Filter Results:
(6,609)
Show Results For
- All HBS Web
(6,609)
- People (19)
- News (1,430)
- Research (4,126)
- Events (42)
- Multimedia (39)
- Faculty Publications (2,260)
Show Results For
- All HBS Web
(6,609)
- People (19)
- News (1,430)
- Research (4,126)
- Events (42)
- Multimedia (39)
- Faculty Publications (2,260)
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
shrinking product lifecycles and rapidly changing technology are under pressure to bring new goods to market faster. Corporate spending on research and development (R&D) in the United States has also... View Details
Keywords: by Avery Forman
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
property than exaggeration." And as digital interactivity increases the contexts in which people use new media, it becomes less and less productive to think of people as consumers alone. "If a company limits... View Details
- 27 Mar 2008
- Working Paper Summaries
Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis
- 06 Sep 2018
- News
Why U.S. Grocery Chains Need More (and Better) Store-Brand Products
- 01 Jun 2017
- News
Case Study: Something New
Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque... View Details
Keywords: April White
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers and firms. When View Details
Keywords: Dina Gerdeman
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
followed by upward revisions in expectations of risk, suggesting that these expectations may not be rational. Harvard Business School Case 818-097 AirFox (A): Embracing the Blockchain and an ICO In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot... View Details
Keywords: Dina Gerdeman
- January 2018 (Revised October 2021)
- Case
Château Margaux: Launching the Third Wine (Abridged)
By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
environment. It sets the rules." Apple, meanwhile, has made an art form out of curation, not only by limiting its product line but also by providing quick, clear explanations--starting with the way the company names its products.... View Details
Keywords: by Carmen Nobel
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
a product of the international Communist movement’s model of revolution in the developing world that envisioned new states following a “non-capitalist path of development.” In Iran, this was compounded by... View Details
Keywords: Dina Gerdeman
- 24 Apr 2015
- News
Entrepreneurship Takes Center Stage at New Venture Finale
- 2016
- Chapter
Luxury Branding Research: New Perspectives and Future Priorities
By: Anat Keinan, Sandrine Crener and Silvia Bellezza
Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
“renovation”—keeping an offering’s essence intact while re-energizing it for greater impact—we will ask ourselves how to: Assess the quality of an innovation. Develop a framework to assess whether a new View Details
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
literature on political risk in business and economic history by examining both new perspectives (risk encountered by companies domestically, rather than risk for foreign investors) and new settings... View Details
Keywords: Dina Gerdeman
- 01 Mar 2004
- News
New Horizons for Iraq
This month marks the first anniversary of the American-led invasion of Iraq. Within weeks of their initial military assault, U.S. and coalition troops triumphed over the Iraqi army and took on a new mission — rebuilding a country... View Details
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
predict demand and set prices to maximize revenue of products that have no historical sales data? To that end, they set out to develop a pricing decision support tool that would use existing data to maximize revenue on View Details
- September 2015 (Revised March 2017)
- Case
Château Margaux (Abridged)
By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
- 01 Aug 2004
- Conference Presentation
Achieving Flexibility in NPD: New Processes and New Ways of Organizing
By: Alan MacCormack
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple products during a season and investigate a new reason why... View Details
Keywords: Dina Gerdeman
- Web
Redefining Productivity in the Value Chain - Institute For Strategy And Competitiveness
HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The View Details