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  • November 1979 (Revised July 1985)
  • Teaching Note

Boston Symphony Orchestra, Teaching Note

By: Malcolm S. Salter
Keywords: Music Industry
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  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
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  • 2008
  • Case

The Hype: Epilogue

Keywords: Music Industry
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  • 2008
  • Case

The Hype: The Next Album Decision

Keywords: Decisions; Music Industry
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  • 01 Sep 2010
  • News

You’ve Been YouTubed

media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Sep 2007
  • News

Faculty Research Online

investment managers and firms. See http://hbswk.hbs.edu/item/5648.html. Delivering the Digital Goods: iTunes vs. Peer-to-Peer Apple’s iTunes music download service and illegal peer-to-peer (P2P) music... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 19 Oct 2021
  • News

In the Contest for Content

Courtesy Sherrese Clarke Soares Courtesy Sherrese Clarke Soares As the founder and CEO of HarbourView Equity Partners, Sherrese Clarke Soares (MBA 2004) is establishing herself within the high-stakes contest to own the catalogs of music... View Details
Keywords: Publishing Industries (except Internet); Information
  • Portrait Project

Gary Binford

my infectious laughter and emotive vocal music as an entertainer and a recorded music executive. Even when I become world-renowned and my voice resounds, not only on the world stage but also on life's stage,... View Details

    Richard W. Clark

    hits and game shows including the $20,000 Pyramid, created the American Music Awards show, and published a variety of self-help and rock memorabilia books. View Details
    Keywords: Entertainment & Broadcast Media
    • 23 Apr 2018
    • News

    Tim Keller, Heavy Metal Mayor

    Mr. Keller, 40, a Democrat who took office in December, is making his enthusiastic embrace of heavy metal a signature feature of his administration, introducing metal bands onstage at gritty downtown venues, publicly extolling the music... View Details
    • Profile

    Jaime Mendez

    Jaime Mendez' high school choir director was such a powerfully positive influence in his life that at one point, he seriously considered becoming a music teacher himself. After Harvard, he went to Goldman Sachs instead, but his initial... View Details

      David L. Geffen

      label. In less than five years, Geffen Records became the third largest label in the recording industry, and Geffen sold it to MCA in 1990. Beyond his success in the music industry, Geffen has also produced and developed a number of... View Details
      Keywords: Entertainment & Broadcast Media
      • January 2024 (Revised June 2024)
      • Supplement

      School of Rock: Tuning into Structured Empowerment (B)

      By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg
      In September 2022, Price and his team evaluated the past year’s strategies to increase Method App adoption and discussed new initiatives to consider. View Details
      Keywords: Business Strategy; Technology Adoption; Music Industry; Music Industry; United States; Massachusetts
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        Eldridge R. Johnson

        Johnson became a leader in the phonograph industry by introducing a number of technical innovations. He established a strong reputation for quality music and implemented an extremely effective advertising program, which ensured his... View Details
        Keywords: Fabricated Goods
        • 01 Feb 1998
        • News

        A Joyful Noise

        Boody organ builders. Peter Sykes, one of Boston's best-known organists and music director of the First Congregational Church in Cambridge, played pieces by Buxtehude, Bach, Brahms, and Sweelinck and performed an original piece by Edmund... View Details
        • Portrait Project

        Jodi Yang

        Boston is where I come to die and be reborn. At seventeen I came to mourn the death of my first love — music — and my grandfather, a hero who proudly led thousands into battle for his country, though he had little formal education. I... View Details

          Arthur A. Kent

          Kent introduced the mass production of high quality receivers. By 1926, Kent had sold more than 1 million sets, with annual sales exceeding $60 million. He was renowned for his philanthropy interests, Atwater Kent Foundation and Atwater Kent Hour, which promote... View Details
          Keywords: Fabricated Goods
          • 28 May 2019
          • News

          @Soldiers Field

          “Brave Leadership: A Conversation with Women in Business.” HIGH NOTE Also in March, New York Philharmonic President and CEO Deborah Borda and renowned cellist Yo-Yo Ma discussed strategies for increasing access to classical music to enact... View Details
          • 01 Jun 2003
          • News

          Portraits from the Class of 2003

          Affiliation: none Raised: near Chicago Study Abroad Programs: Osaka, Japan, and Seoul, Korea Previous Job: managed Sony account at Young & Rubicam Founding Member: Diversity Task Force, Amherst College Parents: medical doctors who emigrated from South Korea View Details
          • Profile

          Matthew Boys

          “I had a funny, checkered route to HBS,” Matt Boys says, of his path toward an MBA; and, in some respects, it’s true. He edited the music section of the school paper at the London School of Economics and helped run a student nightclub,... View Details