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Publications

Publications

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  • All HBS Web  (473)
    • People  (3)
    • News  (126)
    • Research  (288)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (64)

Show Results For

  • All HBS Web  (473)
    • People  (3)
    • News  (126)
    • Research  (288)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (64)
← Page 22 of 473 Results →
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
  • 04 Jun 2013
  • First Look

First Look: June 4

acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which served global lead PC View Details
Keywords: Martha Lagace
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
  • 15 Sep 2009
  • First Look

First Look: September 15

least a quarter of per capita income differences. Download the paper: http://www.hbs.edu/research/pdf/08-093.pdf Was the Wealth of Nations Determined in 1000 B.C.? Authors:Diego A. Comin, Bill Easterly, and Erick Gong Publication:American... View Details
Keywords: Martha Lagace
  • 01 Jun 2006
  • News

India Arrives

realization that wealth creation has nothing to do with nations so much as it does with companies, professionals, global consumers, and global capital,” he notes. “Boundaries between nations are becoming... View Details
Keywords: Julia Hanna
  • 14 Jan 2014
  • First Look

First Look: January 14

Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy? By: Iyer, Lakshmi, and Maya Reddy Abstract—In 2008, the boundaries of national and state electoral constituencies in India... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • Web

Print View - Course Catalog

revenues of below 50m make up 82% of the employed population, and account for 92% of the active companies in the national economy), Italy is the second largest manufacturer and the second largest European exporter. Students will learn how... View Details
  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

before the Civil War, came of age in a nation in crisis. Whether using pencil, watercolor, or, most famously, oil, Homer addressed the hopes and fears of his fellow Americans and invited his viewers into stories embedded with universal,... View Details
Keywords: Publishing Industries (except Internet); Information
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

open up within them, giving companies a powerful mechanism for arbitrage across national financial markets. Managing these internal markets to build an advantage requires that CFOs must balance new financial opportunities with the... View Details
Keywords: Martha Lagace
  • 04 Oct 2016
  • First Look

October 4, 2016

Implications of the Society for Assisted Reproductive Technology Embryo Transfer Guidelines: Healthcare Dollars Saved by Reducing Iatrogenic Triplets By: Lee, Malinda S., Brady T. Evans, Ariel Dora Stern, and Mark D. Hornstein Abstract—Objective: To estimate the View Details
  • 25 Feb 2014
  • First Look

First Look: February 25

affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to offer on Zalora.com.ph. But now... View Details
Keywords: by Sean Silverthorne
  • 26 Nov 2013
  • First Look

First Look: November 26

identifying the types of GPs that drive the identified correlation between GPs and reduced shareholder value. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1718488 August 2013 American Journal of Managed Care Testimonials Do Not Convert Patients... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
  • 01 Dec 2003
  • News

Can Manufacturing Keep Its Edge?

system, which they have agreed to do — but the time frame remains unclear. For his part, Jerry Jasinowski (AMP 97, 1985), president and CEO of the National Associ-ation of Manufacturers (NAM), professes an unshaken faith in the ability of... View Details
Keywords: Julia Hanna; Manufacturing
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

Obama versus Clinton: The YouTube Primary Harvard Business School Case 509-032 What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the... View Details
Keywords: Martha Lagace
  • 01 Jun 2017
  • News

Supercharged

pushed the quick-charge capabilities of lithium-ion batteries well beyond what was once thought possible. And last November, the US Department of Transportation announced plans to establish 48 national charging corridors covering nearly... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
  • 29 Apr 2025
  • News

Challenge Accepted

brand marketing standpoint, from a comms and a messaging standpoint, that creates a level of complexity that makes our work a lot harder and requires us to have a lot of creativity and it requires us to try a lot of things that don’t work... View Details
Keywords: challenges; failure; advice; experience
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