
Keywords: Sean Silverthorne
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
when a firm does share this information, consumers consider it a form of "intimate disclosure"--and people are often more attracted to brands that disclose intimate information. Shoppers have greater affinity for brands that advertise how... View Details
- 01 Dec 1999
- News
A Class Act
and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may read the Class Notes View Details
Keywords: Nancy O. Perry
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset... View Details
Keywords: Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments... View Details
Keywords: Martha Lagace
- 07 Jun 2011
- First Look
First Look: June 7
Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
respectively, for the NASA Tournament Lab, a new online project designed to tackle complex computational problems by setting up competitions among scientists to come up with solutions. But the findings from their study can be broadly... View Details
Keywords: by Michael Blanding
- Web
Meet the Team | Information Technology
the Harvard Business School in 2000 where he has produced many video and multimedia cases. He began his career working in advertising in France for clients including Air France, Chanel, and Christian Dior. Ivan specialized in video... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
tie. People were asked in an online survey about a man who attended a formal black-tie party at his golf club wearing either a black bowtie—the norm that most of the other men were following—or a nonconforming red bowtie. Survey-takers... View Details
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
reminded about the insecurity of information stored and processed on Internet-based systems, a series of online reprisals against the Swedish government, Amazon, the Dutch police, Sarah Palin, MasterCard, Joe Lieberman, PayPal, and Visa.... View Details
Keywords: by James L. Heskett
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of nearly $700 million. But if all... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
unprecedented rates. Diabetes rates have boomed. Online data thefts have surged. Urbanization and waste have soared. What is happening? Is it globalization? Or is something much deeper taking place, something that the world had never... View Details