Filter Results:
(543)
Show Results For
- All HBS Web
(543)
- News (68)
- Research (424)
- Events (2)
- Multimedia (1)
- Faculty Publications (194)
Show Results For
- All HBS Web
(543)
- News (68)
- Research (424)
- Events (2)
- Multimedia (1)
- Faculty Publications (194)
- 18 Nov 2014
- First Look
First Look: November 18
capital to pay fixed and variable costs affects choices firms make regarding export entry and operations, and, as a consequence, influence aggregate trade patterns. Financial frictions and the use of internal capital markets shape decisions that View Details
Keywords: Sean Silverthorne
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
explicitly a function of current product offerings. The setting illustrates firms' dual incentives at work: A firm better differentiates products under a looser standard but may want to induce a tighter... View Details
Keywords: Dina Gerdeman
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 01 Feb 2001
- News
Q&A - Dirty Money: Raymond Baker Explores the Free Market's Demimonde
illegally obtained. Outside the financial institutions, recent cases involving a range of products — such as appliances, helicopters, and gems — demonstrate that a variety of companies aren't vigilant enough when dirty money is used to... View Details
- 12 Dec 2006
- First Look
First Look: December 12, 2006
subsidiaries of multinationals taking on stronger local identities and becoming "hybrids". Over the past two decades, as the pace of globalization quickened, ambiguities increased again, especially if the focus is the... View Details
Keywords: Martha Lagace
- 01 Jun 1996
- News
Four Professors to Retire
Systems and Control, Management Information Systems, Foundations of Computer Systems, Management of Natural Resources, and Management of Nonprofit Organizations. He also taught the required MBA courses Production and Operations Management... View Details
Keywords: Elaine Gottlieb and John Prestage
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also believe that transnational companies compete by trying to... View Details
- 30 Jun 2009
- First Look
First Look: June 30
shareholders. These results suggest that the domestic operations of U.S. multinationals were not financially constrained and that these firms were reasonably well-governed. The results have important implications for understanding the... View Details
Keywords: Martha Lagace
- 27 Jan 2015
- First Look
First Look: January 27
of mass production more completely than anyone had done before. Until the 19th century, weapons manufacture, like most industries, had been the exclusive domain of skilled craftsmen, whose families had typically been in the trade for... View Details
Keywords: Sean Silverthorne
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
Kumbh Mela? The author shows how clever marketers have ridden the religion wave by tailoring their products and services accordingly. The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda... View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
platform-based products (applications) and users of such products. We show that the unique equilibrium under platform compatibility leads to higher profits than the symmetric equilibrium under incompatibility. Notwithstanding,... View Details
Keywords: Martha Lagace
- 17 Jan 2017
- First Look
First Look at New Research: January 17
in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic patterns of foreign direct investment (FDI). This chapter reviews existing theories and evidence... View Details
Keywords: Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
Working PapersRegional Trade Integration and Multinational Firm Strategies Authors:Pol Antrás and C. Fritz Foley Abstract This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of View Details
Keywords: Martha Lagace
- 08 Oct 2013
- First Look
First Look: October 8
Environment and the Investment Decisions of Multinational Corporations By: Shroff, Nemit O., Rodrigo S. Verdi, and Gwen Yu Abstract—This paper examines how the external information environment in which foreign subsidiaries operate affects... View Details
Keywords: Sean Silverthorne
- 01 Mar 2010
- News
Sole Mates
production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to... View Details
- 03 May 2004
- Research & Ideas
Business History around the World
stayed important. The service sector was strong. Multinational activity was extensive and persistent. The two countries even shared the ownership of two of the world's largest multinationals, Shell and Unilever. Many allegedly distinctive... View Details
Keywords: by Cynthia Churchwell
- July 2005
- Teaching Note
Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)
Teaching Note to (9-804-001). View Details
- 01 May 2007
- First Look
First Look: May 1, 2007
production shifts to the South, Northern resources will be reallocated to R&D, driving an increase in the global rate of innovation. We test the model's predictions by analyzing responses of U.S.-based View Details
Keywords: Sean Silverthorne
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Services (revised) Authors:Robert S. Huckman, Bradley R. Staats, and David M. Upton Abstract Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the... View Details
Keywords: Martha Lagace
- 01 Oct 2002
- News
The Class of 1977
surprise “Keep America Rolling” zero-percent financing campaign on GM vehicles to keep GM's, and its suppliers', production lines rolling in the face of an unprecedented national crisis. Rick's quick and decisive action against... View Details
Keywords: Desmond Wong